Xicha, a brand founded by Shenzhen Meixixi Catering Management Co., Ltd., is headquartered in Shenzhen, Guangdong.

Xicha originated from an alley called Jiangbianli in Jiangmen, Guangdong. Xicha, formerly known as Huang ROYALTEA, was upgraded to registered brand HEYTEA on 20 15 because it could not register its trademark.