Abstract: Economy hotel refers to a kind of hotel that keeps low prices, takes room products as the soul, and eliminates other non-essential services, thus greatly reducing costs. Economy hotels only provide safe and hygienic room service for consumers, so that customers can enjoy their sleep with less money and fill the huge market space between high-star hotels being too expensive and low-star hotels and social guest houses being low in price, but hygiene and service are not guaranteed. 1. What do you mean by budget hotel?

Economy hotel, also known as limited service hotel, is characterized by its low price and its service mode is "B&; B "(accommodation+breakfast). The United States, which first appeared in the 1950s, is now a quite mature hotel form in Europe and America.

Academic circles have not yet formed a recognized definition of economy hotel. In foreign countries, the classification of budget hotels is mainly based on price. For example, a budget hotel refers to a hotel that does not provide a full set of services, and its room price remains below $33 during the period of 199 1- 1993. According to the characteristics of budget hotels and the actual situation in China, the definition of budget hotels can be summarized as: "A modern hotel format with mass tourists and small and medium-sized business people as the main service targets, guest rooms as the only or core product, low price (generally below RMB in 300 yuan), standardized service, comfortable environment, superior hardware and high cost performance."

Second, the characteristics of budget hotels

1, product limitation

Economy hotels closely follow the hotel's core value-accommodation, take room products as the soul, and remove other unnecessary services, thus greatly reducing costs. Generally speaking, budget hotels only provide room and breakfast (bed&; Breakfast), some limited service hotels also provide simple catering, fitness and conference facilities.

2. Quality of products and services

Different from ordinary social hotels, budget hotels attach great importance to the comfort of guest room facilities and the standardization of service, highlighting the characteristics of cleanliness, hygiene, comfort and convenience.

3. The price is moderate

Compared with the price of high-end hotels, the price of budget hotels is generally below RMB in 300 yuan, and some youth hostels and motels even cost tens to 100 yuan.

4. Clear market positioning

The target markets of budget hotels are ordinary business people, working class, ordinary self-funded tourists and students. High-end hotels are often targeted at high-end business guests, high-income groups and mass tourists.

5. Chain operation mode

Economy hotels generally adopt chain operation mode, through which scale benefits can be realized and brand value can be improved. This is also an obvious feature that distinguishes budget hotels from other star-rated hotels and social hotels.