Takeaway dishes

Price is expensive portion less

One day at noon, the reporter in the takeaway platform, chose the Hou Jiang Dai Road near the farmhouse fried store, ordered garlic back to the pot of pork, boiled slices of meat, raw fried organic cauliflower and a copy of rice **** four meals. About 40 minutes later, the takeaway was delivered, the reporter found that the same 26 yuan a boiled pork and garlic back to the pot meat in the meat is 8 pieces; and 18 yuan a raw fried organic cauliflower, cauliflower has 16 pieces.

Subsequently, the reporter's colleagues came to the store to order the same dishes. The same dishes, dine-in not only a larger portion, the price is also cheaper than takeout - which, garlic back to the pot meat and boiled pork slices, dine-in for 15 yuan, and the meat is bigger, the number of 11 pieces, more than takeout; raw fried organic cauliflower, cauliflower has 22 pieces, more than 6 pieces of takeout.

The next day at noon, the reporter came to Taiwan Street near a restaurant selling pig's feet rice, in the store ordered a soy sauce big bone rice set and a pig's feet rice set, the unit price is 17 yuan, which the number of soy sauce big bone and pig's feet are 2 pieces, with side dishes of fried mushrooms and fenugreek. Subsequently, the reporter's colleagues in the takeaway platform order, although the portion size is the same, but the price of these two packages are 28 yuan a piece, more expensive than dine-in 11 yuan.

In fact, it is not uncommon for takeaway items to be more expensive than dine-in. Reporters at a store selling spicy skewers in Guanyinshan saw single skewers of food priced between 1 yuan and 4 yuan, but ordering on a takeaway platform will cost about 0.5 yuan to 1 yuan more per skewer than in the store. And at a Putian lo mein store, dishes are basically priced in the 10-20 yuan range for dine-in, but on the takeaway platform, the same meal is about 3-5 yuan more expensive than dine-in.

The operator said so

About the price

The takeaway price is more expensive than dine-in

It is an agreed rule

The owner of the spicy skewer seller told reporters, "A lot of the neighboring stores that do takeaways set their prices this way, and it seems like it is already an agreed rule to have the takeaway price be a bit more expensive than the dine-in. " This statement was also confirmed by other stores. After Jiangli Road, the owner of this small fry store bluntly, this is to meet the majority of consumers "love small bargains" psychology. If you do not set up full-reduced activities, sales will be much worse. If directly to the dine-in price, placed on the takeaway platform, and then participate in the full reduction activities, "we can only 'eat dirt'. How can people in business let themselves lose money."

The reporter found that, although the takeaway single product is more expensive than dine-in, but if the appropriate use of "full reduction" and other store promotions, the overall cost of takeaway and dine-in is not much different. For example, the aforementioned small fry store, takeaway food plus lunch box fee of 4 yuan and delivery fee of 3 yuan, a total of 79 yuan, but to participate in the store "full 75 minus 35" activities, the final actual cost of 44 yuan, a larger portion than dine-in 46 yuan, cheaper 2 yuan. The aforementioned pig's foot restaurant, although the pig's foot set meal in the takeaway platform to 28 yuan a, but if you add a fried egg, the price of "full 30 minus 18", counting the lunch box and delivery fee, the price can be as low as 18 yuan, than dine-in only 1 yuan more expensive. However, if you order the set meal for $28 and only take the "20 minus 12", you will spend $22, which is several dollars more expensive than dine-in.

On portion sizes

Dine-in takeout separate preparation

Takeout is usually made in advance

"Setting this kind of price is in fact to let customers go to the price of piecing together, to achieve the conditions of full reduction." The owner of the Pig's Foot restaurant said that if it was not set up this way, many customers would not order from their own store.

Small fry store owner also said the takeaway dishes are not as good as dine-in "doorway": takeaway delivery time, packaged lunch boxes are limited, the dishes are subjected to a long time to place and squeeze, the quality will be worse. In addition, the small fry store takeaway food preparation is generally separate from the dine-in, and to be fried in advance, or in the lunch rush hour, simply can not catch up with the delivery.

"In the beginning, a noon can pick up more than 100 single takeout." The boss said, at that time, single more but inexperienced, out of the meal delivery slow, was returned from time to time. Subsequently, the evaluation is poor, the single volume dropped to twenty or thirty single, "single volume is less than expected, there will be prepared dishes left. These dishes can not second heaven food sold to guests, can only continue to serve as takeout ingredients."

In-depth probe

Platform to draw the catering stores to control costs

"The wool comes out of the sheep." A number of bosses told reporters that, in fact, some stores raise the price of takeout single product, reduce the portion size, and even reduce the dishes, but also to offset the takeout platform draw. To put it bluntly, this is a cost-cutting behavior.

Chen, the owner of a famous local restaurant, poured out his grievances. Originally, they have a branded store, the platform draw into 15%, but last month "hungry" asked to increase the draw to 18%, no branded store even asked to increase to 20%. "This is actually a kind of kidnapping." At first, some restaurants do not want to join the takeaway platform, but this has become a trend, have no choice. But I didn't expect that once they joined, the platform required them to do full reductions, special offers and other activities.

In this regard, the reporter called the "hungry" Guanyinshan regional manager in the capacity of a catering business, confirming the store's claim. At present, "hungry" platform and merchants have two modes of cooperation, the first is to take 18% of the actual income of each single restaurant merchants as a commission to help restaurant merchants on the distribution of meals; the other is to take 6% of the actual income of each single restaurant merchants as a commission, but the distribution of meals by the merchants to arrange their own.

"In the past, catering merchants chose to deliver their own meals, but now they basically rely on platform riders for delivery. The reason for this is also to avoid risk." Chen said that now, in addition to these takeout platforms can provide delivery services, there have been few stores can afford to hire riders independently. And this is actually equal to the restaurant business, consumers firmly tied. Although the takeaway platform to provide delivery riders, but ultimately consumers and businesses to pay the bill.