DIY handmade business store business plan
Nowadays, people use to the business plan on an increasing number of occasions, the business plan provides the current situation of the enterprise and the direction of future development, but also for the enterprise to provide a good evaluation system of benefits and management monitoring indicators. What are the problems that need to be paid attention to when drawing up a business plan? Here is my DIY handmade business store business plan for you to organize, for your reference and reference, I hope it can help friends in need.
DIY handmade business store business plan Part 1
Chapter 1 Company Overview
Company Introduction: Dreamworks is a collection of traditional Chinese handmade, the introduction of foreign fashion handmade elements of a modern leisure-style handmade workshop, mainly DIY handmade, including their own production of fine gifts, the Handmade pottery, dolls, bouquets, design their own clothes, make their own ideal clothing, draw their own patterns on the clothing they want ...... Our DIY handicraft company can provide customers with the most wanted, the heart of the gift full of feelings. Customers tell us their inner needs, we provide them with raw materials, and from the side to guide customers to complete the heart of the gift, which can not only give each other a beautiful gift, but also give each other a piece of their own feelings, so that the other party feel the gift is light and feel the heavy heart, feel the thick warmth.
Company Mission: Inherit the traditional handicraft culture of the Chinese nation and carry forward, create conditions to eliminate the contradictions and pressures of consumers' real life, harmonize the social environment, increase employment, and increase the happiness index of residents. Fully responsible for the responsibility of the enterprise, to help establish a harmonious society.
The company's purpose: want to do, to minimize the pay the most sincere return. Dare to think and do, to minimize the cost of realizing the dream of the heart.
The company's goal: to meet the consumer's curiosity, create a relaxed and pleasant atmosphere, the pursuit of the company's interests are maximized. With the new leisure industry, strive to occupy a major share of the traditional leisure industry market, and ultimately occupy a certain share of the overall leisure market.
Chapter 2 Technology and Products
Industrial Background
The leisure industry is a product of modern industrial civilization, or more precisely, it is a product of modern society. It began in Europe and the United States, the first appearance of the mid-19th century. In the 20th century, with the rapid development of science and technology, leisure-related industries gradually came into being, and entered a period of rapid development in the 1970s.
Leisure industry refers to the industrial fields which are closely related to people's leisure life, leisure behaviors, and leisure needs (material and spiritual), especially the economic form and industrial system formed by tourism, entertainment, and service industries, which has become an important pillar industry of national economic development. The leisure industry generally involves national parks, museums, sports (sports, facilities, equipment, maintenance, etc.), film and television, transportation, travel agencies, tour guides, souvenirs, catering, community services, and the associated industrial clusters. The leisure industry not only includes the production of material products, but also provides a guarantee for the pursuit of human cultural and spiritual life.
At present, China's leisure industry market of many kinds, mainly bars, discos, KTV, movie theaters, amusement parks, tourist resorts, swimming and fitness, music cafes (including bars), billiards, golf, bowling and other relatively mature market, but also amusement parks (such as shooting, hunting, horseback riding, video games, bungee jumping, karting, hot air ballooning, parachute, archery, darts, etc., haunted houses) CS Battle and other relatively new markets). In terms of the current market response, the majority of consumers are very interested in the new leisure market.
In view of the above, the company's products in the process of entering the market, we will take marketing as the main means to improve the company's visibility, and strive to occupy a major share of the traditional leisure industry market, and strive to occupy a certain share of the overall leisure market. Our company that is the new leisure industry, from a long-term perspective, DIY handmade this type of novel entertainment projects have long-term economic and social benefits.
Main DIY products
Our company provides raw materials and corresponding technical services, so that customers can make their own ideal items. The main DIY services we provide are soft pottery, pottery making, fabric artwork, 3D dolls, paper flowers, resin simulation flowers, human cloning DIY, magic color balls, flower clay painting gallery, handmade candles, handmade soaps, etc. and traditional handicrafts - paper-cutting, in addition to this, the company also provides a special area for remodeling of old things, where the consumer provides the raw materials. In addition, the company also provides a zone for the transformation of old things, where consumers provide raw materials and the company provides professional advice for customers to choose.
