A high-quality logo must have its own visual center of gravity, that is, the whole looks inseparable, with integrity and unity, and the elements do not interfere with each other, but the center is prominent, so that people can see the center of gravity expressed by the logo at a glance.
2. Signs are symbolic.
This is very clear. The purpose of logo planning itself is to give meaning to logo itself. After many successful logo planning, it was very successful and produced many classics.
3. The logo uses a unique color
Many enterprises will choose the logo color according to their own civilization. Serious enterprises generally choose deeper colors according to the degree of enterprise civilization, while vivid enterprises will choose bright colors to plan logo. In a word, the color configuration of logo planning depends on the characteristics of the enterprise itself.
4, logo font selection
Most logo planning will use fonts for deployment, and even all fonts are used for planning, which shows how important fonts are in logo planning. If fonts are used, planners are required to plan beautiful fonts. The planned fonts have a strong artistic sense, and they will have different creativity when used in logo planning.
5. Signs should have simple communication and memory.
The significance of enterprise planning logo lies in communication and publicity, so the demand of logo planning has the characteristics of simple communication. In order to better use logo in various categories, it is necessary to use ink draft and anti-white draft. Even if your logo has a strong three-dimensional effect or color change, you should also consider the conversion and use of monochrome, which is beneficial to users' memory.
On the characteristics of excellent logo design, today, Universal Ivy Bian Xiao will share with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.