Sales only decreased by 16%, and Volvo performed steadily.
Under such a bleak start this year, the decline in sales of car companies can be said to be a foregone conclusion. Under such circumstances, Volvo became the first car company to announce sales. According to the official statistics of Volvo, in June 2020, the cumulative terminal sales in the global market was 45,752 vehicles, a slight decrease of 9.7% compared with the same period of last year, while the sales in China market was 65,438+00015 vehicles, a decrease of 65,438+06.2% compared with the same period of last year, followed by Europe. However, there was a small increase of 5.2% in the US market, and sales in other regions also increased slightly. Overall, Volvo's global sales performance is not bad, which can be regarded as stabilizing the situation in the new year.
Judging from the market performance of Volvo, the decline in sales in China market is mainly affected by this sudden epidemic, but there is nothing we can do about it. After the outbreak of the epidemic, basically all car companies will be affected to some extent. I believe that not only Volvo, but also most car companies in China auto market will face the dilemma of declining sales. The reason for the decline in sales in the European market is the new tax system implemented in Sweden, so Volvo is still very confident about its product strength. I believe that after the external situation improves, sales will rebound rapidly.
New models+new energy strategy, Volvo's drama is still behind.
Compared with last year, Volvo's sales decline in the new year is still within the acceptable range. Last year, Volvo achieved the best result of 700,000 vehicles, and began to exert its strength in the second half of the year. I believe that in the next few months, Volvo can bring us no small surprise.
First of all, Volvo will vigorously promote its new energy vehicles this year. In the sales volume of 5438+ 10 in June, the sales volume of pure electric and plug-in hybrid vehicles has increased by 63.3% year-on-year, and their share in the total sales volume has almost doubled. New energy vehicles, including Volvo XC40 pure electric version, which has appeared in the domestic market, have been recognized by many domestic consumers. Volvo's own sales focus seems to have begun to shift to new energy vehicles. Of course, this is also inseparable from the strong strength of Volvo's new energy vehicles. Therefore, in the next time, the sales of Volvo's new energy vehicles will further increase, setting off the banner of Volvo's sales growth.
Secondly, the exposure of Volvo's new S90 road test spy photos has also given many consumers new expectations. It is reported that this new model will be listed in overseas markets in the second half of this year or 202 1, which will cause domestic problems afterwards. The exposure of the brand-new S90 means that the cash S90 will have more preferential space. Now Volvo S90 has fallen below the threshold of 300,000, and further concessions will crush many competitors. I believe more people will be tempted by cash S90.
Bianxiao language
In the current domestic auto market, the imaginary "good luck in the New Year" has become a "blow to the head" today, and the sales of various auto companies are quite bad. However, Volvo officials remain optimistic. After all, it didn't start until the second half of last year. Today's sales dilemma is only temporary, and then Volvo will be able to reverse the current dilemma. The epidemic has passed, do you think the sales of the automobile industry can increase rapidly?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.