The importance of eating In many newly opened shopping malls, F&B is always the first commercial business to catch fire, because people may not go to movies and skating, or go to boutiques to buy clothes, but they certainly won't go without eating, and F&B is a part of life and work, plus there are more and more choices nowadays, from the environment, tastes, services, and these soft elements, to the variety of F&B types, all of which can bring popularity to shopping malls and boost their business at an early stage. early to bring popularity to the mall and enhance the business atmosphere. Especially in the emerging areas of the city's shopping center projects, the need to use the ability of food and beverage gathering customers in the early stage as soon as possible to enhance the commercial atmosphere, but also to a certain extent, to help shorten the cultivation period. Catering in addition to meet the basic needs of people's lives, but also reflects the more functional, such as family dinners, birthday parties, business banquets, etc., catering business has been fully integrated into the people's daily life at all levels. So many newly opened shopping malls, will be in the proportion of food and beverage business on the weight, a few years like Wanda Plaza, Joy City, such as mature commercial projects, the proportion of food and beverage to reach 30% -35% or so is still called characteristics, but in the current market environment, the opening period of the proportion of food and beverage business to reach 35% of the basic has become the norm.
The fun of eating
In addition to the ability of the catering business itself to gather customers, it can also be used in conjunction with other businesses to strengthen the formation of the commercial atmosphere, such as the combination of catering and ice rinks, which can be very good to make the two atmospheres are integrated, the restaurant will be arranged in the ice rinks and the perimeter of the picket, the people can enjoy the food while watching the activities on the ice rinks, the fun is extraordinary. In addition, the combination of food and beverage and cinema, cinema is considered one of the most absorbing capacity of the main business in the shopping center, especially the golden hour of the flow of people is quite large, how to take advantage of these flows of people? Can be set up in its neighborhood, such as fast food, casual dining, etc., not only for consumers waiting to watch movies to provide a resting place, but also for the restaurant to bring business, two birds with one stone.
Eat also cross-border
From the point of view of the future development of the food and beverage industry, the product line of large chain restaurant brands will continue to enrich, relying on the brand influence of the restaurant group and the perfect logistics system to launch a variety of types of food and beverage brands to meet different types of consumer demand. For example, Wangpin Group has recently launched two mid- to high-end brands, Huayin Kaiseki Cuisine and LAMU Muxin Champs Teppanyaki, which have already begun to enter Shanghai. The higher the richness and quality of catering brands, the more and better tenants shopping centers will attract in the investment process. In addition, in the past year or two, a more popular word called cross-border, a lot of clothing, bookstores, will be integrated into the food and beverage, to achieve a variety of business, although some stores in the food and beverage only accounted for a small proportion, but from the functional point of view, so that consumers can fully feel the charm of the experiential business. It should be emphasized that in the same brand store, whether it is clothing, books, or dishes, its positioning of the characteristics of the consumer group, spending power, consumption patterns, etc. should be the same, so as to ensure the integrity of the various functions within the brand and interactivity.
(Source: Business Value)