Current location - Recipe Complete Network - Catering franchise - Price reduction is a common way to promote sales in the market, but why can the catering industry promote sales at a reduced price instead of textbooks for primary and secondary schools?
Price reduction is a common way to promote sales in the market, but why can the catering industry promote sales at a reduced price instead of textbooks for primary and secondary schools?

The catering industry is flexible, while the textbooks for primary and secondary schools are inflexible. For the goods with the former, the price changes in the opposite direction to the total income, that is, reducing the price can increase the total income; For the latter goods, the price changes in the same direction as the total income, that is, reducing the price will reduce the total income. Therefore, the former can reduce the price for promotion, while the latter cannot.