1. Emphasizing loss and combining persuasion

This strategy is suitable for some new catering brands to expand their markets. When your catering brand has not entered this market, customers' consumption behavior is inertia.

to turn customers' attention, you need your advertisement to stimulate customers' pain points and grasp people's more sensitive mentality to losses.

From a psychological point of view, under the same circumstances, loss is often more sensitive than gain, and people's sense of pain caused by loss is much higher than the sense of happiness gained by gain.

Therefore, grasping people's sensitivity to loss, emphasizing loss in advertising copy, and persuasion and temptation can better attract people's attention, so as to make customers realize that choosing your restaurant may be better, thus improving the rate of customers entering the store.

2. Make enemies by contrast, and stimulate customers' psychology

Based on the competitive environment, first find a strong opponent, then confront him, take advantage of his own strengths, attack his weaknesses, and make full use of his strength.

In catering advertising copy, we can appropriately use contrast to amplify the value of products, so as to make customers' psychological expectations contrast, so as to meet the potential psychological needs of customers in specific scenes and attract people to find out.

3, directly explain their own characteristics

Based on their own advantages, refine the consumer's buying point, and then directly tell the reason for this purchase.

This strategy is basically the most used method in the catering industry. It is to clarify your core value or differentiated value, and directly drink whatever you sell.

4. Create a user image and use accurate description words

What kind of content can attract you in the complicated information? Of course, it is the information that we are most concerned about and most similar to us!

By analyzing the target user groups, we can create a typical user image, give people a feeling of "this is me", and thus get people's buzz quickly.

To create a user's image, we can start from different aspects, such as location, interest, purpose, character attributes, ideals, living conditions, etc., and give users a tailor-made experience.

5. Use typical figures to stimulate public opinion and recognition

In addition to shaping users' images, we can also use well-known figures or representatives of typical groups to gain customers' recognition and recognition, so as to promote user transformation.

The fatal figures or typical representatives here can be our product spokespersons, industry leaders, local famous news figures, etc.

after finding a well-known person or representative who can be used, you need to create a certain mystery about the product or service, arouse people's curiosity about information, and get clicks.

Extended materials

Advertising has its special significance when it exists. It can convey flat information, brand and image to attract consumption. Specifically, it mainly includes the following aspects:

1. Accurately expressing advertising information

Advertising design is a highly practical subject with a clear purpose, and accurately conveying advertising information is the primary task of advertising design. In modern commercial society, most information about goods and services is transmitted through advertisements. Print advertisements accurately express information through words, colors and graphics, while two-dimensional advertisements express information through sound and dynamic effects. Only in these ways can goods and services be accepted and recognized by consumers.

Due to the differences in educational level, personal experience, education level and understanding ability, consumers will feel and react differently to information, so it needs to be carefully grasped in design.

2. Establish a brand image

The image and brand of the enterprise determine the position of the enterprise and products in the minds of consumers, which is usually maintained and shaped by the strength of the enterprise and the advertising strategy. In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

3. Guiding consumption

Generally, print advertisements can directly reach consumers, and the information is detailed and specific, so shopping guides, real estate advertisements and commodity information can guide consumers to buy products. Two-dimensional advertising can promote consumers' consumption through the influence of dynamic effects.

4. Satisfy consumers

A colorful and vivid advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, immerse consumers in the pleasure given by the image of goods and services, and make them consciously accept the guidance of advertising.

Therefore, the aesthetic re-creation of material culture and lifestyle in advertising design can beautify the picture by exaggeration, association, symbol, metaphor, humor, etc., so that it can meet the aesthetic needs of human beauty, and can effectively guide consumers' aesthetic taste and consumption concept in material culture and lifestyle.