Assessment of the Market Outlook for Handicraft Workshops
It's not just the products that make a business, it's also the culture. The success of KFC and McDonald's is due to the fact that they have built a bridge between the market and culture. China is a great country with 5000 years of culture, the traditional culture is profound, enough to constitute a huge foundation of the industry, if these traditions and the market organic connection, that is, the promotion of the motherland's culture, but also where the business opportunities are.
The most important thing about operating arts and crafts is hard work and wisdom. Handicraft workshop work are made by hand, hard work is inevitable, the design of the pattern more need to collective wisdom. In view of the rapid development of the economy, our people's pace of life to speed up the reality of the traditional culture is getting rusty, but also very few do-it-yourself to do their favorite small things, the company is just for the people tired of work to provide a both temperament and exercise the ability to work with their hands, no matter whether it's an adult or a child, are very suitable! The consumer group is wide, the market prospect is good.
Chapter III Market Research and Analysis
Macro-environmental analysis
Population: China is a country with a population of 1.4 billion people, and the population is still growing, and it is expected that in the future it may reach 1.6 billion people, the population of the domestic consumer is very large.
Economic aspects: China's economy is recovering and faster development, the economy is likely to usher in rapid development, the residents of the income continues to increase, the ability to consume more and more day by day, the enjoyment of the rapid increase in spending, the potential consumer population will be immeasurable. Our residents are influenced by western culture and pursue fashion and individuality, which our business caters to.
Political and legal aspects: policy support for the cultural and creative industries spring
The national "Eleventh Five-Year Plan" has been creative cultural industries as an important initiative to adjust the economic structure, from the central to the local introduced a series of policies and measures to encourage the development of creative cultural industries. The Ministry of Culture has explicitly proposed that the cultural industry should realize an average annual growth of 15% within five years. Beijing, Shanghai, Zhejiang, Guangdong, Yunnan, Chongqing, Sichuan, Henan, Shanxi and many other provinces and municipalities put forward the goal of building a large cultural province and a strong cultural province, and in the planning of the cultural industry is proposed to be higher than the growth rate of GDP.
In summary, the market for creativity will never shrink, and the macro environment for our business development is favorable.
Positioning and Analysis of Consumer Groups
Because our company is a "fashionable" and "healthy" line, the target audience is the young people aged 15 to 30, who are mainly interested in the products of the company. 30 years of age of the young public, mainly in school students.
University students (accounting for about 60% of the consumer population)
Psychological analysis: the university is a modern college students entertainment and leisure is becoming increasingly fashionable, show the cultural and psychological needs of the self personality.
Purchase analysis: college students have a certain economic spending power.
Primary and secondary school students (accounting for about 15 percent of the consumer population)
Psychological analysis: this age group of students play, have a strong interest in novelty.
Purchase analysis: DIY handmade is conducive to the development of children's hands-on ability, parents support the purchase.
Commuters (about 20% of the consumer population)
Psychological analysis: curiosity, in order to relax, the need for interpersonal communication.
Purchase analysis: gifts for friends and relatives, memorial collection.
Art school students (about 4% of the consumer population)
Foreign consumers (about 1% of the consumer population)
Summary: Our products and services can largely meet the consumer's curiosity, the pursuit of individuality, and the search for a relaxed and pleasant atmosphere of the psychology.
Estimated market share and sales
"Handicraft Workshop" should be able to open up the market quickly once the business is in operation. Customers are not unfamiliar with this kind of similar handicraft workshop, so there is no difficulty in accepting it. Our company is not only a collection of projects and advantages of different workshops, but also has its own specialties and new projects, which will surely make customers' eyes shine. We expect that the company will be able to take up about three times of the local market share at the beginning of the new launch. Sales should also be relatively optimistic.
