The origin of the Dragon Boat Festival covers the ancient astrological culture, humanistic philosophy and other aspects, and contains profound and rich cultural connotations. In the process of inheritance and development, a variety of folk customs are integrated, and festival customs are rich in content. The following is my carefully recommended creative activity planning for Dragon Boat Festival, for reference only, welcome to read!
Planning of Creative Activities for Dragon Boat Festival I. Background:
The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. "Duan" means "initial", so "Duan Wu" means "the fifth day". According to the calendar, May is the "noon" month, so the "Dragon Boat Festival" has gradually evolved into the current "Dragon Boat Festival". The Chronicle of Yanjing Years Old records: "The fifth day of May is the fifth day of May, and the voice of Gaiwei has also changed." Dragon Boat Festival is a habit of our country for more than two thousand years. At the same time, the Dragon Boat Festival is a festival that can be spent with relatives and friends, and many activities can be held during the Dragon Boat Festival. Today, the Dragon Boat Festival is still a very popular festival.
Second, the theme of the event:
My Dragon Boat Festival, I am in charge and give myself the best gift for the Dragon Boat Festival.
Third, the date of the incident:
June _ _, that is, the fourth day of the fifth lunar month.
Four. Location:
_ _ Garden
Verb (short for verb) The purpose of the activity:
Dragon Boat Festival is a traditional festival in China. Through the Dragon Boat Festival, we can learn more about the traditional festivals in China and experience the significance of the traditional festivals in China. One of the sources of the Dragon Boat Festival is to commemorate Qu Yuan, and we should also remember Qu Yuan, an admirable patriotic poet. At the same time, through this activity, members of the center can enhance their feelings and let your brothers and sisters (especially those who can't go home to spend the Dragon Boat Festival with their families) feel the festive atmosphere and the atmosphere of home. Let everyone who participates in the activity have an unforgettable and meaningful warm festival.
Activity of intransitive verbs:
1. Learn about the origin of the Dragon Boat Festival (displayed at the event venue with exhibition boards)
(1) The origin of the Dragon Boat Festival;
(2) the significance of the Dragon Boat Festival;
(3) Dragon Boat Festival customs all over the country or abroad;
2, jiaozi materials: glutinous rice, peeled mung beans, meat essence, jiaozi, dumplings.
Method:
(1). Fold the zongzi leaves into a funnel shape.
(2) Put a proper amount of glutinous rice, peeled mung beans and minced meat into the funnel-shaped leaves.
(3) Press both sides of the rice leaves with thumb and forefinger, and press the longer rice leaves into triangles.
(4) Wrap the leaves and tie them tightly with the prepared rope.
(5), cooking.
Specific process:
(1) Pre-preparation: contact the Committee, borrow pots and stoves, and prepare the materials needed for making zongzi;
(2) Under the guidance of the staff, the participating students go to the zongzi production site in an orderly manner and make their own zongzi, each with one limit. (In this session, jiaozi Tournament will be held, with 65,438+00 people in each group. Bao jiaozi and the fastest cook will win, and there will be prizes. Considering the limited number of staff, 3-5 groups are limited at a time);
(3) After wrapping the zongzi, register at the registration desk, write down the name of the owner of the zongzi (either himself or the person who wants to send it), and leave the contact information (it is convenient to contact the relevant personnel to collect it at the scene after cooking the zongzi);
(4) Take zongzi by yourself at a specific time in the afternoon.
Seven, matters needing attention
1, the materials needed for the Dragon Boat Festival must be prepared in advance;
2. In order to ensure the smooth and orderly activities, do a good job of zoning (registration area, operation area, exhibition area, pick-up area) before the activities begin;
3. Pay attention when registering, and pay attention to fixing the name and zongzi together:
(1) Names cannot be confused;
(2) In the way of fixing the name, it is best to tie the name to the zongzi with a long line. When cooking, leave the name outside the pot and don't touch the water.
