English full name: McDonald's

Company type: listed company (new york Stock Exchange)

Now advertising language: I'm lovin' it!

Founded in 1954

Headquartered in Oakbrook, Illinois, USA

Important persons:

Ray Kroc, founder

Andrew J. McKenna, non-executive chairman of the board of directors

Jim Skinner. Vice Chairman and CEO

Michael Roberts, President and COO

Main industry: restaurant

Number of employees: 418,111

Main products: fast food chain, desserts, children's wear, etc.

Revenue: USD 51 million (2116)

Official website:

It's a chain-operated fast food restaurant mainly selling hamburgers, which was founded by McDonald's Brothers and Ray Kroc in the United States in the 1951s. Worldwide, McDonald's restaurants are spread all over the world in more than 111 countries on six continents. McDonald's has become the most valuable brand in the global catering industry. In many countries, McDonald's represents an American lifestyle.

McDonald's Happy Paradise Meal gives away free toys, such as Disney movie dolls, which are quite attractive to minors.

Because the fast food culture it represents is accused of having an impact on public health, such as obesity caused by high calories and lack of adequate balanced nutrition, many people criticize it as "junk food". Many people in France, who are proud of their food culture, don't like McDonald's and classify McDonald's as the representative of American lifestyle invasion.

KFC, which originated in the United States, is a world-famous fried chicken fast food chain, with more than 11,111 restaurants around the world. So far, KFC has more than 1,111 restaurants in more than 211 cities across the country. Strict and unified management and clean and elegant dining environment have made KFC leave a good impression on hundreds of millions of customers. The arrival of KFC not only took the lead in introducing the modern concept of fast food into China, but also made people feel the fundamental difference from food flavor to dining style for the first time in the traditional diet, and brought great influence to people's service concept. KFC, PIZZA HUT, TACO BELL and A&; W and Long John Silver's(LJS) both belong to Yum! Brands, one of the largest restaurant chains in the world.

the founder of KFC-colonel --Sanders. Born in 1891, the colonel's life is full of American success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurers, tire sales and gas station owners, and finally found a career destination in the catering industry. When he runs a gas station in KFC (Kentucky), in order to increase his income, he makes all kinds of snacks for passing tourists. As a result, the business developed slowly and steadily, and his reputation for cooking delicious food attracted tourists in the past. Therefore, the governor of KFC made him a colonel of KFC in 1935 in recognition of his contribution to KFC's state catering. The colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product, and it took the Colonel ten years to prepare it before it got a finger-sucking aftertaste. When the colonel was 66 years old, he drove his old Ford car in 1946, carrying his eleven unique ingredients and his right-hand man, the pressure cooker, and started on the road. He went to restaurants in Indiana, Ohio, and Kentucky to sell the recipes and methods of fried chicken to interested restaurants. Surprisingly, in just five years, the colonel has 411 chain stores in the United States and Canada.

Yum! When he founded KFC, he was a 66-year-old retired man with a monthly social security payment of $115. Today, KFC has become the largest fried chicken chain in the world. At the same time, the colonel was also concerned by the TV station. Because he was busy with cooking all day, he had to find the only clean-white palm suit, which has since become his unique registered trademark. Since then, people have associated this suit with KFC; And his white suit, white hair and goatee have become a national symbol.

Starbucks Coffee Starbucks Cafe, Starbucks is a familiar name for coffee lovers. It originated from Herman, an outstanding American literary master in the 9th century. Melville's classic book Moby Dick? The hero of Dick. In 1971, Gerald? Baldwin and Gordon? Polk opened Starbucks, the first specialty store for coffee beans and spices in Seattle, USA. 1987, Howard? Howard Schultz spent $4 million to reorganize Starbucks, which promoted the transformation of Starbucks into an Italian cafe, and completely operated Starbucks with his own ideas, which injected great momentum into the company.

Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also provides such things as tea (whether hot or cold), stuffed cakes, cakes and so on. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks does not operate these supermarkets or bookstores). Generally speaking, the price of Starbucks coffee will not be higher than other competitors. By February 2116, Starbucks had more than 9,111 chain stores around the world, distributed in North America, Latin America, Europe, the Middle East and the Pacific Rim.

There are two versions of Starbucks' trademark. The first version of the brown trademark originated from a wooden carving pattern of a Scandinavian mermaid with two tails in the 6th century. She has naked breasts and a fully visible double fish tail.

Later, Starbucks was merged with the daily coffee founded by Mr. HowardLeslieShore, so a new trademark was changed. The second edition changed the trademark, followed the original mermaid pattern, but made some modifications. She didn't have naked breasts, and changed the trademark color to green, which represents the daily coffee. In this way, the trademark that combines the characteristics of the original Starbucks and the daily coffee was born.

