Logo design concept is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. To give full play to its functions, it is necessary to embody the above characteristics. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic art design.

1. The design shall be carried out on the premise of clearly understanding the purpose of use, scope of application and relevant laws and regulations of the design object and deeply understanding its functional requirements.

2. The design must fully consider the feasibility of its realization, and adopt corresponding design means according to its application form, materials and production conditions. At the same time, we should also consider the visual effect when it is applied to other visual communication modes (such as printing, advertising, imaging, etc.). ) or zoom in and out.

3. The design should conform to the intuitive acceptance, aesthetic consciousness, social psychology and taboos of the target object.

4. Creativity must be carefully scrutinized, and strive to be profound, ingenious, novel and unique, with accurate ideographic meaning and stand the test of time.

5. The composition should be concise, beautiful and conformable (suitable for its application form).

6. Graphics and symbols should be concise, general and artistic.

7. Colors should be simple, strong and eye-catching.

8. Follow the artistic law of logo design concept, creatively explore appropriate artistic expression forms and techniques, and temper precise artistic language, so that the designed logo has a high overall aesthetic feeling and obtains the best visual effect. Logo art not only has the general rules of design art (such as decorative beauty, order beauty and so on). ), but it also has its own unique artistic law.