4. When taking zongzi, there may be many people and it is easy to be confused. Classify the zongzi according to the owner's name, and sort them according to Chinese Pinyin (area A, area B, area C ...,,), and organize people to pick them up in the corresponding areas;
5. The participants are not limited.
Planning of creative activities for Dragon Boat Festival. moving target
Take the Dragon Boat Festival as an opportunity to publicize the general trend, tap the market sales potential, contact or visit group customers by telephone, increase the share of group and family orders, and enhance the brand awareness of catering food through the rendering of "Zongzi" culture, thus opening the prelude to the sprint of catering business.
Second, the theme of the event
The fragrance of zongxiang is fragrant and fragrant.
Third, the activity time
Dragon Boat Festival on March.
Four. Activity content
1. In the afternoon, the Western Food Department will promote Zongzi and organize guests to hold a "Live Zongzi Competition" to let them experience the fun of making Zongzi. The winner can enjoy the special room rate for the night (_ _ _ yuan/night), or a string of zongzi and a glass of red wine (estimated 10).
2. Entertaining the "Thousand-person Zongzi Banquet", distributing Zongzi in each private room for guests to taste, and the program department compiled a special program "Dragon Boat Festival in Memory of Qu Yuan" (adding a Zongzi in the staff canteen).
3. Dragon Boat Festival healthy drinks will be given away, and all departments will issue sugar water coupons, beauty scented tea coupons and flu-proof healthy drinks free of charge: designated hotels will enjoy them.
Verb (abbreviation of verb) propaganda method
1. Print 2000 copies of leaflets and 2000 copies of zongzi coupons. The leaflets and coupons are combined into one, which saves printing cost and is designed and produced by the planning department. (Price _ _ _ _ Yuan)
2. Make a big dragon boat and set up a western food stall; Text: Zongzi travels on Wan Li Road, where thousands of fragrant flowers float.
3. There are two advertising spots to publicize the origin of the Dragon Boat Festival, the characteristics and varieties of zongzi, with pictures and texts.
Distribute leaflets at the front desk of each department.
Advertising expenses of intransitive verbs
Advertising printing costs _ _ _ yuan, and TV advertising costs _ _ _ yuan.
Benefit forecast: as long as the marketing is in place, it should not be a problem to break through the target task.
Three goals of creative activities planning for Dragon Boat Festival:
1. Appreciate the story about Qu Yuan in the Dragon Boat Festival legend and know that Qu Yuan was a patriotic poet in ancient China.
Second, I can listen carefully to teachers and peers, and I am willing to exchange my understanding and feelings about the story in the group.
Activity preparation: Pictures about Qu Yuan's story.
Activity flow:
1. Look at the pictures, listen to the story of Qu Yuan and learn about the origin of the Dragon Boat Festival.
Explanation: Do you know why you eat zongzi on Dragon Boat Festival?
Second, understand the content of the story and inspire admiration for the patriotic poet Qu Yuan.
Description:
Why do people celebrate the Dragon Boat Festival? Why should we commemorate Qu Yuan?
② What methods do people use to commemorate Qu Yuan?
Third, expand exchanges: What other customs are there on the Dragon Boat Festival?
Activity objectives:
First, try to decorate beautiful dragon boats with your companions by painting, tearing, cutting and pasting.
Second, I am willing to negotiate with my partner * * * to arrange the dragon boat and experience the happiness of successful cooperation.
Activity preparation: photo of dragon boat race, unadorned dragon boat, colored paper, pen, scissors, glue, rag, etc.
Activity flow:
First of all, observe the photos of the Dragon Boat Festival, help children recall the shape characteristics of the dragon boat and stimulate their interest in decorating the dragon boat.
Description: What kind of dragon boat do you see? What's on it?
Second, observe the dragon boat, discuss ways to decorate it, and stimulate children's interest in cooperative decoration.
Description: ① What is missing from the dragon boat? How can I decorate the dragon boat beautifully?
