Most chefs have a skill, only suitable for chef, but no management experience and the overall design of the restaurant, planning experience. Then surely fail much.

The first hard: too much attention to technology, the success of the restaurant business, the product is the core, but around the product involved in the site selection, decoration, decoration, marketing, management, service and other integrated elements is the key to determining the success of the project. The role of the product in which usually only 30% . Site selection is one of the most critical factors, good wine is not afraid of deep alley times have ended.

The second hard luck: the lack of learning, understanding and use of business models. Catering enterprises to complete the development of the survival period will enter the growth period, the maturity period, it will be towards the scale, the road of branding. On the scale of the restaurant usually take the road of chain, how to choose the most reasonable direct chain, franchise chain, franchise chain and other business models; how to design and use the free business model in the operation process is very critical.

The third hard: lack of team. Chef in the entrepreneurial process, most of its team members are technical talents, since the ancient gentleman away from the kitchen, resulting in the majority of our kitchen team members in the academic level, learning ability and other aspects of the lack of most chefs in the process of engaging in the work is also a lack of systematic management, business operations and other knowledge of learning. The so-called one good man three help, if there is no good team, can not form a complementary strengths between each other, for the entrepreneurial project, it will reduce the possibility of its success.

Fourth hard: financial support, most of the entrepreneurial chef, most of the first time entrepreneurs, the original accumulation of their entrepreneurial capital are their hard-earned money, because the capital is not strong enough, so its entrepreneurial process often can not be a good show of force, there is no way to fully in accordance with their own best vision of entrepreneurship.