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Basic Needs of College Students' Target Consumers for Restaurants
Cost-effective, environmental sanitation.

1, cost performance. When college students choose to eat out, they will pay more attention to the cost performance of the restaurant, that is, whether the weight, taste and ingredients of the dishes are in line with the price tag and whether the food is worth the money.

2. Environment. College students' general psychology of keeping up with the competition and their pursuit of individuality make this group put forward certain requirements for the restaurant environment.

3. Hygiene. College students attach great importance to the hygiene of dishes, especially in summer. If they feel uncomfortable after eating in any restaurant, they won't patronize it again. A restaurant refers to a facility or public restaurant that provides food and drinks to the public at a certain place.