Specialized leisure agriculture park master plan discussion

1, in recent years, China's leisure agriculture and rural tourism rapid development. Famous brands, high, special, excellent, new, strange unique.

Leisure agriculture and rural tourism is a sunrise industry with market demand, huge potential, is a benefit to the country and the people, a multi-effective emerging industry. The scale of the industry is growing, driving more farmers to benefit.

At the same time, has formed a farmhouse, leisure farms, leisure agriculture parks and folk villages and other forms of diversified, multi-functional, different characteristics of the model and type, the multi-functionality of agriculture has been greatly expanded for the construction of modern agriculture, to promote the entrepreneurship of farmers to increase income to provide a new way.

In addition, the development of leisure agriculture and rural tourism has been gradually transformed, and brand building has been continuously promoted. Everywhere in the development process, around the high, special, excellent, new, strange, efforts to create leisure agriculture famous brand, the development of Chengdu's "five golden flowers", Jiangxi wuyuan and guangxi guangxi luoping rapeseed flower festival, zhejiang yuyao prune festival and zhangjiajie lotus festival and so on a large number of famous brands. Practice shows that the development of leisure agriculture can make agriculture into a happy industry, farmers into a rich group, the countryside into a beautiful home.

Therefore, the unique advantages of leisure agriculture and rural tourism is worth recognizing and developing.

2, this industry there are many problems that need to be solved.

From the industry's internal point of view: First, the layout is simple and similar, some leisure agriculture projects are the same, the lack of creativity and characteristics, did not form a large-scale effect, the ability to resist risk is weak. Secondly, the quality of practitioners is low, most of the leisure agriculture does not specialize in business management team, the lack of professionals, it is difficult to meet different types of consumer demand. Third, the management level is not high, and leisure agriculture-related construction, catering, accommodation, environmental protection and other aspects of industry standards or norms are lacking, the management system is not sound, the service level is not high. Fourthly, infrastructure construction is lagging behind, and it is difficult to meet the needs of tourists.

In addition, because the national level has not been substantial to promote the development of leisure agriculture policies and measures, some local governments also lack of support for the development of leisure agriculture funds and policies, the planning and guidance of leisure agriculture and standardization and management are not in place.

3, there are special advantages to have better prospects for development.

"Twelfth Five-Year Plan" is a critical period of transformation of tourism consumption to leisure consumption. China's leisure tourism resources 70% in rural areas, leisure agriculture development is facing a rare historical opportunity.

In recent years, from the central to local authorities have attached great importance to the development of rural areas, the financial new investment is mainly used to strengthen the rural infrastructure, rural roads, water, electricity, communications and other infrastructure conditions have improved significantly for the development of leisure agriculture provides a solid foundation. Most importantly, the increase in income levels of urban and rural residents and the change in consumption patterns have provided a strong impetus for the development of leisure agriculture. Leisure consumption is becoming one of the highlights, the market potential is huge.

4, distinctive, unique local folk culture is the characteristics of the characteristics of leisure agriculture in the "Twelfth Five-Year" period, the Ministry of Agriculture will promote leisure agriculture and rural tourism from what policy aspects?

To put the development of leisure agriculture to "make China's land more beautiful, so that China's farmers richer, so that the world's tourists happy leisure," the characteristics of the advantage of the goal. It is from the policy level to implement the scientific concept of development, promote the transformation of the mode of economic development and the promotion of industrialization, urbanization, agricultural modernization and the simultaneous promotion of characteristic advantages of industrial upgrading of the strategic height to understand. At present, we should focus on the large and medium-sized cities around, around the scenic spots, by the mountains and water by grass natural ecological areas, ethnic minority areas and traditional characteristics of agricultural areas and other five types of areas to promote the development of leisure agriculture and rural tourism.

"Twelfth Five-Year Plan" period, the Ministry of Agriculture will focus on the implementation of demonstration bases, local culture excavation, practitioner training, the creation of well-known brands, infrastructure construction and other key projects. Local folk culture is the treasure of China's traditional culture, but also the characteristics of the advantages of the soul of the sustainable development of leisure agriculture.

Aiming at the current problem of regional homogeneity of leisure agriculture and product homogeneity, during the "Twelfth Five-Year Plan" period, the Ministry of Agriculture, together with the relevant departments and local governments, will increase the collection and organization of folk culture excavation, and promote the development of creative industries of local culture, and strengthen the inheritance and protection of local folk culture in the development of leisure agriculture. With the local characteristics of the brand culture, advantageous agriculture selenium-rich agriculture creative agriculture landscape agriculture efficient high-value agriculture agricultural science and technology upgrades to become a real sense of modern leisure agriculture characteristics.

In addition, during the "12th Five-Year Plan" period, the Ministry of Agriculture and the National Tourism Administration will continue to carry out the national leisure agriculture and rural tourism demonstration counties, demonstration sites to create a number of influential leisure agriculture brands and festivals, leading the leisure consumption hotspots, to enhance the industry's influence, social awareness and product awareness, and to increase the level of development of leisure agriculture and the economic development of the country. The company's goal is to improve the level of development of leisure agriculture and economic and social benefits across the country.

With these foundations above, as for the development of leisure agriculture how to tap the characteristics of the problem is solved. I wish you success!

References Baidu Baike Baidu know New China Science and Technology Modern Agriculture Shuiyunjian Leisure Agriculture