1 First of all, we need to tap the selling points of the new year's goods themselves, such as cheap, convenient delivery, decent packaging, suitable for all ages and so on.
2. Directly hit the needs of users; For example, the gift is decent, easy to carry, big brand and cheap.
Expression form
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
What is the concept of poster design? The idea of poster design is that information such as colors, patterns and characters must be arranged organically and harmoniously, which will impact people's vision as much as possible and make people have the impulse or interest to watch.
We need to design a unified, coordinated poster with a sense of rhythm and the times, so that people with high rhythm and high pressure can stop and even smile when they see the posters designed by us in subways, high-speed trains, airports, shopping malls and other places.
Poster use
1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
How to write a poster design concept-taking the New Year poster as an example. The poster design concept is written as: 1. First of all, we need to tap the selling points of the new year's goods themselves, such as cheap, convenient express delivery, decent packaging, suitable for all ages and so on. 2. Directly hit the needs of users; For example, the gift is decent, easy to carry, big brand and cheap. Poster design is one of the manifestations of visual communication, which attracts people's attention at the first time through the composition of the layout and gets instant stimulation. This requires designers to combine the elements of picture, text, color and space completely and show people the propaganda information in an appropriate form. Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.