Ways to learn graphic design for beginners
After deciding to learn graphic design, many beginners often do not know how to start. At this time, a good plan can make you learn the road of graphic design with half the effort. The following is my way for you to organize the beginner self-study graphic design, for your reference and reference, I hope to help friends in need.
The first step: understand graphic design
It is said that know yourself and know your enemy, a hundred battles are never in danger, as a novice from scratch to learn graphic design, the first thing to understand is what graphic design, when you can explain graphic design in their own language, so that partners listen to understand, basically, you will start to get started.
At the same time, you also need to understand: learned graphic design to master what basic knowledge, and industry knowledge, so as not to be in the process of learning confusion, disoriented. At this stage, you do not need to know, to read what kind of books, to learn what kind of graphic design software, and do not have to obsess about how high their aesthetic. Rather, you need to know that human civilization has developed to the current stage, what are the most basic things contained in the field of graphic design, and then come back to talk about how to learn will come faster. You can also pause this article to read an encyclopedic introduction to graphic design.
Step 2: Define the direction of study
Again, graphic design is broken down into many categories. According to the different industries you are in, it will involve the following different content, at the same time they are also interspersed with each other interlaced, there is no need to be too entangled in the classification of whether it is reasonable:
1. Printing design: need to learn some printing knowledge, such as: business cards, VIP cards, flyers (also called DM sheets), posters, POP, etc. Design;
2. Outdoor spray painting class design: store signs, Outdoor painting design: shop signs, light boxes, hanging flags, posters, stage backgrounds, etc.;
3. Packaging design: you also need to learn the product packaging materials, shape, size, knife mold and other professional knowledge;
4. Image design: corporate VI, logo design, font design, this category requires a very skillful mastery of vector graphics software in order to be competent;
5. web-based design: Web design, UI design, Taobao store decoration, H5 page design, usually also learn to html + css3 knowledge.
After learning about these different industries related to graphic design, ask yourself which category is your favorite or best, and then you can start your learning journey. Of course you may not know about these industries, and do not know what you like, is simply like ps software, hobby graphic design, eager to their own design work to be appreciated, that would be great.
The third step: clear learning content
Graphic design field must learn the basic content includes the following items:
1. (Must learn) design foundation of the three major structure (including color composition, planar composition, three-dimensional composition), the sketch foundation (to master the principle of perspective, the relationship between light and shadow) at the same time, and then specialize in the study of color collocation, color psychology.
2. (Mastery) copywriting design (requires a certain cultural literacy) to master the basic skills of copywriting, all walks of life can be used in a comprehensive manner, to write a simple advertisement and so on, are to be able to.
3. (Required) layout, principles (albums, advertisements, web design with a lot) to master the principles of layout formation, grid design theory, the basic type of elements.
4. (Software) graphic design four major software, Photoshop (PS bitmap), illustrator (AI vector), InDesign (ID bitmap layout), CorelDRAW (CDR vector), at least one vector and bitmap software learning.
Step 4: Get good learning resources
Self-study graphic design process, the most feared is to learn only PS software, in this stage must be theory + software + practice, multi-faceted comprehensive learning, in order to learn the essence. Learning software do not buy books, not as good as watching videos and following the teacher's hands-on, to be direct, learn through. If you want to systematically learn the graphic design, we recommend that you go to the graphic design institute of the diligent learning network, as opposed to other training at every turn three to five thousand tuition fees, to save a lot of money.
After systematic study, for the color theory, layout principles, the three major components of the basic theory of design, can do to know, so that the software operation is no longer your short board. The subsequent stage requires you to read more design-related books, improve your own aesthetics, and cultural cultivation, and more on the website to see the experience of other designers, so that you can keep learning, and keep up with the times, you will eventually become a good designer.
