Each area and different floors have product combinations suitable for different customer groups, so as to avoid the single function of the floor area from affecting customers' shopping interest and effectively retain and utilize valuable customers.

2. Decentralized layout principle

Food, leisure, sightseeing and other projects should be dispersed, so that each area and each floor has different styles of related projects to drive people to flow evenly throughout the building.

3. The principle of unified grade

The commodity combination of each floor area follows the principle of uniform grade, highlighting the richness of commodity combination of each floor area, so as to attract guests who will not turn back in any area or have no interest in going to the mall once they enter the mall, and fully tap and utilize valuable customers.

4. The principle of circuitous adoption

As far as possible, the layout of the passage should reduce the straight lines with too long distance (there is no intersection in the middle), and the field of vision should be broad to avoid the phenomenon that the berth blocks the passage. The road network layout extending in all directions makes customers more efficient and fast when purchasing goods.

5. The principle of "function before interval" in shopping centers.

According to the limitations of the facilities such as columns, elevators, stairs, air conditioners and electrical rooms in the shopping center, and the widths of the main passage (about 3 meters) and the secondary passage (about 1.8 meters) in the venue, the shopping center is divided into a large pattern of "everywhere passages" to prevent consumers from going back or making the shopping center have dead ends; Determine the location and area of main shops according to the characteristics of berths required for each floor and functional area; Then, according to the * * nature of the shops that handle the demand for this kind of goods, the most commonly used areas in this kind of goods market are divided.