"Heartbeat Takeaway" will invite catering businesses in Tik Tok to settle in, and the businesses will provide delivery services independently. Because it is still in the internal testing stage, many other functions have to be officially announced. It is not excluded that it will become a take-away platform with aggregation mode and conduct diversion cooperation with other small take-away businesses.

priority will be given to opening to first-and second-tier cities in China. After all, the consumption demand and users in these areas are higher.

It is reported that at present, the take-away business in Tik Tok is called "Heartbeat Takeaway" and its Slogan is "Heartbeat Takeaway, Eat What You Love".

Byte's local life ambition has a long history; As we all know, Tik Tok's commercialization relies on three factors: advertising, e-commerce and local life. Nowadays, the development of local life is relatively slow after the advertising is mature and the e-commerce is rushing.

new technology of take-away:

The online ordering mode first emerged in the United States, and it certainly has its unique cultural advantages. For example, foreigners prefer to book meals in advance.

Online ordering in China is still in a chaotic state of feudalism, and each major website occupies its own territory. However, with the Matthew effect becoming more and more obvious, the online ordering market is also undergoing a new reshuffle, and the ordering websites with sufficient funds are rapidly expanding sub-stations in major cities and occupying market share.

Based on the derivative of online ordering, half-hour WeChat ordering stands out from online ordering. As a service of obtaining takeaway information from WeChat mobile phone application produced by Tencent. Various WeChat functional services grafted through the half-hour WeChat open platform interface have greatly enhanced the value of WeChat WeChat official account.

Many ordering websites have opened WeChat service platforms, firmly grasping the huge resources of WeChat users and opening up a broader market for their business. Using this service, you can not only get the information of take-away merchants, food information and coupons of merchants around any service area.

this service realizes the direct ordering service and even online payment. This is a brand-new way and concept of take-away ordering that breaks through the tradition.

above content reference: Baidu Encyclopedia-Takeaway.