Kimber takes his MG on a constant quest for speed. In his mind, the car must be fast, faster, cars are made for speed, and that is the true desire of everyone's heart.
The MG's string of Continental victories, the world record set by George?Eyston. Kimber lit up his ads in 1931:
M.G.?faster?than?most
It's confidence, and it's pride.
Thornley said our members were particularly happy at that time, and there wasn't a driver who didn't want to be faster than anyone else. This advertising slogan made the MGCC's temperament more and more obvious, so our activities in those days were mainly races, and races made us feel like kings, The?Lord?of?the?road!
This is a magazine published on May 10, 1929, The?Autocar, founded in 1895, so you can see the long history of the magazine. His art director Frederick?Gordo?Crossby reviewed the first car to use the MG octagonal logo, the 18/80.
The 18/80 was released in August 1928, and was standardized as the MG?18/80?SIX, and the first Chinese-origin MG was also called the MG6, or an homage to it.
This downsized version of the Bentley, powered by a 2.5-liter, six-cylinder overhead-camshaft engine and designed to reach a top speed of 75 mph, was dubbed by The Autocar as "Lord of the open road.
In 1932 the MGCC started a competition that envisioned inviting other car clubs to join them, the Abingdon?To?Abingdon Rally, which later became a classic traditional competition.
This race started at the MG Abingdon factory, traveled through the Gloucestershire hills and finished back at the Abingdon factory. There was a racing fan in the town of Stroud at the time, H.P. Baughan, who knew the terrain and route through the Gloucestershire hills so well that when he was contacted by Thornley and Harold and others, he drew the route almost without even looking at a map.
On this day, and it's not clear whether it was in the MGCC office, or in the Branding and PR office (both in the MG factory anyway, not too far apart), the MGCC reported the plans for the Abingdon?To?Abingdon race to Georgr?Tuck.
Georgr?Tuck was a crucial figure in the early development of the MGCC.
Kimber went from Cowley to Abingdon in September 1929, his team included the aforementioned chief engineer Charles, (there was also a very young engineer in the design department called Syd?Enever, who went on to become chief engineer during the Thornleigh period, creating the glory days of the MGA and MGB. The spirit can only be passed on from heart to hand, it is difficult to perpetuate the spirit by buying, imitating and other tactics.
When Thornley, Harold and others initiated the formation of the MGCC, there was no one more excited than Georgr?Tuck, who said: brands are free to set their image and positioning, but to become collectively known to the public they need the backing of the club! Without a fan base, the brand is talking to itself, so who cares?
Because of his active support of the MGCC, many researchers of the history of automotive culture even consider him as one of the club's founders.
Georgr?Tuck became General Manager of MG's Overseas Division after 1935, with responsibility for sales in Europe and the Americas, and was instrumental in bringing MG to the world.After the formation of BMC, Tuck became General Manager of the group's Export Division, and then General Manager of BMC South Africa in 1958, where he stayed until his retirement in 1969. He spent the later years of his life in South Africa, where he remained vice chairman of MGCC headquarters and chairman of the South African center.
During his time at BMC, he became a strong backer and supporter of Thornley, who revived Abingdon's design department and continued the spirit of MG's sports sports cars, taking MG to new heights.
Georgr?Tuck was delighted to hear Thornley introduce the rally. This is the first MGCC event to be open to car clubs of other marques, and Tuck is not worried about an attack on the brand he manages; speed is only ever relative, and progress can only be made through competition.
Tuck says that while FAST?THAN?MOST is our credo, we've had a few tweaks recently. On the track, our goal is definitely to win and set new speed records. But in folklore, among our fellow riders, while we're looking for speed, we still want to feel safe.
One day, Kimber received a letter from a friend with a newspaper attached that featured an advertisement for MG. Whether it was the friend himself or someone else, the friend was naughty enough to add the word "bicycles" to the MG tagline, which reads something like this:
M.G.?faster?than?most?bicycles
This annoyed Kimber. Kimber upset, which suggests that there has been a lot of similar folk banter about MGs being faster than the vast majority of Carriages (horse-drawn vehicles) and MGs being faster than the vast majority of Snails ......
Kimber was depressed about this for a few days.
Hearing about it, sales director Ted?Colegrove also felt bad, whether it was an unintentional shot or an attack by a competitor that could hurt sales.
On this particular day, it was driving through the town of Oxford when it saw a bus form the front. It had a very large triangle painted on the back, and running across the whole triangle were two large, conspicuous letters and an exclamation mark
SAFETY?FIRST!
It suddenly occurred to him that if he replaced "IR" with "A ", wouldn't FIRST be our MG spirit FAST?
He immediately drove back to Abingdon and stormed straight into Kimber's office:
I've got an idea, how about SAFETY?FAST!
On May 7, 1932, the meticulously prepared Abingdon?to?Abingdon Rally took place,*** with 46 groups of cars taking part.
The race nearly went wrong. A car enthusiast called Hastings (Hastings) had brought the produced race road book home from the office the day before and then forgotten the large packet in his bedroom. He was dumbfounded the next day when Wood, who was in charge of the race, asked him for the materials.
Thankfully, Thornley had some extra copies of some of the road books in his car at the time and what was meant to be an unintentional act came in handy. Remember that race finish sign in the Cotswold Hills was still replaced by a piece of white paper blotted red with red ink.
But the race went well, and what was particularly interesting was that Thornley suggested an emergency braking point, called the "MG?CLUB" station, where participants were told in advance that when they saw the MG.CLUB sign, they had to brake hard to stay on the line. As it turned out, the MG CLUB station was located half a mile (less than a kilometer) from the start of the race. While the drivers were just starting out, still adjusting their gloves and preparing for a fierce battle, the MG?CLUB station suddenly appeared, resulting in 43 of the 46 cars crossing the line.
The race took place over a number of stages in the many hills of Gloucestershire, with MG arranging for a boat on the River Thames at the finish to entertain all the competitors, their friends and relatives and guests with a fine afternoon tea.
The MG Challenge was won by W.G.Everitt, who went on to be a keen racer and became Managing Director of the Crystal Palace Circuit. K.W. Bear, who raced in a Bugatti, became guest champion.
After this race, the MGCC accelerated and at the end of July welcomed its 200th member, Maurice Toulmin, who was not one of the first 50 members of the MGCC, a fact that remains a mystery in the history of MGCC membership.
Because Maurice Toulmin was a key member of the MGCC's famous Milk Cracker Team.
This article comes from the authors of Motor Home Car Family, and does not represent the views of Motor Home's position.