App campus promotion has been the top priority of many companies, from the perspective of marketers, the campus market has been carefully analyzed. Campus market has become the focus of App companies, especially in the general environment for entrepreneurial companies, campus promotion is a top priority. At present, we mainly focus on the user groups of college students, the following key aspects of campus promotion to see how to expand the campus. First, the campus user groups campus market can be said to be a market that can not be ignored, from the perspective of the entire campus industry, we need to do is to carry out a detailed analysis. First of all, college students as the target user groups to be analyzed: their characteristics are: age between 18-25 years old; for new things have a strong curiosity, strong acceptance; Second, the user analysis of the campus market development is a very complex project, from the demand for on-line need to go through a series of links such as the product, market, operation, etc., therefore, in the promotion of the enterprise before we must do a good job first! User analysis. Campus users can be divided into two categories: one is the school students, this part of the user is the company's potential target users; the other is the graduated students. This part of the population on the Internet to a lower degree, but will be a variety of Internet platforms as a daily use of the channel, so this part of the people for the mobile Internet products also have high requirements, so in the product development can be these interested users as the target users. College students have a very strong consumption ability and willingness to buy, at the same time, they will have some attention to some news events in society, so we can use this part of the group to explore market opportunities. Third, the selection of target users target users is an important work, because after determining the target users can do a lot of things, including the direction of product positioning and so on. Then the selection of target users is a crucial step, the target user may be just entering the campus life of students may also have some other situations. For example, some college students may be interested in the app or school information needs, if the company can seize this opportunity to promote their products can also be promoted in the school. Fourth, activity planning and implementation of both online and offline, activities are very important, but for the campus market, campus activities is the most important part. In addition to traditional large-scale activities, small and medium-sized activities are also necessary to hold, such as college orientation, club festivals, cultural festivals, entrepreneurship competitions and so on. These offline large-scale theme activities can be combined with online resources for cooperation, such as through microblogging, microblogging for dissemination and promotion, of course, there are many campus media, these companies according to their own situation to decide.