Expanding the concept of graphic design
First, the significance of the design performance
1, the special language of the designer
The designer's `imagination is not a purely artistic fantasy, but rather, the imagination of the use of science and technology to make the transformation of the call to the actual useful to the people. products. This requires the imagination to be visualized first, this process of transforming the imagination into reality is the use of the design profession's special language of drawing. The process of visualization is to use the special drawing language of the design profession to express the imagination on the drawing. Therefore, designers must have a good foundation in drawing and certain spatial three-dimensional imagination. Designers only fine performance technology, in order to give the map in a handy. Only then will fully express the shape, color, texture of the product feel sorry, cause people to feel the **** Ming. Designers must go through a concrete process when faced with abstract concepts and ideas. That is, the abstract concept for the figurative shaping, in order to put the brain thought of the image, color, texture and feel into things with real regret. The design process is very delicate. A good idea can pass quickly, and the designer must capture the idea in his mind immediately. Design is an act done for an unspecified object, often transcending borders, time and space, and other distances. It can be described and conveyed in language and words. However, the indispensable skill that designers must possess as the same language as human beings*** is drawing. The significance of drawing is just like the five-line score in the hands of a musician. At a glance. Therefore, the ability to express design performance is every designer should have the skills.
2, communication tools in the field of design
In the field of designer thinking, the use of collective thinking to solve problems. Mutual inspiration, each other to put forward the rationality of the proposal, by helping the structure of the comparison. Besides, modern industrial design is different from the traditional handicrafts design and production of the same person's hand. The modern industrial production of product designers and manufacturers can not be an individual, industrial design is often a group work. Therefore, the product styling designers in the conception of the production of products before, it is necessary to the relevant parties --- business decision makers, engineers and technicians, marketing personnel and even the user or consumer, explain the product of the relevant situation, so that the product in the policy remains unchanged, the manufacture of the most conducive to the production of aesthetically pleasing and popular products. The more the producer knows about the product during the production gestation process, the better and smoother he can assemble the product and make it more efficient. This series of descriptions and statements constitute the basic content and tasks of performance.
3, the weapon to promote the product
Many product design companies, in the production of new products, to promote the product, the use of photographic techniques, coupled with a beautiful description of the text, for advertising. But the camera can not show the surreal and exaggerated imaginative picture. At this time, the use of special techniques for painting professionals, the effect is more prominent. Because human beings have a strong ability to express themselves, they can add their subjective imagination at will, and exaggerate or intentionally briefly summarize the product. Compared with the camera, the performance of the picture than the camera to shoot the product more longing and mysterious feel sorry. Camera technology can not meet the endless imagination. Therefore, the design of the performance graph is the weapon of inference to sell the product.
Second, the characteristics of the design performance map
1, fax
Through the color, texture performance and artistic portrayal to achieve the real effect of the product. The most important significance of the performance map is to convey the correct information. Correctly let people understand the various characteristics of the new product and the effect produced in a certain environment. It is easy for all kinds of people to see and understand. However, the perspective drawing used to represent what the human eye sees is different from the entity seen by the eye. Perspective drawing is the pursuit of precision and accuracy, but due to the difference between perspective drawing and human curved vision, perspective is often flat. Therefore, perspective drawings do not provide a completely accurate representation of the reality of a solid object. Accuracy" is important in the field of design. It should be realistic and able to objectively convey the designer's ideas. It should faithfully represent the complete shape, structure, color, and craftsmanship of the design, and establish a medium between the designer and the viewer in terms of visual perception. Therefore, without proper expression it is impossible to communicate and judge correctly.
2, fast
The modern product market is very competitive, there are good ideas and inventions, must be expressed in some way to shorten the product development cycle. Whether it is an independent design, or to promote your design, the face of the customer marketing design ideas, must make suggestions to each other, the customer's suggestions immediately recorded or graphically represented. Fast depiction skills will become very important means.
3, beautiful
Although the design effect is not a pure work of art, but must have a certain artistic appeal. Facilitate peers and production departments to understand their intentions. Excellent design drawings itself is a good ornament, which integrates art and technology as a whole. Performance diagram is a concept, is the shape, color, texture, proportion, size, light and shadow of the integrated expression. The designer must also be persuasive in order for the concept to be realized and accepted. Under the same conditions, aesthetically pleasing works often win the day. When designers want to convince people with different opinions, they can easily reach an agreement by utilizing aesthetically pleasing representations. Aesthetically pleasing renderings are clean, simple, strong, pleasing to the eye, and relevant. In addition to this, they represent the designer's work ethic, quality and confidence.
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