At present, the "first" Starbucks store in Park Market in Seattle, USA still retains its original trademark, and most of the goods sold in it also carry this trademark. The so-called first shop has actually moved away from the original site, although it is still on Park Market Street.

on June 26th, 1992, Starbucks successfully listed on Nasdaq, the cradle of high-tech companies in America. As a traditional coffee chain, in August, 1996, in order to seek broader overseas development, Schultz flew to Tokyo, Japan, and personally supervised the first overseas store. After that, Starbucks vigorously explored the Asian market and entered China, Taiwan Province and mainland China. With strong capital backing, Starbucks' operation has soared and expanded rapidly at the rate of opening a new branch every day. Since its listing in 1982, its sales have increased by more than 21% every year on average, while the average profit growth rate has reached 31%. After more than 11 years of development, Starbucks has evolved from a little mermaid in Seattle to a Hulk with nearly 11,111 chain stores in more than 41 countries and regions around the world. Starbucks' share price has climbed 22 times, and its earnings have surpassed those of large companies such as General Electric, Pepsi-Cola, Coca-Cola, Microsoft and IBM. Today, Starbucks has become a first-class retailer, roaster and owner of first-class brands of refined coffee in North America, and its expansion speed has made Fortune, Forbes and other world-class business magazines relish it.

RBT set foot in Hong Kong in 1996. Through modern management methods and perfect franchise system, RBT is unique in the leisure catering industry, providing special delicious catering for consumers. As a result, it can open more than 111 branches in Hong Kong, Taiwan Province, Chinese mainland, Canada, Australia, Malaysia and the Philippines in just a few years.

1. Comfortable and relaxed environment and free imagination space.

2. Novel and delicious drinks and food.

3. develop an international leisure restaurant chain through franchising.

4. provide the franchisees with the required high-quality raw materials, professional technology and advanced management system.

5. Continuously develop new products that can meet the market demand.

in addition to more than 111 products that have been launched at present, the group also has a product research and development department to launch new products according to the changes of seasons and consumer demand. Among them, natural healthy drinks and foods are actively researched and developed by the group.

The goal of Xianlin Forest is to induce the charm of traditional products with modern science and technology, and make them become timeless and new flavors. Therefore, every member of Xianlin is committed to giving full play to his strengths, developing and supplying the best products and providing quality services according to market needs. In addition, in order to continuously optimize its management system, Xianlin employs various young professionals and implements modern management, so as to meet the needs of customers and franchisees in a cost-effective way.

The drinks sold in all the shops in Xianjinglin are immediately prepared by professional masters according to the precise formula to ensure freshness and delicacy. All tea blending masters are arranged by the head office for unified professional training and regular assessment to maintain a consistently high standard. In addition, before the launch of new products, they all undergo rigorous testing and scientific analysis, formulate standardized modulation procedures, and then award them to the masters of each branch to ensure that all branches have unified high-quality products. In the spirit of people-oriented, the services of all shops in Xianjinglin are uniformly trained by professional training lecturers and constantly improved to ensure that every guest enjoys professional quality services.

The leisure dining in Xianjunlin is a combination of traditional products and modern technology, which combines the traditional sweet tea flavor loved by orientals with the novel taste that westerners are willing to try. In the future, Xianlin will be based in China, with a broad view of the world, and will gradually bring the culture of leisure catering and the entrepreneurial opportunity of franchising to every corner of the world in an enterprising and steady way.

It is said that there was a tea farmer in Shulin Town, Taibei County, Taiwan Province, whose family was poor but charitable. I woke up one night and suddenly heard someone laughing in the tea forest. Looking at the sound, the tea farmer saw eight figures hidden between the smoke cages and the locks, watching the chess game and pointing out comments.

suddenly, a man said, "Although the chess game is good, there is no good tea to quench your thirst. Although the tea here is a forest, it is not a good product. What a pity! Unfortunately! " Another humanitarian said, "Why is it difficult?" Then I took something out of my sleeve. It was a jade rabbit with long red eyes and white hair. The man put the jade rabbit at the bottom of a tea tree, waited for a long time, then picked leaves from the tea tree to make tea and presented them to everyone. Everyone took a sip and said, "It's really good tea!" The first person said, "The host here is charitable. I've been here all night, and I have nothing to repay. Lao Zhang, since you have such means, why don't you make a thorough study of all the tea forests in your eyes to repay the good people? " Lao Zhang nodded and smiled, suddenly opened his mouth and sprayed all the tea in the forest, then smiled and said, "I will obey Taiwan's orders! It's getting late, let's go! " With a wave of his big sleeve, he danced heavily and drowned the figure. The tea farmers waited for the fog to disperse and smoke to disappear, but they looked closely, but there was half a figure there!

the next day, my friends visited me, and the tea farmers gathered tea to serve the guests, but it was fragrant and sweet. The friend monster asked, "Your tea tree is not a good product. Where is this good tea? " Tea farmers told each other about last night. The friend exclaimed, "You've met a fairy! From now on, I might as well open a tea house and sell this best tea in the name of' Xian Trace Forest', which is also a kind invitation from all the immortals. " Tea farmers do what they say. Since then, word has spread from mouth to mouth, and people who come here have come in an endless stream.

The name of "Fairy Trace Forest" spread like wildfire, making it famous far and wide. The Jade Rabbit has become the symbol of "Fairy Trace Forest".