Recently, Red Star Erhotou has released an inspirational video "Life is free and poetic", the short film with the theme of "everyone has a red star in their heart", which tells the inspirational story of Lei Haiwei, the Hangzhou takeaway boy. Today, I'd like to share with you the copywriting content related to this short film, mainly from the story content, video narration copywriting, countdown poster copywriting these three aspects to share.

Story:

The delivery boy Lei Haiwei, who loves poetry, has never given up his hobby even though he is a delivery boy, even though people around him advised him to give up, not to do this useless thing, it's useless for a delivery boy to copy those broken poems. But he still insisted on his own inner voice, to stick to his dream hobby, and finally he won the championship of the third season of "Chinese Poetry Conference". The story rendition with narration copy elevates this video clip.

Video narration text:

What is the meaning of a human being, or a human being? Is it to languish in a shabby apartment? Or is it waiting for the weekend in the hustle and bustle of work? The world, is so noisy, can you, still hear yourself?

Once you dreamed of traveling to the ends of the earth with a sword, or riding alone for thousands of miles. What is stopping you?

Mother said, "Haiwei, you're almost 40 years old, don't read those poems all the time."

Colleagues said, "We're just a delivery boy, why do you read so many poems?"

The bookstore owner said, "You come here every day, but you don't buy a book."

Life is not easy, but so what? The Bamboo stick and shoes are lighter than the horse, who is afraid? The first thing you need to do is to get rid of all the stuff you've got on your plate. The world is so noisy, you must hear their own voices. I have dreamed of walking to the end of the world with a sword, and the road is at my feet.

The last point of the title, by the takeaway boy said book the theme of this video content: to, dare not extraordinary us, everyone has a red star in his heart.

Countdown poster copy:

In order to publicize this inspirational video advertisement, in the early stage, the two pots of head also came out with a set of countdown poster copy, as follows:

There are still 3 days left: you sigh every day of the poem and far away? He runs to the faraway place with poetry in his arms.

2 days left: you play games while waiting for delivery? He memorizes ancient poems while delivering takeout.

1 day left: your dream, realized in the circle of friends? His dream is realized on the road of delivery.

The above is the content of the copy related to the inspirational story of the delivery boy, Erguangtou. How about it? After reading this inspirational story, life is not full of fighting spirit again? On the road of copywriting, may you also hear your own voice, keep going, go.

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat public number: Ye Xiaoyu run run run (talkto520)