Many stars are more like to invest, and most of the stars are more like to go to open the restaurant, many restaurants in the opening, are more hot, but can not be a long time, the reason for this situation, but also because of the management as well as other aspects of the reasons. Some of the stars of their own fame is relatively large, so there will be a great influence, and most consumers will choose to go to these restaurants in the dining room, but also in order to be able to close the distance with the stars, but if the dishes and prices can not do to make the consumer satisfied, then, after a long time will lead to the loss of customer traffic too quickly.

Compared with other industries, investment in food and beverage will be more simple, and the people to food for heaven, most of the crowd are more like to enjoy life, but also the pursuit of food. The star's own traffic can drive consumers to be able to get more revenue by opening a restaurant, this way is also easier to make money. The traffic on the star is also subject to change, if it is more hot in the entertainment industry, the restaurant opened will also be more popular.

Most consumers in the process of choosing a restaurant, but also through a variety of comparisons, not only will look at the quality of food and price, but also focus on word of mouth and cost-effective, star aura can make the restaurant's visibility has significantly improved, is not necessary to find a spokesman, which is one of the biggest advantages. However, some celebrities' personal after the emergence of negative news, also can have some impact on the catering. If there is a problem with the food, it will affect the star's voice, which is why many stars choose to quickly close the catering restaurant.

The Regulatory Board for this aspect is more important, will also go to check the food in the restaurant whether the food is safe, some stars opened the restaurant also appeared in the food problems, consumers in the discovery of these problems, will also be complained to the management office, if you can't go to operate these restaurants, not only will lose customers, for their own impact is also relatively large.