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Three Unities: Five Figures to Understand Melaleuca's Business Model
The first figure: 95% repurchase rate

1 This is the absolute advantage and the most important core value of Melaleuca.

34 years, 95% repurchase rate is not a month, is 408 months, the general traditional industry has 25% repurchase rate is good, in addition to monopoly enterprises basically can not find the second so high repurchase rate of the company

Explain, it is not 100 to come in, I do not care about anything, the next month, there are 95 to buy, it is through our 3-6 months of service, plus the company customer retention system loyalty. The company's customer retention system loyalty program services, will precipitate a number of old customers, which 95% of the old customers back to buy every month.

This is a number you can't doubt, because American companies are very committed to public credit, and will face huge fines if they falsify data. In fact, the founder of the company announced on his personal social media platform that the rate of repeat business in North America had reached 97 percent.

2 Why can reach 95% repurchase rate

Because there are 34 years of heavy money to build the CDM consumer direct purchase system and customer retention system, without these two systems, and then the professionals can not do 95% repurchase rate, Melaleuca with the system to solve the problem of other companies can not keep the end of the problem of the old customers, the founder challenged the success of the customer loyalty program, which is very not easy.

3? If the 95% repurchase rate is true, it will bring three results

First: everyone can be cumulative arrival system

Because it can be cumulative, not a test system, so everyone can reach. If you have a poor network, you can accumulate slowly, if you have a good network, you can accumulate quickly, in any case, you can reach the ultimate goal of the heart, do not compare yourself with anyone, it is a self-challenge here!

Second: success does not have to start over, because the business is to do the old customers, to create the old customer repurchase network. Please ask what business does not have old customers, is a coffin store, no one to buy a second time, a business to do all the new customers, then you have to keep starting over. We do not have to start over because the vast majority of income from old customers, and old customers regularly fixed amount of active consumption.

Third: success is more free, because the income comes from the system. There are two dimensions here, one is to import consumers into the CDM direct purchase system and customer retention system, the other is to import operators into the talent system, so that the system to help us educate, to solve the problem of the inheritance of the church teaching.

The second figure: 340 yuan fixed consumption (calculated on a household basis)

1 Please ask what kind of water we use at home ah, tap water! Humans thousands of years, why not tap water before ah, because there is no system. Similarly, the 15,000 we earn in Melaleuca is tap money, but also by a system!

2 Let the money flow in automatically by what:

A group of old customers? Regularly fixed amount? Active consumption rather than sales

So what is this business model, at first glance very strange, but think of our home water and electricity, gas, broadband, cell phone bills, are not all this kind of industry to let the money flow in automatically? As long as the building of the house when these lines pipeline system paved well connected, then the user to move in those companies can be clamor flow in the money!

So we found that all such projects, first of all, there is a set of infrastructure, secondly, there is a group of old customers to develop consumption habits, willing to be loyal to repurchase, thirdly, a regular fixed amount, such as cell phone packages, and fourthly, life must be consumed, rather than being sold.

But such an industry that allows money to flow in automatically involves all aspects of social resources, and ordinary little people are not qualified to participate, but Melaleuca, founded by Van Der Sze, gives us little people a chance to let money flow in automatically.

3. What does Melaleuca do?

In a word, it builds a group of old customers who actively spend more than or equal to 340 dollars per month on Melaleuca.

Is not to meet the three prerequisites to let the money flow in automatically:

A group of old customers?

A group of regular customers?

This group of regular customers need us to invest time and contacts, the rest by the Melaleuca CDM direct purchase system and customer retention system to help us do, and the talent system to help us multiply the number of regular customers through education and expansion!

4 What are the two iron laws of customer retention?

Customer loyalty and customer referrals

Melaleuca has been doing exactly those two things for 34 years, which is why Melaleuca is not only in line with the trend, it's leading the trend!

You go to ask some merchants , assuming that your store has 500 old customers, they will come back every month to buy, and each time to spend more than 340, in addition to the Melaleuca should be no other home.

5 340 yuan monthly consumption is based on the monthly expenditure on necessities of life for each family,

Three 25

1? The magical law of two or eight?

When you have 25 customers, according to the Law of 28, there must be 5 willing to run a business with you!

Note that this 20% business ratio, as long as by entering the Yucai system to learn to multiply, you will definitely come out with 5 Ds, and it is in line with the three unified system D, this D has the ability to replicate and inheritance, and your market is very robust, so the 20% business ratio is the key to reach SD!