Stage analysis of the current life cycle
According to the survey, China's birthday gift market of 185.5 billion yuan, a population of 100,000 people of small counties on the ten million market; there are also 280 billion yuan of couples' gift market; 380 billion yuan of educational products market; 1200 billion yuan of cartoon animation market. 120 billion yuan of cartoon animation market; plus personalized digital, celebratory items, jewelry, flowers, student supplies so the market capacity adds up, that is a countless huge astronomical figures. Our company will be these projects thick and whole So, through the DIY personalized creative concept of entrepreneurship, why worry about no market?
High-speed social and economic development, people's material life has been greatly enriched, spiritual life has also put forward higher requirements, especially in the past two years, handmade DIY as a spring-like development, the market is also doing more and more big. From the point of view of the current development, the market value of DIY workshop is getting bigger and bigger, and the scope of its application field and process development is getting wider and wider. But like our company this comprehensive comprehensive DIY workshop is not much, in the initial stage of development, so it is a great prospect, full of opportunities and challenges.
Future market development trend
With the development of our "dream workshop" and the growth of the customer base, we will start to develop their own franchise, chain stores. On the other hand, there should be a comprehensive DIY workshop similar to our company in the market, and it is essential that they will occupy some of our customers and the market. Our company's goal is within four years, with good management and management, novel and attractive goods to recruit more customers, to do the country's first in this industry.
The development of the national economy, so that people's living standards continue to improve, the material civilization is rising year by year, leading to people more and more important in the spiritual cultivation of sentiment. DIY industry for the modern people to provide a way to reduce stress, relaxation. Secondly, there are more and more kinds of gifts, the general style can not meet people's needs, DIY gifts are novel, unique, rich in heart. Therefore, its development potential is huge.
Chapter 4 Competitive Analysis
Competitive Products and Competitors
Open the Internet and search for handicraft production, you can see thousands of 'web pages and articles and handicraft companies. As you can imagine, the competition in this field is fierce. Products are even more varied, products from traditional to fashion, from mainstream to non-mainstream, from paper-cutting to carving, from painting to weaving. Competitors are countless, so the competition in this field is extremely fierce.
Peer competitors (DIY handmade workshop)
According to the degree of development of the DIY handmade workshop market, the domestic DIY handmade workshop market is mainly divided into three categories:
(1) large cities in developed coastal areas. This market has more mature city people handmade store, and website is closely integrated. Competition is fierce.
(2) Some large and medium-sized cities in central China. Traditional pottery workshops. Competition is relatively small compared to the first.
(3) Small and medium-sized cities without DIY workshops. No competition.
Potential Competitors
Bars, Internet cafes, KTV and other places where consumers are mostly white-collar workers, young men and women, and students, the share of the entire entertainment market is very large.
Competitive advantages and disadvantages
(a) Competitive advantages: our company adopts advanced modern management concepts and traditional production technology, with a group of elite team, handicraft production of folk masters and high-quality service personnel. The handicrafts produced have high standard and quality, and have a strong competitive advantage.
(ii) Competitive disadvantages: business management experience and lack of funds. The company is not well known. Market share is almost zero.
Chapter 5 Marketing
Target Market
Short-term goal: Tianhe District market
Medium-term goal: Guangzhou and Guangdong market
Long-term goal: National market
Brand
Brand
Brand
The company adopted a single brand strategy in the early stage of development, initially designated as "Dreamworks", which is conducive to the establishment of a clear brand image in the customer to enhance the company's corporate and brand image, and realize the value of intangible assets. The establishment of trademark protection network, registered brands and trademarks, including related or similar brands, trademarks, the use of relevant international treaties to protect their own rights and interests; in advance of the registration of the company's domain name on the network, for the development of e-commerce to lay the foundation; publicize the product brand, improve brand awareness.
Products
Company's products: provide DIY production of handicrafts services; sales of small handicrafts; on behalf of the sale of the store consumer's handmade works.
