Now many knowledge paid courses are not responsible for the results, but online education is responsible for the results. It is not a simple transaction, but a follow-up service and guarantee. For example, the purpose of studying CET-4 and CET-6 is to get a certificate.

2. Online education is vertical.

There are vertical English learning platforms, art learning platforms, science and technology learning platforms, design learning platforms and so on. All industries are the same, and after a certain stage of development, there will be a vertical and segmented market.

3. Online education is a low frequency service.

It doesn't have high-frequency properties like the products of food, clothing, housing and transportation. People may only need a few skills or certificates in their lifetime, so they will be very careful when choosing a platform.

4. Online education is a high-priced service.

The unit price of customers is generally high, so students pay more attention to the quality of courses, because the decision-making cost is high and the time cost is high. Once the choice is improper, there will be a waste of money and time.

5. Online education pays attention to results and achievements.

The final result of online education platform learning depends on comprehensive factors such as study effort and efficiency. It is not because you pay more money that you can learn more knowledge.

6. There will be no monopoly in the education industry.

Different from the monopoly of taxi and take-away industries, the education industry, like the catering industry, has different ways of service differentiation, with different teachers, different courses and different services. Some institutions cut into children's English, others cut into K 12, vocational education, interest education and so on.