Which part of the dragon boat are you going to decorate? In what way? What materials are needed?
Third, discuss in groups and arrange dragon boats. Observe children's cooperation and give guidance to children with difficulties. )
Fourth, hold a "beautiful dragon boat exhibition" to experience the happiness of successful cooperation.
Planning of creative activities for Dragon Boat Festival IV. I-word duration
During the Dragon Boat Festival holiday.
Second, the venue of the event
_ _ The sixth floor of the hotel.
Third, the theme of the event
Qianshan's zongzi is love.
Fourth, the active object.
Members, individuals, families, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation for verb) combination of promotional activities
1. During the activities of Housekeeping Department, the business strategy of "giving blue coupons when booking a room" was adopted, and 1 room was opened in cash to give 38 yuan gift coupons.
2. The Food and Beverage Department carried out the following promotional activities with the theme of "Zongzi" in Qianshan.
(1) Enjoy a 10% discount on food on the 6th floor during the event. Send a new dish if you spend more than _ _ _ yuan per table.
(2) Western restaurants provide these benefits: during holidays, more than three people (including three people) come to the restaurant to eat, and one person is free of charge; During the activity, two people can enjoy special afternoon tea without one person. Anyone who comes to the western restaurant for dinner will be given a meal voucher at each table.
The second activity will be held on _ _. In the restaurant, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi, and then the guests present can experience the fun of making zongzi in the _ _ restaurant.
(4) _ _ _ yuan/jiaozi, _ _ yuan/basket.
4. Promotion time: 20 _ _ _ _ _ _ _ _.
Dinner: 18: 30-2 1: 00 RMB per person.
Venue: _ Western restaurant on the first floor of the hotel.
Intransitive Verb Budget and Advertising Planning
TV publicity is broadcasted in a rolling way, and it is estimated to be _ _ _ yuan; Publicity materials. The cost of 500 sheets per page is _ _ _ yuan; Newspapers, newspapers and so on. ; _ _ All mobile phone mantissas are covered by carpet messages from users and members of 6, 8 and 9. It is expected to issue 10000 articles, and it is expected to issue _ _ _ yuan.
Dragon Boat Festival 5. 1 Creative activity planning. I-word duration
During the Dragon Boat Festival holiday.
Second, the venue of the event
_ _ The sixth floor of the hotel.
Third, the theme of the event
Qian Shan's Brown is love.
Fourth, the active object.
Members, individuals, families, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation for verb) combination of promotional activities
1. During the activities of Housekeeping Department, the business strategy of "giving blue coupons when booking a room" was adopted, and 1 room was opened in cash to give 38 yuan gift coupons.
2. The Food and Beverage Department launched the following promotional activities with the theme of "Brown" in Qian Shan.
(1) Enjoy a 10% discount on food on the 6th floor during the event. Send a new dish if you spend more than _ _ _ yuan per table.
(2) Western restaurants provide these benefits: during holidays, more than three people (including three people) come to the restaurant to eat, and one person is free of charge; During the activity, two people can enjoy special afternoon tea without one person. Anyone who comes to the western restaurant for dinner will be given a meal voucher at each table.
The second activity will be held on _ _. In the restaurant, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi, and then the guests present can experience the fun of making zongzi in the _ _ restaurant.
(4) _ _ _ yuan/jiaozi, _ _ yuan/basket.
4. Promotion time: 2065438+2009 _ _ _ _ _.
Dinner:18: 30-21:00 RMB per person.
Venue: _ Western restaurant on the first floor of the hotel.
Intransitive Verb Budget and Advertising Planning
TV publicity is broadcasted in a rolling way, and it is estimated to be _ _ _ yuan; Publicity materials. The cost of 500 sheets per page is _ _ _ yuan; Newspapers, newspapers and so on. ; _ _ All mobile phone mantissas are covered by carpet messages from users and members of 6, 8 and 9. It is expected to issue 10000 articles, and it is expected to issue _ _ _ yuan.