Entrepreneurship and action are the core of realizing dreams and solving all problems. It is said that you are the audience of other people's stories. If you do it yourself, others will become the audience of your stories. So do you know the story of starting a business from scratch? I will give you an answer, hoping to help you, welcome to read!
Starting a business from scratch story 1
11 years ago, a garment shop named "One Plus One" was quietly born in Guangzhou, and its boss was 21-year-old Chen Zhanhong.
11 years later, "One Plus One" developed from a family garment workshop to a fashion design company, and then "One Plus One" Industrial Co., Ltd. was established. Without capital, in 2111, Chen Zhanhong changed from a self-employed person to a big boss with more than 21 enterprises, with assets of tens of millions of yuan, and earned about $15 million a year just by exporting clothes.
With such rapid and remarkable development, besides the favorable weather, geographical location and human relations, the superb market manipulation skills cannot be underestimated.
"one plus one" industries include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, and clothing revenue accounts for 81% of the total revenue. The renewal of clothing styles and fabrics is based on seasons and months. How to keep the pulse of the quasi-market in the rapid alternation is very important. Chen Zhanhong said that he adopted the "gun-discharging tactics", that is, every time he designs a novel garment, he must put a row of "top guns" on the market to test the market demand, and then decide the amount of the second and third batches according to the sensational effect of the first row of guns.
the advantage of "one plus one" is that it bombards the market in a controlled way, and there is always room for each new product to be put into the market. Never "bomb" too much, but enough is enough. Chen Zhanhong's idea is that customers buy things just like eating. If something is too full at once, they will be bored with it and will no longer be interested in it.
a product is disposable, but a trademark is long-term. If you start a business without capital, if you are bored with the "one plus one" trademark, it will be difficult to open the future market. Therefore, when each new product sells best, the next new variety matures, so that you can constantly bombard the market with "fast" and "new" turns.
in order to ensure the "one plus one" product's "fast" and "new" characteristics, Chen Zhanhong attaches great importance to information, and strives to turn information into products in the shortest time and seize the "trendy head" of clothing. At present, there are as many as 21 styles of "one plus one" suits. Starting a business without capital, relying on "fast" and "new" can not be a shoo-in in the market. The real master of the market is the customer. Only by winning the customer can we win the market and ensure the "boom".
Therefore, "one plus one" introduced the methods of "tailor-made" and "lifetime warranty". Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. In general, the methods of "one plus one" and "tailor-made" and "lifetime warranty" are introduced. Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. Anyone who buys a suit in "one plus one" can also have a "lifetime warranty" and a suit that is fat and does not fit can also be modified to fit. This "one plus one" clothing store specializing in suits has expanded from one to seven, which still can't meet the needs.
Story of starting a business from scratch 2
One year, a farmer named Sun Mou went to Beijing to look for a job. Once, he went to the street with several fellow villagers and passed by a market. He was thirsty and wanted to buy some fruits to eat, but the high price of those fruits made them migrant workers stop. Suddenly, he saw a pile of jujubes, which were from his hometown. He knew that jujube was very cheap in his hometown, only 61 cents a catty, so he decided to buy a catty to quench his thirst. When he asked about the price, he was surprised: 3 yuan is 51 cents a catty? "It's so expensive, you earn too much!" A fellow villager said.
The speaker didn't mean it, but the listener did. Sun thought how profitable it would be to have such a big price difference. So, he immediately returned to his hometown, bought 3 tons of jujube on credit and took a ride to Beijing. He came to a big market in Fengtai District and sold jujube to vendors at the price of 91 cents in 2 yuan. This bright red jujube with dew was immediately snapped up, so he traveled back and forth between Beijing and Shandong for 5 or 6 times in one month. Sun did this for half a year, and the road was ripe. He not only deals in jujube, but also other local products in Shandong. His business is expanding step by step and flourishing step by step. So far, he is a famous distributor of local products in Shandong, with assets of tens of millions.
