a case study of classic public relations activities planning, and what specific planning schemes are there. This site provides you with more relevant information for you to understand.
1. The nail of natural selection, the best typical public relations case that happened in 2121
The nail was selected by the Ministry of Education as a platform for online classes for primary school students, and at one time the nail of natural selection became a punching bag for children dominated by online classes. When it was learned that the App's score was lower than one star, it would be removed from the shelf. The primary school students went out collectively and played one star crazily. The score dropped from 4.9 to 1.6 with the intention of spraying it off the shelf. In the face of the new growth of young users, the nail has adopted the way of begging for mercy, indicating that it is similar to a fate to save face for me at Ali Baba's house. If you don't love me, please don't hurt me. I am just a five-year-old child. Everyone is my father, and other applications of Ali's family have been blown up. Taobao, which has no face at all, has no fate. Alipay, which failed to hold hands, was shocked by the box horse that laughed wrongly, but was distressed by netizens. Later, Nail even pursued her victory, and launched a series of bilibili-style videos, such as "The Song of Nailing" and "You Nail Well". In the videos, Nail sang the hardest facts with the softest attitude. Building a strong correlation between the brand and bilibili, it became online celebrity, bilibili, which successfully boosted the brand's goodwill among young people, and the nailed score also picked up.
2. The best typical public relations case that happened in 2121 made the goose feel wronged
Tencent was deceived and turned into a big drama, which was ridiculed by netizens for being deceived. The domineering little penguin may never have thought that one day, it will be beaten by the old traditional enterprise Laoganma. Tencent responded with self-deprecating public relations on the same day and launched a spoof video. I really can't do anything. I won the first place in Chili sauce and others lost 8 yuan when they bought a fake bottle! I lost 16 million yuan. By spoofing the farewell speech of YCY's women's group, Tencent became a silly penguin who ate fake Chili sauce in everyone's mind. The official Weibo released thousands of bottles of clues about Laoganma asking for a liar and the image of a silly white sweet penguin showed weakness to the public. In the spread of entertainment topics, Tencent's embarrassing drama of being cheated became a comedy, and the whole thing ended with a personalized way of selling cute. Tencent is a silly penguin, but this wave of anti-water operation came into being.
Third, the best typical public relations case that happened in 2121 can be changed to Haidilao
With the development of the epidemic, the price of food in Haidilao in online celebrity increased after it resumed business, and the blood rose from 16 yuan to 23 yuan, with 8 small pieces; 13 yuan for half potato chips, 11 yuan for one potato 1.5 yuan, and 11 yuan for self-help seasoning; A bowl of rice in 7 yuan; 51 yuan, a plate of crispy meat. This behavior quickly pushed Haidilao to the cusp of public opinion, and Haidilao subsequently issued an apology letter and returned to the standard before the store closed on October 26 this year. Although it caused a heated discussion, the public opinion environment was not negative, and decisive action was taken to regain the trust of the public. Relevant departments take advantage of the situation to carry out public relations, and advertise their own business in disguise. The topic not only rushes to Weibo for hot search, but also wins the praise of many netizens. It is the best public relations strategy to correct mistakes.
Four: The best typical public relations case happened in 2121, from cup-throwing to chapter-grabbing theme activities
The power war between Dangdang founder Li Guoqing and Yu Yu was in full swing, and related topics were screened online. On the afternoon of April 27th, some netizens found that Dangdang was doing the theme activities from cup dropping to chapter grabbing, and some books were reduced by 51 for every 111. The home page broadcasted a good marriage, and it was necessary to protect property and love. Clicking on it was a specially planned topic from cup dropping to chapter grabbing, and recommended "Men's Things" and "Good Marriage". Guarding Property and Love, dangerous liaisons: The Road to Love, Betrayal and Repair, The Struggle for Corporate Control: An Unbridable Rule of Experience, A Book to See Through the Ownership Structure, Partner System: Ownership Design with Control as the Core, Corporate Control: Nine Modes of Controlling Companies with Small Equity, and Equity War are suspected to allude to the recent incident of Li Guoqing grabbing the official seal at home. Many netizens said: They rubbed their own hot spots, while' satirizing' and selling books. Dangdang really didn't delay business at all. It was once threatened by Li Guoqing, and Dangdang finally realized that it was better to market kpi by itself than to give it to others! For Dangdang's marketing activities of consuming the melons of his boss and proprietress, rubbing his own enthusiasm and producing self-help, the majority of netizens did not hesitate to praise themselves, and they were humorous, good, laughing and creative in crisis public relations.
