One dish and one grid, all kinds of dishes and products are the foundation of seasoning enterprises. Haitian is committed to establishing a complete "China flavor" product system. After years of careful construction, we now have six main products, such as soy sauce, oyster sauce, vinegar, sauce, chicken essence and monosodium glutamate, and more than 200 specifications of small condiments, such as sauce and seasoning powder. In view of the fast pace of modern life and the trend of fashionable and personalized consumption, we are constantly compounding and leaping over the development of product flavor, introducing flavor seasonings from overseas into China cooking, and making them an integral part of China's special flavor. With such rich taste choices and various packaging changes, Haitian products have obvious advantages in market coverage, consumer acceptance and brand awareness, and can effectively reach all market segments, serve every meal in people's lives, and are favored by consumers.

In order to strictly monitor and inspect the quality, Haitian has created a "four-step inspection method" from raw material processing to final product production. Step 1: raw material control. Choose high-quality soybeans that are full and plump, and eliminate unqualified soybeans; Step 2: Check the taste. Identify and analyze the fermentation broth to ensure that it is rich in aroma, mellow in taste and natural and fresh; Step 3: Quality control. Inspect according to the strictest soy sauce condiment standards to ensure that soy sauce is hygienic, safe and clean; Step 4: Check the finished product. Use the most advanced testing equipment to strictly control the packaging image, air tightness and internal quality of products to ensure health and safety. "Ask where the canal is so clear, because there is a source of living water." Leading technology not only creates the world-class high quality of Haitian products, but also becomes the source of Haitian flavor industry's quality, scale, brand and marketing advantages.

Haitian took the lead in building the only provincial-level "Brewing Engineering Technology R&D Center" and "Product Testing Center" in the industry, and maintained long-term cooperative relations with the famous British Central Laboratory and other international scientific research institutions and universities, and undertook a number of national, provincial and municipal key scientific research projects, with internationally advanced equipment, talent team and scientific research strength.

Haitian imported a number of advanced detection instruments, such as gas chromatography and gas chromatography-mass spectrometry, which are rare among domestic counterparts. They can strictly implement the quality standards and monitor the possible pesticide residues in various ingredients and raw materials of soy sauce, and become one of the few condiment enterprises in China that can carry out the detection of aflatoxin and pesticide residues by themselves, ensuring the safety, hygiene and high quality of each bottle of products, which is in line with international standards and even exceeds international standards.

Scientific research investment has also promoted the diversified innovation of Haitian products. In Haitian, new products are developed and put into production every month, and new product development has become a long-term project. This is not only the performance of Haitian scientific research team focusing on seasoning, but also the need to adapt to market changes and constantly introduce new ones. With only one category of soy sauce, Haitian has developed more than 50 varieties of soy sauce, soy sauce and specialty products, and all the seasoning products in Haitian have reached more than 200 kinds. Haitian products with diverse tastes and complete varieties have greatly enriched China's food civilization and can meet different consumption needs. Long-term brand building has endowed Haitian with the image of delicious, healthy, honest and first choice, which has made Haitian have a high brand appeal, attracted countless loyal consumers and a large number of powerful dealers, and won the recognition of the competent authorities of the industry. With the cooperation of enterprises, the support of the government and the trust of consumers, the market share and household utilization rate of Haitian soy sauce, oyster sauce and chicken essence have maintained steady and rapid growth. In some key markets, the market share of Haitian products is as high as 95%, creating a marketing miracle.

Where there are people, there must be sea and sky. Haitian's perfect and meticulous marketing network covers the China market in an all-round way, building a green trunk line for Haitian products to reach the consumer terminal directly. In the international market, Haitian started early, and its products are of high quality and low price, which have been exported to more than 100 countries and regions, and gained a fairly good market base.

Facing the future market, relying on strong product research and development and production capacity, Haitian will, as always, work closely with global distributor partners and business units, and face new opportunities and challenges under the new situation to achieve the second take-off and create greater glories! Condiment is a cultural phenomenon with a long history and rich accumulation, and soy sauce is China's "national treasure". The evolution of China's diet for thousands or even tens of thousands of years has its own laws and cultural ideas. The excavation, arrangement and dissemination of this concept will be beneficial to the future development of condiment industry in China.

Haitian has built the first and only "Chinese Culture Exhibition Hall" wholly owned by enterprises in China, trying to show the essence of China's food culture in a panoramic way and reflect the profound historical accumulation of cooking materials, especially seasoning materials. Stepping into the "China Flavor Culture Exhibition Hall", let's explore the brilliant achievements of China's food culture practice for thousands of years!

