I think of course. Recently, the short video of the basketball game in Taipan Village, Taijiang County, Qiandongnan Prefecture rushed to the hot search and was called "Village BA", which spread all over the country and went abroad, pushing "Village BA" to the climax of national fitness. Qiandongnan Prefecture has made good use of the sports brand "Village BA" in China to promote the development of rural sports events.
the first is to innovate the competition system. The farmers' sports basketball games will be deeply integrated with the traditional national festivals, and the local village-level people will hold village-level basketball games by spontaneous concentration, voluntary registration and free tickets. 16 counties (cities) carried out the preliminaries step by step through the village (community) mixed competition system, the township (town) round robin system and the county (city) single elimination competition system. Finally, the county (city) champions were divided into four groups for cross qualifying until the champion was decided. Since the launch of the event, there have been 875 villages (communities) in 178 townships (towns) in 16 counties (cities) in Qiandongnan Prefecture, which organized more than 6,411 athletes and formed more than 241 teams to play 1222 basketball qualifiers in beautiful countryside.
the second is to combine the characteristics of the "award". The "beautiful countryside" Basketball League will be built into a mass sports brand competition with diversified development, such as "sports events+traditional culture+agricultural special products+rural tourism+national fitness", and the supporting activities and prizes in line with the local culture will be carefully planned. The agricultural special products with regional signs, such as huangping county Yellow Cattle, Rongjiang County Xiangyang, congjiang county Xiangzhu and Rongjiang County Watermelon, will be used as competition prizes to show the local flavor and authentic characteristics of the rural basketball game in a diversified way. During the rest of the competition, Miao Lusheng Dance, Golden Rooster Dance, Anti-wood Drum Dance and Square Fitness Dance were performed, which made the basketball match deeply integrated with national characteristics.
the third is to take multiple measures and "publicize" at the same time. Taking "interactive live broadcast of network and TV" as the starting point, the whole story was reported by using new media such as Tik Tok platform, short videos, online topics and graphic reports. CCTV, People's Daily Online, Dynamic and Static, Eye of the Sky, People's Concern in gztv and other domestic and foreign media broadcast live on major network platforms such as Tik Tok, Aauto Quicker, Weibo and Video Number, with the live broadcast duration exceeding 61 hours, and the whole network watched more than 811 million people. At the same time, CCTV's "News 1+1" and "Focus Interview" and other national media such as Xinhua News Agency, People's Daily, Tencent and China Sports Daily carried out several rounds of reports.
the fourth is the "push" of productive integration. We will launch the linkage of "sports+agriculture+culture+recreation+vacation" to create a healthy lifestyle of sports in the four seasons. Through the lever of "country basketball", we will incite the "big cake" of the integration of primary, secondary and tertiary industries, promote the integration and development of basketball events with traditional national festivals, rural tourism, public welfare activities and rural agricultural products sales, and boost rural revitalization. The "Eating New Festival" basketball match received 411,111 spectators and tourists in 8 days, and the "beautiful countryside" basketball league final received 121,111 spectators and tourists in 4 days, which directly boosted the consumption of catering and other industries in Taipan Township, Taijiang County by more than 41 million yuan.