first of all, you need to download a hungry merchant version, and then register, log in, face authentication and upload some valid certificates.

The take-away platform is a typical O2O marketing model. To put it bluntly, with the help of the take-away platform, merchants move their physical stores online, and then users order food through online stores, and then pick up their own food or wait for delivery by the delivery staff, thus completing the transaction. All information about the stores that users see needs to be displayed to consumers by the take-away merchants through online stores, so the content delivery of this list page is very important.

the display of the contents of the list page is directly related to the number of visits and orders of the store: for example, as shown in the following figure, for example, if the user sees the list page of the store when opening the home page, if the contents of the list page cannot attract the user, it is impossible for the user to click to view the details of the store, let alone generate an order. Therefore, the content presentation of the list page is the key operation part of the store merchants.

1. Convenience demand: convenience and quickness

When setting the delivery fee and delivery time, the user needs convenience and quickness, so the details such as delivery fee of * * yuan, delivery fee of * * yuan, distance of * * kilometers and delivery time of * * minutes must be filled in, and the specific fee and delivery time must be filled in carefully.

2. Taste demand, delicious food

What can be used to attract new users and retain old users? Delicious food is just what is needed. When new users come to your online store for the first time, store evaluation is an important reference for users. Only by carefully preparing every meal and serving every user, the store's score will be higher and higher, and this high score is an important way for you to attract new customers and drain.

3. Price demand: affordable and cost-effective

It's really too important to mention price demand. Compared with taste and safety, it may be neglected. Consumers have a psychology that they can't keep their eyes open when they see preferential activities, especially for new shops, which don't have the support of certain fans and old users. If they want to attract the first batch of customers, they need to set up marketing activities to drain them, for example, full reduction and new users' first order.

4. More special needs: for example, "pick yourself up at the restaurant"

In fact, as an office worker, Xiao Baijun has a deep understanding. The lunch time is very short, and the time spent waiting for a meal at the restaurant is even longer than the telephone bill. Some people change to another restaurant directly when they see that there are many people waiting in line at the restaurant. How to solve the problem of queuing for a more efficient meal is the most appropriate time to order a "pick yourself up at the restaurant".

if this service is not set in your store, users who like to "pick up meals at the store" will lose this part of the traffic.