Our store 25

Branch 25*20%=5

5*25=125? (5 branches bring in 125 customers)

Affiliate 125*12%=15

15*25=375 (15 Affiliates bring in 375 customers)

Total market size 25+125+ 375=525

Assuming 85% retention, 525*0.85=450 on SD is completely enough

2 Average consumption per family in the market

The market consumption of SD in the company's system is $180,000, the number of people is 450, and the average order amount is $180,000/450=$400,

equivalent to 450 families Each family consumption of about 400 yuan

As this 180,000 is 450 families consumption of 400 yuan consumption amount, unlike the traditional company is a few salesman dry out sales, so even if there are a few families do not buy next month will not affect the amount of consumption, because each family to buy back to eat eat with the use of erased, and then buy is just need. This is different from direct sales micro business and business-oriented companies, a few people do not sell on the performance, the end of the month 12 o'clock is zero, everything from scratch!

So in Melaleuca is the amount of consumption instead of sales, consumer power instead of sales power. There is a saying that the wealth of the past comes from buying and selling, and the wealth of the future comes from linking! What Melaleuca does is share rather than sell, we are consumers rather than sellers!

3? 0.5% Leverage Principle

Meritage gives everyone a market space that is 5 wide and 7 deep and can accommodate 97,655 customers, and as long as 0.5% is accomplished, that's 450 people! Very simple, and that 450 people is what you and your partners accomplish together and is cumulative with no time limit!

To summarize: 25 customers can be done by everyone, 400 dollars of consumption can be done by everyone, 0.5% achievement rate can be done by everyone, so Melaleuca's SD can be done by everyone!

Thinking about quantity

1? You can see how many outlets there are, how many people, how much sustained income, Melaleuca does not rely on the store to make it big, it is by the outlets to make it big, the number of outlets directly determines the number of people in the market, the focus of the figure is not to let you look at the amount of income at the end of the day, but rather, to let you how to make the outlets from 20 to 40 to 100. 500, open with people, or open with the system? The answer, of course, is to open with the system, only to rely on the Yucai system to help your market replication and inheritance!

2? Our Yucai system ~ heritage version of the ordinary entrepreneurs have: 1 integrity 2 stage 3 operability 4 proven successful 5 can be replicated and inherited.

Our business model meets the three requirements for making letting money flow in automatically: 1 a group of regular customers 2 regular fixed amounts 3 active consumption rather than active sales, so our income is truly sustainable.

3 operation of the three major unity of the Yucai system, replicated out of the country's 20 outlets, there are 500 old customers to buy back the network, 15,000 yuan per month of sustained income, the annual income of 180,000, 50 years it is about 9 million. So SD body value is 9 million, 80% of the working people around us are difficult to earn a lifetime, is to earn this 50 years of free time is also less.

The three major unification of the operation of the Yucai system, replicated out of the country's 40 outlets, there are 1,000 old customers repurchase network, 30,000 yuan per month of sustained income, the annual income of 360,000 yuan, 50 years it is, is about 18 million income. If you start a business to earn 18 million, how much do you need to invest, how big is the risk, there is a saying to make money # rich, rich # have deposits, have deposits # have assets, have assets # have assets income, so from this point of view, the Melody home the first month to reach the D, the second month even if you give a few hundred dollars, is also your net income, if it is an investment, you are thinking about returning to the capital for the second year, and then make money again.

The three major unification of the operation of the Yucai system, replicated out of the country's 100 outlets, there are 2,500 old customers repurchase network, 75,000 yuan per month of sustained income, the annual income of 900,000 yuan, 50 years it is 45 million or so. Then you are making 45 million easy, or in Melody home with the system consulting line cooperation together to open 100 stores easy, the answer is of course the latter.

The three major unification of the operation of the Yucai system, replicated out of the country's 500 outlets, there are 12,500 old customers to buy back the network, 375,000 yuan per month of sustained income, the annual income of 4.5 million, 50 years it is 225 million. In Melody home time is your friend, you do not have to race against time, take the right system to copy the inheritance road, the more precipitation the more rich!

4 Please ask the right to open this kind of store, in the traditional industry, traditional industry to open 2-3 stores rely on the ability, but like McDonald's KFC to open thousands of tens of thousands of stores relying on the system ah, people are very difficult to solve the replication and inheritance, but the system can be. If you don't have the system to open a branch, it's even harder to multiply branches!

So you still think Melaleuca is earning small money, is earning a huge consumer customer population of small money, is big money. Melaleuca zero cost to open a branch, the number of branches is the key to multiply your income!

The size of your income is dependent on whether you are relying on a successful system to operate, the point of this chart is not the final number, but to tell us the importance of the system.

What is the value of the Yucai system, is to teach us multiplication, how the system operates to duplicate the inheritance and generate the power of multiplication, casting through the power that can be accumulated, thus helping small people to change the fate of their lives!

25 people of the store we take is a small person can reach the standard standard, not 50, 100 people, 30 yuan dividend is also consistent with everyone, this is the company's allocation than, we can not decide, regardless of the size of the market, rank high and low, to enjoy the dividends are the same, there is no price difference, there is no difference in profits, so Melody is not a pyramid, and more did not step on other people on the top, take up for a say, so Melody is not a pyramid, more did not step on other people on the top, and the system can be used to help people to change their destiny. The fact is that the system is in line with human nature and is very fair.

