First, we should actively communicate with the media. After the emergence of negative public opinion in emergencies, relevant government departments can't avoid the problem. They should quickly investigate the facts and actively communicate with the media. If the problem of breaking the news online is true, government departments should sincerely accept criticism, solve it in time and resolve negative public opinion.

Second, it is necessary to properly carry out cold treatment. After the emergence of negative public opinion, we should try to avoid accusing the media, so as not to trigger further speculation. However, if the problem of reporting and breaking the news is one-sided and inaccurate, which has caused great adverse effects, the government department should not be silent, but should communicate with the whistleblower or whistleblower in time, ask for correction or deletion, and publish rumors to eliminate the adverse effects.

Third, we should carry out positive publicity in time. For negative reports and revelations on the Internet, relevant departments should not only show their attitudes and positions in time, but also choose appropriate opportunities to carry out various activities that are conducive to shaping a positive image, attract the attention of the media and the public to a positive track, guide public opinion to develop in a favorable direction, and create a good public opinion environment that does not deal with crisis events.