Sales Channels
There are two types of sales channels to be adopted:
Self-built sales network;
1, the company's store site direct sales services.
2, the city jewelry stores.
3, schools. Combine the company's services with the art labor classes in primary and secondary schools, not only to enhance the company's image, but also to cultivate a wide range of student consumer groups.
4, the provincial scenic area crafts trafficking store.
5, network ordering, joining. With the continuous improvement of the company's sales network, will gradually reduce the scope of **** with the business. The establishment of the company's website and customer resource management library, and actively promote the company's own stores, to establish their own marketing network. Because self-built channels are more costly and time-consuming, the company will parallel the use of indirect channels for the sale of products and services.
Use of existing channels:
The company is in the start-up phase, using some shopping malls, restaurants, amusement parks and other venues, to take a packaged business model, profit *** enjoy, risk *** share, and to attract a good relationship with the network, the ability to agent talent, to improve the self-built sales network.
Promotion Strategy
Trial promotions: a large number of complimentary products, taking into account the company's long-term strategy and competitive advantage, the amount of complimentary tentatively set for the first year to try to play the number of people for 1,000, the second year to try to play the number of 2,000, the third year after the number of people trying to play the number of people for 1,700 per year.
Prize promotions: regular prize promotions in university campuses and busy areas, winning can get free consumption coupons. This will increase the popularity of the company.
Membership marketing system: the system implements a points system to develop a number of loyal members, and not only to explore the potential members, and members of the implementation of discount strategies.
Advertising: make full use of print media, broadcast media and online media. Print media, we can also regularly put up posters, in major newspapers and other advertising, distribution of flyers. Broadcast media in the wireless radio and television to do high-density publicity activities. Network media is the establishment of the company's website, and the company's website to publicize; in the city-owned cable television advertising.
Chapter 6 Investment Analysis
Investment Returns and Risks
Our company is a collection of Chinese traditional handmade, the introduction of foreign fashion handmade elements of a modern handmade leisure workshop. Standing at the forefront of fashion and leisure, there is a broad market and good prospects for a higher rate of return on investment, a large opportunity for revenue and less risk. However, there are still certain risks, such as poor advertising efficiency and low visibility of customers, resulting in a decrease in profits or even negative profits.
Overall capital requirements
In order to occupy the Guangdong market as soon as possible, the company intends to absorb the risk of investment of 200,000 yuan, which can be divided into three phases, of which the first phase of investment of 50,000 yuan, the second phase of investment of 50,000 yuan, the third phase of investment of 100,000 million yuan, to ensure that the company's three-step leap forward the successful realization of the development strategy. Realization. Our company is an autonomous enterprise, so we use equity management methods to obtain internal equity capital, while increasing our capital stock, with a very low percentage of long-term debt, or even no long-term debt for quite a long period of time, and without paying cash dividends.
By the company's planning department to develop a savings and loan program, by the accounting staff to review the combination of the selection of banks for the credit capital savings and loans, the relevant collateral first by the company's staff to review the approval and then to determine the feasibility of the bank's proposal in the loan process, the company's accounting staff on a regular basis on the company's solvency data assessment. The accounting department of the company is responsible for the company's financial auditing, and the accounting process adopts the international common line style, and the results of the auditing are reported to the company's planning department for registration and confirmation. For the review of the actual income and expenditure is not attached to the money, the company set up a team of inspectors and accountants to re-verify the verification process and results should be recorded in detail.
Returns and exit strategies for investors
Investors include creditors of our company and the corresponding stock holders, who can obtain profits in the form of debt, but also the company's stock to obtain returns, while investors can also obtain the corresponding technology and management methods, to provide them with similar stores to open the corresponding experience. The investor can also acquire the appropriate skills and management methods to provide them with the experience to open similar stores. If the company is not operating properly, the investor can claim back the initial capital invested while claiming the corresponding interest; can also be liquidated in the company, get the corresponding part of the compensation; the company can also be transferred.