Even if the little man pro push only 25, do not have a separate heart, the more you can tolerate the little man, the more you market D, the more robust, one day, as long as the little man will be systematic operation, he must be able to link other people's time and other people's network, so as to reach the SD.

The point is: we partners have to check the market of the three major unity, if the market of 20 outlets are systematic D, with the ability to replicate and inheritance, so that we can achieve a better quality of life, and the market will not be able to achieve a better quality of life. D, have the ability to replicate and inheritance, can be multiplied to 40 plus outlets, but if they are environmentally friendly consumer D, do not enter the system to learn the multiplication of science, will not talk about the five charts to replicate the outlets, will not be able to enjoy the power of multiplication.

In the past, we have no experience in organizing the multiplication industry, the store 25 I believe you do not learn, but that can only take the store's pro-push dividends, learning it, you can take 500 people or even more people's dividends, that you are willing to invest half an hour to an hour a day to learn?

Specifically what to learn, in addition to the company to our consumers direct purchase system, customer retention system, multiplication system, there is the market sends the Yuk system is particularly critical, there is no Yucai system, the power of the other three systems will be weakened.

We mainly study three major subjects:

Knowing Melaleuca 40 points

Operating Melaleuca 20 points

Developing Melaleuca 40 points

Each subject has a corresponding content, look for your referrals to ask for a small punching card link. Three subjects are indispensable, new partners may care about some of the art of the problem, such as how to recommend , product talk, etc., but that is to take the full score is only 20 points, losing 80 points, and there is no recognition of Melaleuca's 40 points to hit the bottom, even if you tell you the words, but also said out of no bottom line, the lack of basic cognition. The development of Melaleuca teaches you how to lead the organization, slowly from a few outlets to dozens to hundreds of outlets, how to become a qualified leader, there are answers.

After speaking in this way, do you think 12 courses more, if you do not let him learn, he can not get the multiplication of indirect customers' income, if your partner does not learn, you have to go to speak for him, will you, speak complete, can be effectively replicated and passed on?

These three subjects are like a map towards SD, let us rely on the system to copy the inheritance.

Indirect thinking

1? Just mentioned that there are 500 people in the SD market, and only 25 people are personally served by you, 475 people are indirectly developed by the branches and franchises, you never know, never serve, but take dividends month after month, you say it's good ah. Ask yourself in what position you can get indirect income money. Most people's income depends on their own time, space, contacts, and most of your customers in Melaleuca are from indirect customers, which means that you use a limited number of contacts to pry up thousands of markets, which is very consistent with the law of wealth in the West, huge wealth = other people's time * other people's resources.

2 We don't have to worry about 25 customers in Melaleuca, we are not earning money from these 25 customers, these 25 customers are equivalent to the seed, we spend more time to study how to have more indirect customers, with indirect thinking, you will understand the importance of systematic learning, because only by taking this path can each of us effectively replicate the health of more outlets!

3 The amount of thinking and indirect thinking is the bottom of the thinking of the rich people, the system of Melaleuca precisely oriented us to the thinking of the rich people, rather than quick success and greed, the amount of multiplication requires the accumulation of time, the need for us to use the spirit of service down-to-earth to retain the love of the people, with the mentality of a long-termist to deal with the people and things around them. Most people think that 500 people seem to be very far away, but if you have a structural thinking, this thing is much simpler!

Structural Thinking

Q: What is the most important rank below SD?

A: It is D6

When you have 10 D's in the market, each D is a system D, with the ability to import and replicate, you go to curate these 10 D's, each one of them out of a D, it is 20 D's, is not it 10 + 10 is 20, it is SD.

Q: What is the most important rank below D6

A: D4

Because the health value of D4 is the requirement of 5 market D, you curate these 5 market D. Each person to replicate a D, is not it 5 + 5 = 10. D4 almost 100 old customers, only began to have a clear multiplication of the law of two or eight, before 100 people is not obvious, after 100 people plus the steady operation of the system. After 100 people plus the system operates steadily, late multiplication is obvious, some people just lack of long-term thinking, easy to relax before D4, too bad!

Q: D4 under the important rank is what,

A: D3

D3 to start you will cultivate pro-push D, and healthy D3 to have three D, when you reach the D3, on the D4 is also natural.

Q: What is the important rank below D3

A: System D

If from the beginning we make a system D that meets the three major unity. so that you will replicate the healthy system market, so is it important to learn the system, as long as each person out of a D,is not this very simple!

The focus here is: each of us to serve their own more than 25 pro-push members, followed by focusing on each of us three generations of the market, the three generations within as our operator responsibility area, so that we can use a limited number of contacts to pry the infinite market!

Become a system of people to meet the three major unification:

Unification of tools: five charts

Unification of courseware: Yucai system D + the first 17 class? D + after 12 lessons

Unified behavioral model: elephant leg plan