Starting a business from scratch story 3
He is a loser, a liar and a deserter in the shopping mall. No one takes him seriously because he has no conditions to compete with others. So, how does Su Hongda get ahead? Entrepreneurship without capital is far ahead on the road to success, making the company earn more than 511 thousand yuan a year? Su Hongda was not uncommon last year. At the age of 35, he was still a handyman in a factory. His monthly income could only support a family of three, and he needed his wife to do some odd sewing work for others to help make up for the family. The 35-year-old was a turning point in HTC's life. One day, he passed by a real estate agency near his home and found the staff inside dozing off. Although the sale of buildings was busy at that time, it happened that only the real estate company was deserted, and the building materials posted at the door were few and far between, with the news of the company's resignation attached. HTC suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to start some small businesses, his mother-in-law had a lot of savings, so he decided to discuss it with her. When he started his business, he cut the customer introduction fee to a minimum and only took half of his commission.
In addition, he adopts the policy of "stalking and beating", and he is not afraid of wasting his breath. He constantly introduces the house suitable for his customers, and he will never give up until the last moment-the other party finally finds his ideal house. Many customers come to real estate companies to buy houses, but they don't have any ideas in their hearts. If salesmen know how to grasp their psychological weaknesses and serve them sincerely, customers will naturally rely on you and won't go to other real estate companies to buy.
Story of starting a business from scratch 4
A successful example of successfully trafficking a whole vehicle of fruits and vegetables without spending any money: In 1996, I came to Guangzhou, a newly developed city, and wanted to start my own business here, but I had no diploma, no technical expertise and was a novice. I always ran into a wall when looking for a job. There is not much money on me, and it will become a problem if I can't find a job to eat again. I dare not stay in a hotel again, so I have to find a newspaper to sleep on the side of the road at night. My top priority is to survive and then find development. In a strange place, I looked at the people coming and going, and an old man with a plum on his shoulder came over to sell: Sir: 2 yuan is a kilo, have some. What? Two yuan a catty? This is only 23 cents in my hometown! ! !
I found a fruit wholesale market, and when I asked if the wholesale price was 1.2-1.5 yuan, I jumped up in shock. Boss, I have a lot of this stuff. How about I give you 61 cents a catty when you come to my hometown? Fruit boss: OK, I'm glad to cooperate with you. I'll go and have a look with you. On the third day, an advertisement to buy plum fruit was posted at my door, and people came and went to sell plum fruit. I have earned more than ten thousand yuan these days. Taste the sweetness, I often go to Guangdong.
Story of starting a business from scratch 5
In modern economic activities, when their economic strength is insufficient, they want to develop their careers. Many people will also borrow money to invest in production, earn money back and develop their strength. This business strategy is also called "debt management, no money to travel all over the world." However, today, when everyone knows how to borrow chicken to lay eggs, "chicken" is not so easy to borrow, so we have to pay attention to many techniques. Giving people the word "trust" is the fundamental solution in the technique of borrowing chickens.
In Guangzhou, Yue Yaxian, a private entrepreneur with a multi-million-dollar asset, was so poor at home that year. 36 yuan's salary depends on whether he does it or not, not to mention getting rid of poverty, and even making a living is difficult. He is determined to make a career. When starting a business without capital, I thought that my neighbor Aunt Pan had several sons in Hong Kong, so I borrowed money from her. Began to borrow 11 yuan and promised to pay it back in a week, but he didn't touch the money at all, just locked it in a box and returned it on time when it was due. After a month, he borrowed 21 yuan from Aunt Pan, and she decided to return it. He didn't need it, and the original money was refunded at a higher interest rate. After borrowing and paying back again and again, half a year has passed and I really haven't used any of the borrowed money. When Aunt Pan repeatedly praised her as "trustworthy", Yue Yaxian told her the idea and difficulty of setting up a "small shop for the convenience of residents' lives". Aunt Pan was really cheerful, and smiled and comforted him: "Don't worry, Yaxian wants to set up a shop, so it's no problem to lend you 11 thousand yuan." In this way, Yue Yaxian raised venture capital with good "reputation". Money is the hard capital for investment and entrepreneurship. For those who have no money or lack of financial resources, they can get what they want if they can borrow money. China Bank has more than 211 billion personal deposits. If you are a businessman with credibility, you will never have to worry about lack of money.
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