Historical Records Huang Hui's Context is Fragrant

The birthplace of cooking is Zhoukoudian ape-man site in China, the birthplace of China cooking, with a history of 500,000 years. In the long historical evolution process, with the continuous development and improvement of social productive forces, China cuisine has entered a new stage after another, and remarkable achievements have been made in each stage, which has accumulated profound cultural accumulation and created the brilliance of China cuisine today. Stopped in the historical exhibition area, there is a huge exhibition wall, which gives people a strong impact. The six stages of the development of China's food culture are outlined concisely and clearly by combining words and pictures. From the cooking period without cookware, through the complicated and wonderful evolution of stone cooking period, pottery cooking period, copper cooking period and iron cooking period, until today's alternating period of iron cooking and electric cooking, each period has its core tips, which are pertinent and clear at a glance. Of course, if you want to know more about history, you can also visit the exhibition boards nearby. The time of each period, the characteristics of cooking and diet, the characteristics of seasoning materials and even the fashion of food are all available, which will help you dream back to the Tang Dynasty and relive the history of food seasoning in China for thousands or even tens of thousands of years.

Classic food is concentrated and wonderful.

"Ten miles is different from the wind". Language is like this, customs are like this, and cooking is even more so. China cuisine has a multi-level and three-dimensional flavor system, which is profound and colorful. Among them, the eight major cuisines and "Man-Han Banquet" are the most influential, representative and socially recognized, and they are the wonderful condensation of China's profound food culture. In the "Classic Cuisine" exhibition area, the introduction of "Man-Han Banquet", which occupies the whole wall, fully shows the grand occasion of this dish symbolizing the luxury and exclusive enjoyment of dignitaries since the Qing Dynasty. The spirit of China people who dare to enjoy, eat and know how to eat has to be amazing. Below the "Man-Han Banquet" are demonstration performances of eight major cuisines, including Shandong cuisine, Sichuan cuisine, Guangdong cuisine, Fujian cuisine, Jiangsu cuisine, Zhejiang cuisine, Hunan cuisine and Anhui cuisine. Their cooking skills are different, and the characteristics of their dishes are also different. Moreover, there are many kinds of dishes in each cuisine, and the representative dishes are endless. The designer * * * selected 32 representative dishes. Whenever the joystick selects a dish, the picture of the dish will light up, and the name and characteristics of the dish will be introduced. Its attractive appearance, color and taste make tourists want to eat it.

Modern industry highlights specialty.

China condiment industry has a long history and is in the ascendant. After a long feudal society, it still stayed in the ancient natural fermentation stage for a long time. In the new era, especially since the 20th century, with the progress of science and technology, especially the application of modern biotechnology, and a large number of industrial norms, the development of China condiments has entered a new stage of industrial clusters, with super-large-scale production enterprises and diversified product systems, demonstrating the professional advantages of China condiments worldwide. In the "Industry Overview" exhibition area, the exhibition content occupies a large area facing the entrance of the exhibition hall, which is mainly divided into four themes: "High-tech injects source power", "Standards and norms lead the way of development", "Super-large-scale strengthening of international competitiveness", "diversified products serve the modern society" * * * *, the application of new technologies and leading technologies in China seasoning industry, the standardization process of China seasoning industry, and the scale, present situation and present situation of China seasoning industry.

The blending of Chinese and Western influences the world.

Chinese food is not only popular in China, but also has been influencing and gradually changing western cooking. Like McDonald's and KFC in the United States, Chinese food is also very successful all over the world, and it is China's seasoning products that create this unique delicacy. China's soy sauce, like European wine and cheese, has a pan-flavor property and is produced by microbial fermentation. As a national treasure of China and a condiment in the world, China soy sauce has a bright future. Focusing on the height of cultural exchange between China and the West, in the "World Pavilion" exhibition area, the designer first took us back to the delicious road of China's food culture to the world, with a long history and fragrant fragrance. It began in the Qin and Han Dynasties and has flourished to this day. For hundreds of thousands of years, China flavor, which has gone global, has not only taken root in Japan, Korean Peninsula, Southeast Asia and European and American countries, but also blended with local food culture, affecting the world and enriching itself. Designers have made an organic summary of the development of condiments around the world with exquisite pictures and physical displays, allowing you to travel around the world and appreciate the essence of world cuisine! ◆ On September 1 day, 2008, Haitian Jinbiao Soy Sauce King and umami Soy Sauce King regained the Hong Kong Q-mark product certificate issued by the Federation of Hong Kong Industries.

◆ In May 2008, Pang Kang, Chairman and General Manager of Haitian Company, was elected as the fourth vice president of China Condiment Association.

◆ In June 2007, the national industry standard of oyster sauce products drafted by our company passed the evaluation of experts such as the Health Supervision Center of the Ministry of Health and China Business Federation, and was officially published on July 24th after being submitted to the Ministry of Commerce for approval. This is the second time that our company is responsible for revising the national product industry standard after drafting and formulating the national soy sauce inspection standard.

◆ In June 5438+February 2006, Haitian Company became one of the first 430 enterprises to win the "China Time-honored Brand" at the awarding ceremony of "China Time-honored Brand" held by the Ministry of Commerce, and was awarded the "China Time-honored Brand" plaque and certificate.

◆ In 2065438+05, Haitian Ye Wei ranked the first brand in the 20 15C-BPI China Brand Power Index, among which soy sauce ranked first in China for five consecutive years and vinegar ranked first in China for four consecutive years.