Oktoberfest is generally a food festival event, including food, performance, entertainment carnival, usually held in the summer, is a local landmark festival event. The following is my compilation of beer festival activity program, welcome to your reference!
Beer Festival Activity Program I
I. Activity Name: XXXX Beer Culture Festival
II. Activity Slogan: Passionate Summer, Happy Enjoyment
II. > The use of beer culture festival of the reason, open the first beer culture festival, the formation of news facts for the local media publicity and reporting, to maximize eye-catching. Enhance the project's visibility and social influence in the local community, stimulate the attention of potential customers, and promote the overall sales of the project. Through the participation in the grand beer culture festival, let the customers enjoy the psychological satisfaction of choosing XX City Garden and establish the brand loyalty to XX Real Estate. Through the grand beer festival activities, the XXX brand and the local consumers closer to the heart of the distance, enhance the brand affinity.
V. Activity content:
Cultural performances; invite professional performance organizations, performances of variety activities. Cold food barbecue; the event specifications to enhance the participants to feel the hand XX times the honor. Prize quiz; interactive communication, enhance the participation of activities, so that the activities of the scene more enthusiastic. Albatross: Famous singers will sing and interact with the audience to enhance the intimacy of the event and win the mass base. Beer Drinking Contest: Through the beer drinking contest, to enhance the participation of the activities, fun, and the formation of interaction with the audience on the scene, the activities will be pushed to the climax.
Six, the highlights of the event:
The grand opening ceremony triggered the summer passion of XX city, the formation of news events triggered media coverage, focusing on public attention. The combination of cultural performances and banquets enhances the specifications and grade of the event, reflecting the high-end nature of the XX real estate brand.
The prize quiz and beer drinking contest made the event more enthusiastic and interesting. A song of albatross-style Shaanxi folk song will XX brand and local folk culture fusion, XX real estate brand and local consumers closer to the psychological distance, so that the brand more affinity.
VII. Promotion methods:
SMS: Send SMS to customers, intention customers, target consumer groups to inform the activity information and invite participation.
Labeling: Publish the activity information, mainly in the picture, to form a strong visual impact, attract attention.
TVC: TV ads prime time, prime columns to publish information about the event, widely publicized, to cause widespread concern in the community.
VIII. Organization:
Organizer:
Co-organizers:
Cooperating Media:
Invited Media:
IX. Invited Guests:
XX real estate related leaders, local news media
Sold customers, intentional customers, target customers.
Ten, the main participants:
Sold customers, intended customers, target customers
Eleven, the activities to promote:
Activities need to be set up during the leadership group, XX real estate leaders as a leader (responsible for handling emergencies), the activities of the relevant units of a person to assist the leader of the group to smoothly promote the activities of the smooth flow of progress.
XII, the required materials: (a)
Beer Festival activities program two
A, the activities of the basic content
1, the organization:
Name of the event: "get together ____, drink" Beer Festival
Organizer:
Undertaker:
Co-organizer:
XXXXXXXXXX
XXXXXXXXXX (each sponsor)
Activity time: (to be determined)
Host location: ________
2, the purpose of the event:
The Beer Festival "Gathering at ____, Drinking with passion" will soon kick off. With the help of the passionate Beer Festival, we will increase the publicity of the merchants of ____, and enhance the reputation and influence of the merchants of ____. At the same time, we will further enrich and diversify our business activities. At the same time, to further enrich and enrich the spiritual civilized life of Deqing and surrounding citizens, active local culture.