As a foodie and a catering operator, I have recently studied the field of breakfast. It is necessary to make take-out for breakfast. As for the US group or the hungry group, it is only a take-out channel. Let me help you analyze it and hope it can help you.

1. Current situation of breakfast market.

When it comes to catering, few people pay special attention to breakfast. In fact, the proportion of breakfast in a trillion-dollar catering cake cannot be underestimated.

as we all know, breakfast is generally not valued because of its low unit price, low efficiency and extremely hard work.

On the contrary, there are many advantages of breakfast, with the highest turnover rate, starting from 5: 11 to 6: 11 in the morning, and it is not a problem to turn tables seven or eight times. Breakfast meals are extremely profitable, generally based on pasta and drinks, such as fried dough sticks and steamed buns, with a gross profit of 81%; The most important point is that the demand for breakfast is just needed, and the customer repurchase rate is the highest.

2. The rigid demand for breakfast takeout.

With the popularity of major takeaway websites, ordering takeaway has become a habit. For breakfast takeaway, the platform is now paying more and more attention. The weekly repurchase rate of breakfast takeout has reached more than 81%, which is unparalleled in the form of catering.

what should I do if I am too lazy to get up early and want to eat breakfast? You can only choose takeaway.

3. Making breakfast products.

According to the data analysis of many stores, breakfast shops must have three pieces: soybean milk, fried dough sticks and tofu brain. In addition, steamed stuffed bun, wonton, oil cake and so on are also essential products.

breakfast take-out products should not be too many, just add several categories on the breakfast stand, three or four kinds of dry goods and two or three kinds of thin ones, but just change a drink every week or at a fixed time. For example, in summer, it is also a good choice to remove soybean milk and replace it with tremella soup.

4. what is the focus of breakfast takeaway?

first, product insulation

second, fast delivery

third, humanized service details

fourth, customer evaluation management

fifth, reasonable price

5. Breakfast takeout is easier to form a brand!

Through the above analysis of breakfast take-out, it is easier for breakfast take-out to form a position in customers' minds. Imagine eating breakfast for three months, and your customers' habits have been re-cultivated. Different from lunch take-out, it is impossible to eat Kung Pao chicken every day for lunch, but you won't get tired of eating steamed stuffed bun fried dough sticks and soybean milk for one year for breakfast. In this process, you have established your brand imperceptibly, and your Logo, slogan, ui and so on will soon be left in the minds of customers.

Meituan, if you are hungry, is a platform for ordering food, and you can choose according to the preferences of local people. However, personally, I think that the unit price of breakfast guests is low and the meal time is short. It is not good to strengthen the variety and quality control of breakfast, make good meals and pack your own services.

It's not good to mention too much, depending on the proportion of breakfast. It's best to control the ratio of in-house food to take-out food at 71: 31, and the ratio of take-out food should not be too high, otherwise you will work for take-out.

Both platforms can be used.

It is recommended to make two first, and then wait for the people from Meituan to come to you.

At this time, Meituan's website will let you turn off if you are hungry, and then give you some exposure.