Give the following suggestions from the perspective of enterprise management.

First, the WeChat red envelope is not fresh now. Everyone plays it, and everyone knows it, so it is a problem to play with new ideas. First, let's talk about new users. When they come to the store for the first time, they will eat and drink normally, but the health service must be done well. After eating hot pot, the customer will pay the bill. At this time, you can tell him. Thank you for taking care of my business, add me to WeChat, come to the store to say hello in the future, prepare a seat for you at any time, give you a rebate of 11%-21%, and give a red envelope directly. This is called staying a guest, and the customer experience is also there. I will introduce new activities to him next time.

second, new customers have accumulated to a certain amount, which can be used for group building and community marketing. For example, if a red envelope of 51,111 yuan is distributed at a time, and 11 to 21 people grab it, users who grab the top three big red envelopes can come to the store to offset a certain amount of consumption, or send a few exquisite dishes, which are similar to the small red envelopes at the back. This is called forming user stickiness, but in the early stage, the service and the environmental sanitation of the store must be better. This is the early stage, otherwise.

third, when the service is good, the taste is ok, and the hygiene of the store is very good, then you can develop the sticky users in front into endorsement partners, charge the cards, and deliver as much beer as you like, but only if the wine must be consumed in the store, the rights and interests of members are set, and the business of the store is endless, and the endorsement partners can be developed into business partners.

this is the opening of a branch by sending WeChat red envelopes.

Tell a real case. A hotpot restaurant I served used WeChat group and red envelopes to drain customers. The first is to build a "ⅹ X hot pot welfare group". Every customer who enters the store scans the code and sends juice drinks to the group. Old customers will get new people's red envelopes when they pull them into the group. They will give red envelopes irregularly to keep the group active, and there are more and more people. At present, there are nearly 1,111 people in two large groups. Secondly, at noon and before dinner, a few lucky red envelopes will be given. The best one can choose a designated gift when he enters the store on the same day. If he can't come, he can give it to a friend. Through such activities, some fixed customers have been locked. At present, business is booming and customers are stable.

wechat red envelope activity has been used for several years, focusing on the psychology of the crowd, inducing sharing, forwarding, like, commenting and other forms.

it can't be said that it's not effective now, but it's not the best way to publicize.

In the era of big data, what we play is eyeball effect and exposure, and more should be applied to intuitive effect

There are many ways for restaurants to attract customers, make customers become repeat customers, and make customers become loyal consumers in stores. Give you some suggestions for your reference. First of all, you can set up a WeChat fan welfare group, which you can put at the checkout counter and bar. When customers pay the bill after eating, you can tell them that after scanning the code into the group, they will be reduced by 3~5 yuan, or 5~11 yuan in cash deduction. This customer must be 111 people who are willing to scan the code into the group, which will seize the hearts of the masses to pick up cheap consumption. Of course, there are many people who eat every day. Secondly, you are in this group, and then you can order 135 or 246 every week, and then give out red envelopes at the same time period, so that they can grab them. No one will definitely feel sorry for the red envelopes for money. Those who get the most money at the first time will become today's lucky stars, and invite them to the store for consumption and discount. This is also a marketing method, stimulating way, guiding customers, influencing customers and so on.