Chapter 7: Financial Analysis
Financial Assumptions
Profit in the first year of the company's existence: $45,000
Estimated time to recoup the capital: 4 years
The current market rate of return: 8%
< p> Growth rate of profit in the next four years: 75%Estimated payback rate: 100%
Investment Estimation
Shop area: 120 square meters
Shop rent: $5,000
Renovation cost: $8,000
Wages payable: $9. 600-12,000RMB
Cost price: 9,000RMB
Working capital: 20,000RMB
Cost estimate (monthly)
Rent: 5,000RMB; Cost of goods: 2,000RMB; Staff wages: 9,600RMB; Miscellaneous expenses: 1,600RMB; Staff wages: 1,600RMB; Staff wages: 1,600RMB; Miscellaneous expenses: 1,600RMB; Miscellaneous expenses: 1,600RMB; Miscellaneous expenses: 1,600RMB; Miscellaneous expenses: 1,600RMB; Miscellaneous expenses: 1,500RMB; Miscellaneous expenses: 1,500RMB The cost of rent is 5,000 yuan; the cost of goods: 2,000 yuan; personnel wages: 9,600 yuan; miscellaneous expenses: 1,000 yuan; subtotal monthly cost of about 17,6000.
Estimation of Profitability (Monthly)
In order to facilitate the calculation of the cost of the product by the cost of the piece, the company's first quarter, because of the company just set up, the company is not well-known, fewer customers, that is, the sales of not more than 1,000 yuan per day. The next three quarters of the first year grow at an average rate of 50%.
Chapter VIII Management System
The company's management philosophy: humane management, so that all people feel the warmth of home
The company's organizational structure: the nature of our company is a limited liability company, the initial organizational structure to take the linear system. The company's ownership and operation rights are separated, the implementation of the general manager is responsible for the system. Under the general manager, there are deputy general manager of marketing, deputy general manager of technology, deputy general manager of finance, deputy general manager of service department, respectively managing the marketing department, technology department, finance department, service department. The deputy general manager of marketing also serves as the head of the marketing group.
General Manager: responsible for the company's day-to-day business affairs, responsible to the Board of Directors, to decide the selection of department managers, coordinate the relationship between departments;
Marketing Manager: responsible for the company's market research, market analysis, to determine the company's marketing strategy and marketing plan. Grasp the market trend, organization and implementation of market monitoring, market evaluation and other work; the company's development is mature after the establishment of market analysis points in the country, for the market around the investigation and analysis.
Technology R&D Manager: Responsible for product research and development, expanding the breadth and depth of the product line. Responsible for the development and promotion of new technologies. Responsible for after-sales technical support for some products.
Finance Manager: responsible for the company's capital raising, use and distribution, such as financial planning and analysis, investment decisions, capital structure determination, dividend distribution, etc.; responsible for day-to-day accounting and tax management, the end of each fiscal year to the general manager to report on the current year's financial situation and planning for the next year's financial work.
Chapter IX Risk Analysis
External Risks and Responses
As a new trend-setter, the DIY industry is in a special position in the major industries, received the crowding out of other industries and the accumulation of competition, and therefore want to continue to allow the industry to survive. Need to continue to popularize the industry, so that everyone has a concept of DIY in their psyche, and through the industry's influence on consumers, prompting the state to provide support and help the industry. Because DIY attracts young people, and the vast majority of young people like emerging affairs, so emerging affairs will also have a certain impact on our products. In the face of this situation, we can only continue to innovate and push the boundaries, even if we grasp the ideas and needs of our target customers, and follow the trend of the trend, in order to be invincible.
DIY industry is our country from South Korea, Japan and other countries introduced, which means that we also have original international competitors, if we can not withstand the international impact, which means that we will lose. Therefore, strengthening our national competitiveness should also be an urgent industry requirement. This requires us to constantly keep up with the latest DIY trends to enhance our competitiveness.
