I. Convention and exhibition economy can drive the development of related industries

Convention and exhibition economy can not only create huge economic benefits by itself, but also drive the development of related industries such as transportation, tourism, catering, lodging, communication and advertisement. According to experts' estimation, the industrial driving coefficient of international exhibition industry is about 1:9, that is, if the income of exhibition venues is 1, the income of related industries is 9.

Two, it provides a good place for enterprises to carry out marketing activities

In the case of increasingly fierce competition in the market, enterprises want to look for the opportunity to collect market information and promote the sales of their products, and participating in the conference and exhibition is undoubtedly an opportunity. On the one hand, by participating in conferences and exhibitions, enterprises can obtain all kinds of effective information in a timely, accurate and low-cost manner. Then, according to these information, they can implement appropriate marketing combination strategies. On the other hand, enterprises can induce or even create consumer demand through products, especially new products, displayed at exhibitions.

Three, the exhibition economy can promote the development of the city

The exhibition economy can promote the development of the city and improve the city's popularity and reputation