Compared with socialized catering, community canteens have stronger public welfare attributes. To realize the price and quality, it is often difficult to break even in the early stages of growth, requiring the support of government departments, communities and social forces. Nowadays, many local government departments are actively exploring the introduction of operating subsidies, rent reductions, free operating space and other support policies.
To achieve long-term healthy operation of community canteens, the market-oriented development approach is the general trend. At present, there have been some successful cases show that through the professional market-oriented operation, community canteens can achieve "micro-profit sustainable", the formation of self "blood" mechanism.
Community canteens, carrying the people's livelihood article, the future development potential is very large. Experts believe that in the future both the need for government departments to increase support, but also need to adhere to the community canteen market-oriented approach to operate more efficiently, scientifically and steadily to do a good job of this livelihood issues.
"Only 10 yuan, there is a meat and a vegetarian."
"Elderly people over 60 years old can get 20% discount on their meals."
"You can eat right downstairs and have three meals a day."
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In recent years, many residential neighborhoods have gradually emerged as a kind of community cafeteria serving residents. Such canteens are often small in size, but affordable and convenient to eat, effectively solving the problem of nearby residents' meals. Community canteens can cover what people, cheap at the same time can do good, and other food and beverage operation model is different? With these questions, the reporter visited a number of community cafeterias.
Satisfy the demand for meals
This year, plans to transform 39,000 old urban neighborhoods around the world, including the construction of community canteens to become a lot of old neighborhoods to transform the list of "mandatory options"
Zi la zi la the sound of frying, the yellow doughnuts out of the pot! The reporter saw such a scene in the community cafeteria of Jinsong North, Chaoyang District, Beijing.
"These doughnuts are made with flour, butter, milk and eggs, costing three times as much as ordinary doughnuts, and have become the 'star breakfast' in this neighborhood." Chef Sun Hongwei introduced. Look crispy, smell fragrant, eat healthy, look at the price, just two dollars a stick.
December 2 at noon, Longhua District, Shenzhen Yuanfen Village, "micro Tong food" community cafeteria, in the nearby office building to work Zhao Meng bought a set meal, chicken with cabbage, a meat and a vegetarian, as long as 10 yuan. Although do not live in this community, but Zhao Meng every day at noon here to eat, "and cheap and convenient, after eating can also go back to the office to take a nap."
The reporter found in a number of investigations, affordable price is an important feature of the community canteen. In the "micro Tong food" community canteen head Shangguan Xiayu view, this is determined by the nature of the community canteen itself.
What is a community canteen? "Compared with socialized catering, community canteens have completely different service scenarios and operational logic, and the main focus is cost-effective." Shangguan Xiayu cited three major characteristics of community canteens: from the site, located in or around the community, the cost of rent is much lower than most of the restaurants located in the commercial district; from the clientele point of view, the face of the community residents of this relatively fixed customer groups, to do is a "repeat customer" business; from the positioning point of view, the taste of the more homely, the environment, the service is more focus on the Kindness is real.