As for the technical aspects, because they are all handmade DIY works, therefore, as long as we continue to utilize innovative thinking, and constantly changing the pattern, in the industry's fierce competition to create a place, then the profit will be inevitable.
Internal Risks and Responses
Funding Issues: A clever woman can't cook without rice. Indeed, capital is the basic element of entrepreneurship, we must develop ideas, multi-channel financing, in addition to bank loans, self-financing, private lending and other traditional ways, we will also make full use of venture capital, venture capital funds and other financing channels. Faced with a shortage of funds, we should do the following four points: (1) reasonable, decentralized investment; (2) construction of a reasonable model of their own cycle to reduce the cost of capital use; (3) enhance internal management, to create a financing platform; (4) clear development strategy, the implementation of strategic investment.
Management issues: position refinement, to achieve responsibility. One point worth emphasizing here is that in front of customers, employees must unconditionally obey the arrangements of superiors, absolutely no internal quarrels in front of customers, once it happens, immediately dismissed.
The problem of public relations: the development of a complete set of mechanisms to deal with public relations crisis, to do not panic in the face of danger.
Personnel issues: dress uniformly, service standards are the same. Before taking up the job must receive unified training, those who do not meet the standard resolutely can not be on the job.
Contract: In accordance with the relevant provisions of the Labor Law, "three gold" to pay all. Develop a complete set of rewards and punishments system, to achieve a clear distinction between rewards and punishments.
Chapter X Venture Capital Exit
Exit Mode
1. Reorganization of the sellout company
Potential investors should be industry investors, including major suppliers and accessories suppliers, and in the process of ongoing operations with the investor's product complementary, dividends as an investment. Product complementarity and dividend distribution as the main benefits received by the investor.
The potential investors should be mainly industrial investors, including major suppliers and accessory suppliers, and the main benefit to the investor is the complementarity of the products with the investor in the process of continuous operation and dividend distribution.
2. Residual profit sharing
The company is expected to realize substantial profits from the second year, and profit distribution will be made according to the difference in profits each year, with an average distribution ratio of 3.4%, and dividends will be distributed for five years.
DIY handmade business store business plan Part 2
First, the business profile
The main business scope: "XXX" is a specialized agency to provide DIY handmade activities, the project has a handmade soft ceramics, a variety of handmade clay, handmade non-woven fabric, handmade Ribbon flowers and bows, handmade beads and many other DIY products. "XXX provides the necessary raw materials, tools, professional professors and guidance, as well as a cozy experience environment. We also undertake a variety of commercial activities, such as real estate activities, early childhood education, kindergarten training in various types of handmade. The company's brand promotion, old customer feedback and other work.
In the pursuit of individuality, show their own times, DIY is a place to realize their own ideals, and three or five friends to XXXDIY to enjoy the leisure time together, and can produce their own unique works, permanent preservation, and together to remember that sweet moment!
Second, the business plan author's personal situation
Previous relevant experience (including time):
November 2000 to 20XX May Shanghai Mrs. Le Food Co. Ltd. I have been engaged in marketing for many years, I have rich experience in market development, market management, market promotion, team management, etc. And I have a high sensitivity to the market. I have rich experience in market development, market management, market promotion, team management, etc. And for the market has a high sensitivity, for the DIY industry attention to research for a long time, and in the handicraft has certain skills.
Third, the market assessment
Description of the target customers:
1, parent-child category: people now live a fast-paced life, and the children in the time together is too little time ah, in the XXX and the children with DIY soft ceramic clay beads and other handcrafts, **** with the hands of the production and can be saved permanently, together to record the child's growth, the child's life, the child's life and the children's life. Can be saved permanently, together with the record of the child's growth. Let the child in the hands of the same time exercise the brain, regulate thinking, stimulate creativity and imagination, is the basis for children to learn art, learn to color collocation, and a teacher's professional guidance.
