With the core concept of "real hot pot in the field of self-heating hot pot" and the core competitiveness of "product strength, brand strength and channel strength", the self-heating pot has created a series of colorful, informative, interesting and delicious self-heating pots for maverick Internet aborigines through online and offline omni-channel layout, multi-scene marketing methods and naive IP image.

At the same time, it helps young people in the city to free themselves from the kitchen.

Self-hi-pot brand takes the popular Husky as the prototype, and develops various cute cartoon images with products, which makes the self-hi-pot brand highly recognizable and becomes an important part of brand assets.

Brand products:

Self-heating series: spicy beef chafing dish, rattan pepper fish chafing dish, Korean team chafing dish, spicy fat beef chafing dish, spicy small fresh meat chafing dish, spicy fresh vegetable chafing dish, braised pork with cabbage, mushroom beef claypot rice, Cantonese sausage claypot rice, mushroom slippery chicken claypot rice and ginger duck claypot rice. ...

Brewing series: snail powder, beef vermicelli soup, Chongqing noodles, hot and sour powder, Hainan shredded chicken soaked rice, spicy Niu Niu soaked rice, spicy duck soaked rice, and beef soaked rice with sand tea. ...