I have encountered a lot of takeaway stores, new stores opened in the early stage, through a large number of marketing activities and discounts to generate a large number of orders, but with the later activities less and less, when you want to get a certain amount of profit on the takeaway, you will suddenly find that the takeaway is surprisingly no orders. This somehow forms a vicious circle, the key is that you have no good way to solve.

Therefore, when doing takeaway operations, we must first sort out the takeaway cost budget, understand the purpose of marketing activities, the importance of product stability and iteration, and realize the importance of fine-tuning operations should be clear on the following points.

1, the cost of profit

Whether it is the mode of dine-in + takeaway, or pure takeaway mode, the operation of takeaway stores, we must be clear about their own costs, the store's operating mode of different corresponding costs are different, but a variety of costs must be clear, including rent, utilities, platform commission, the cost of ingredients.

Only on this basis can we set a good price, leaving room for marketing activities. This is a result of their own data and competitors' data can be analyzed, if there is a professional operations team must be twice the result with half the effort.

2, store data

online, the platform of several important data, including exposure, store conversion rate, order conversion rate, price, repurchase rate to pay attention to timely, the platform is also based on the amount of these to determine whether a store is high quality, high quality stores will have the platform of the priority of the rewards, a takeaway want to operate for a long time, it must be a constant pull of the new customers, retention Old customers, this information must be kept in high regard.

3, user thinking

Constant simulation of the order, looking for the store's new customers and old customers to collect the user's use of the effect, only to understand the needs of the real customers, in order to truly understand the user, a takeaway store to attract new customers, to retain the old customers by no means rely on the owner of their own subjective self-confidence, to understand the user, in order to win the customer

4, pay attention to the product

Food and drink

The first to solve the problem of food must be eaten. First of all, to solve the problem of certain food, the product is the most important, a flavor of the price war, easy to go off the peak of the sword, the core of the food and beverage is the product, product stability and safety is an important factor in retaining customers.

5, pay attention to the brand

After an epidemic, the security requirements will certainly be higher and higher, the brand of the user a plus, do catering must be brand awareness, to build their own brand, in order to break through the barriers to competition.

6, keep innovation

The market is ever-changing, keep the brand's ability to innovate, keep the product fresh, is a sign of the vitality of the life of a brand, but also in the thinking of the user to meet the user's freshness. At the same time marketing methods and channels should also be constantly innovative, a variety of new ways to play live jitterbug is also a kind of innovation.

7, pay attention to details

A product to the hands of the user, which all the process must pay attention to, from the production process, packaging process, packaging refinement, whether there is a surprise, takeaway delivery time, to the hands of the user hands of the state of the operation is required to consider.