2, couples, college students: couples have now passed the era of the park, always watching movies, karaoke, dinner is no fun, what else can be done? Come to XXX, together with the DIY together to do belong to two people *** with the product, enjoy *** with the good time. The college students are two or three friends *** together to DIY experience the fun of operating together, happy time spent together.
3. Women and the elderly.
Market capacity or the enterprise's expected market share:
1, the market capacity of the customer base: in the vicinity of the store there are three high schools, four kindergartens, two early childhood education centers, a university, for the parent-child class customers have a good source of customers. And my studio is located in the district, the volume of this neighborhood for 100,000 people, near the Wanxin Village and other large residential areas, effectively guaranteeing the source of customers.
2, consumer prices: per capita consumption of 20-30 yuan / 3 hours, the price is moderate, suitable for all types of consumer groups, and vip stored-value card, the price is more favorable, suitable for multiple consumption, the formation of the customer base, the old customers can drive new customers.
3, professional: customers at home can not get professional guidance, but in XXX can get the teacher's professional guidance, make any product you want to do, to realize their own ideals, but also with the picture processing.
4, DIY industry in Tianjin is not developed, consumers do not understand the product, there are only a few practitioners, and through the investigation and understanding, and is not professional, just to provide materials for customers to operate on their own, the business area is small, and can not provide professional guidance, and in the big shopping malls there is a specialized national institutions in the sale of the product, the price is high, in the process of promoting the vast majority of restricted The introduction of the consumer.
5, parent-child product activities are now less, couples and college students are looking for a better place to spend money, and I XXXDIY handmade studio is to cater to the needs of the majority of consumers, the pursuit of individuality, do-it-yourself, **** degree of good times, good memories, the work can be permanently saved.
6, I can with early childhood institutions, kindergartens, advertising companies, real estate companies and other types of need to cooperate with the unit to cooperate, to provide on-site teaching, commercial activities, warm-up activities, to provide from market planning, implementation of the operation, the activities of the assessment of a series of marketing work.
To sum up, the prospect of XXX is very favorable, the market capacity is very huge, in two years should reach 50% of the market share.
The main advantages of the competitors:
1, the location of the city center, more convenient, the business site is larger
2, opened earlier, accumulating a certain number of old customers
The main disadvantages of the competitors:
1, not Professional, no teacher guidance
2, product prices are high
3, product quality is poor
4, service is not thoughtful
The main advantages of this business relative to competitors:
1, the price is moderate, the consumption of grade is relatively separate
2, product quality has a Guarantee, factory direct supply
3, business location is convenient to find
4, a professional teacher to guide, you can learn a lot of DIY knowledge
5, complete accessories, complete learning materials, albums and books are abundant
The main disadvantages of this enterprise relative to competitors:
1 (1) Details of the location:
(2) Main reasons for choosing this location: convenient transportation, cheap rent, concentrated customer base
(3) Sales method (choose one and tick it):
The products or services will be sold or supplied to:
□ final consumers □ retailers □ wholesalers
(4) Reasons for choosing this sales method: directly face the Consumers, have the most intuitive problem feedback, make adjustments at any time, suitable for the needs of consumers.
4. Promotion
V. Organizational structure of the enterprise
Name of the enterprise: XXXDIY Handicraft Studio Employees of the enterprise (please attach the enterprise organization chart and the employee's job description):
Position Monthly salary
Owner or manager 3000 yuan/month
Employees 2000 RMB/month
Business licenses and permits to be obtained by the business:
Type Estimated cost
Individual business $500
Legal liabilities of the business (insurance, employee's salary, taxes):
Type Estimated cost
Taxes $300/month
Insurance $1500/month
VI. Fixed Assets
1. Tools and Equipment Based on the projected sales volume and assuming 100% production capacity, the business needs to purchase the following equipment:
2. Office Furniture and Equipment
3. Summary of Fixed Assets and Depreciation
VII, Working capital (monthly)
1. Raw materials and packaging
2. Other operating expenses (excluding depreciation and loan interest)
;