Our common color associations

Red (representing boldness, passion, tension, quickness and no prompting)

Pink (passionate but unobtrusive, beautiful imagination, emotional appeal and lively temperament)

Orange (energetic, athletic, energetic and appetizing)

Yellow (creativity, joy and excitement). Release pressure)

Blue (the symbol of trusting professionalism, lofty, clean and profound) is commonly used in professional institutions, such as banks, law firms and technology companies.

Purple (the shortest wavelength, Mysterious, profound, elegant and luxurious)

Black (safe, steady, authoritative and temperament)

White (pure and simple)

Gray (subtle, low-key and restrained) uses neutral colors and auxiliary colors

The basic logic of color matching:

Monochromatic color matching

Approximate color matching < When a consumer thinks of a successful brand, the first thing that comes to mind is the color of the brand. Therefore, when designing brand VI, we must consider the following points:

1. Audience preference (children, youth or middle age)

(different products, different LOGO presentation)

2. Explore brand temperament (passionate, calm or unrestrained)

3. Distinguish competitors (how to make consumers remember your uniqueness).