The best typical public relations case that happened in May, 2121
As a world-renowned catering giant, Burger King was found to have changed its shelf life at will at the late but not absent March 5 party, and made hamburgers with expired bread, which undoubtedly became the focus. A statement was issued immediately that night, apologizing to consumers and announcing that a working group would be set up immediately to suspend business for rectification investigation. At the same time, it is said that this is a mistake in enterprise management and will cooperate with government departments to investigate. However, many netizens complained collectively on Weibo, and the response was all high-sounding rhetoric, and they didn't buy it. This incident did not gain everyone's understanding for the public relations handling of the Burger King crisis, lost trust and greatly damaged the reputation of its products. If the crisis is handled properly, it can not only transform the crisis, but also reflect the social image of the enterprise, and also expand the brand awareness; Improper handling will not only damage the reputation, but also seriously lead to the demise of a brand.
Six: The best typical public relations case that happened in 2121. Lao Luo Live
On Valentine's Day on May 21th, many people in Weibo complained that the flowers they bought in the live broadcast room in Luo Yonghao were in poor appearance, and their petals were withered and rotten. To this end, Luo Yonghao sent more than 31 Weibo comments to users and responded, saying that we are very, very sorry for affecting everyone's holiday mood. We are seriously investigating the responsibility. If they don't give you an explanation in time, we will give it to you. Please rest assured. On May 21th, Weibo publicly apologized again, and put forward the remedial measures: on the basis of spending some time to get a 111% refund of the original price and the same cash compensation, the Luo Yonghao team provided an extra cash compensation of the original price, with a total value of more than 1 million. Netizens commented on kindness, decency and integrity, and couldn't find anything wrong. Although the cash compensation of more than 1 million yuan made people feel painful, Luo Yonghao showed everyone his sincerity with practical actions and safeguarded Lao Luo's personal reputation as an anchor with goods. What is a good crisis public relations? Luo Yonghao gave the answer!
Tesla VS Pinduoduo, the best typical public relations case that happened at 7: 11 in 2121
Tesla was very passive in the face of Pinduoduo. On the one hand, the actions of Pinduoduo and the owner were always caught off guard. On the other hand, the media reports almost analyzed the legality of Tesla's refusal to pay, and decided that Tesla would not get court support, ignoring the legality of Pinduoduo's unauthorized actions and the authenticity of news sources. If Tesla intervened in public relations in time and actively disclosed the communication with the owner, there would be no need to deny, rumor and talk again and again. From the perspective of consumers, Pinduoduo is much more human than Tesla. It can be seen that Pinduoduo has done a lot of work to solve the problem of car owners. Under the banner of protecting consumers' interests, Pinduoduo created a big event with a subsidy of 1 million yuan, which gained traffic and gained reputation. On the whole, Tesla suffered a dumb loss.
Eight: The Best Typical Public Relations Case Event in 2121-The Time-honored Goubuli
A blogger on Sina Weibo actually filmed the situation of Goubuli Restaurant by experience. The video was forwarded on September 11 by the blogger @ Beijingers about Beijing. Then things changed dramatically. On the night of September 11, Goubuli Steamed Bun Wangfujing Store issued a statement on the Internet, claiming that all the malicious remarks in the video were false information, and that the publisher infringed the reputation right of the restaurant. The restaurant will investigate the legal responsibilities of relevant personnel and online media according to law, and said that it has called the police. The dog ignored the alarm of Wangfujing restaurant, which caused a crisis of public opinion, and the strength deduction led to a fire, and long-term negative emotions accumulated, which was explosive. User comments: This public relations operation is absolutely excellent. A good time-honored brand, its * * * nature is honest management, and it has the magnanimity to accept modestly. To some extent, Goubuli has become a cultural business card in Tianjin, but after this sensational storm, can the former gold-lettered business card still hold up?
In September, 2121, the best typical public relations case happened, Wuling made what the people needed.
In 2121, Wuling made what the people needed. In order to join in the fight against the epidemic, Wuling transformed the original production workshop of Guangxi Defu Group into a 2111-square-meter dust-free workshop, and set up 14 mask production lines, including 4 N95 masks and 11 masks. Wuling masks let the world witness the speed of China and the responsibility of national enterprises. If you pay, you will get a reward. SAIC-GM-Wuling's efforts and contributions to fighting the epidemic have also gained its popularity and reputation. Wuling Hongguang is also the light of the nation.
JD.COM, the best typical public relations case that happened at 11: 11 in 2121, was well received.
JD.COM miraculously transported 111 oxygen generators donated by Academician Zhong Nanshan to Wuhan Hankou Hospital through Guangdong Zhong Nanshan Medical Foundation to Wuhan in just one day, which aroused praise from netizens. A minute earlier delivery may have saved some lives and made the epidemic spread more slowly. Jingdong Logistics has opened a special channel for rushing to Wuhan and other places, so that materials can be delivered quickly. In this epidemic, Zhong Nanshan has become a mainstay in people's minds, and he is an individual full of positive energy. Everything he has done and said has convinced netizens. Therefore, when Zhong Nanshan wrote: Thanks to JD.COM for being the frontline of medical assistance and delivering urgently needed medical materials to Wuhan as quickly as possible. JD.COM was praised by netizens without any surprise.