Case 1: Seize the opportunity, you will be red

-"red network rice" full planning record

Following the 2005 spring sugar wine fair "Feier", "steamed buns" flew to the sky," Ye Maozhong marketing planning agency planned "red network rice". "After the "bun" flew to the sky, Ye Maozhong marketing planning agency planning the "red network rice", in Jinan fall sugar wine fair, once again "red all over the world! "

Case Study

Case 2: "Feier" steamed buns fly skyward

As a casual food star, "Feier" steamed buns debut will get a full house!

The Chengdu Sugar and Wine Fair in March 2005 seemed to be a stage specially prepared for "Feier". At the meeting, "Feier fragrant steamed bun piece" soared to the sky, investment site is very hot. As of March 23, "Feier fragrant steamed buns" investment order amount has rapidly soared from tens of millions to 150 million, during the sugar wine fair, dealers prepayment to more than 10 million yuan, creating a miracle this year's sugar wine fair. 3/22 morning, Feier fragrant steamed buns of investment will be hosted by Jiang Kun, Ye Maozhong to the scene of the "Feier". The market prospect of "Feier Xiangbao" was analyzed and lectured by Jiang Kun, and the image spokesman Fan Bingbing took part in the interaction, which attracted nearly 2,000 dealers to the meeting...

Case 3: Good friends, never oxidize!

"Yanjing Beer Western Guangdong Strategy"

Guangdong, as one of the most affluent regions in China, the production of beer accounts for only 6.l% of the country's total, but the profit accounts for a quarter of the total profit of the national beer industry, ranking first in the country. Undoubtedly all the strength of the beer brand must compete! So, there is even a saying in the beer industry that the one who gets South China, gets the beer world!

Case 4: "real kung fu" is how to practice

-"real kung fu" global Chinese restaurant chain full planning documentary

The market tells us the facts, but can not be replaced! We think. In China's fast food industry, although our ears are often filled with the words "McDonald's and KFC two fast food giants" and so on, but the Chinese fast food even occupied more than four times the market share of Western fast food. What is even more incredible is that there is no real "leader" in this "cauldron". The entire category market growth is in the start-up period, brand concentration is very low, which means that there are huge opportunities in the Chinese fast food market. The dominant position of the Chinese fast food category inevitably dictates that if you become the leader of Chinese fast food, you can also become the dominant player in China's fast food industry.

Case 5: Men should be tougher on themselves

-Seven brand men's clothing planning documentary

Since the 80s, the history of consumer growth, is the history of China's men's clothing step by step development. At the communication level, the clothing from selling "warmth, cold" to selling "decoration", and finally to selling "taste and culture", everywhere reflecting the superiority of the brand; and at the same time, at the level of other competition At the same time, in other competitive levels, price wars, channel wars, promotional wars, the competitive environment is becoming more and more white-hot, how can enterprises break through? How to establish the competitiveness of sustainable development? Are clothing companies want to be bigger and stronger key points.

Case 6: Big Red Eagle - Eagle of Victory

-- Big Red Eagle Tobacco branding project

From a bunch of words, imagery to discover a concept that best suits the brand, is a complex and painful process. There are too many temptations, too many distractions, too many choices, too many trade-offs, too many deep or shallow, near or far tests, and risks that have to be taken - creativity itself is about experimentation, about taking brave risks. Trying to be safe is only ever following the rules forever drowning in the gravel of time.

Case 7: Ying Park - how long do you want to lose your hair

Ying Park Anti-Hair Loss Shampoo is actually a product for middle-aged people, because more "hair loss" happens to middle-aged people. But when it comes to promotion and communication, we are targeting young people who are fashionable and avant-garde. It seems to be a different approach, but there's a reason for that.

Case 8: Quiet Bean--Don't Eat Quietly

Whether an advertisement is good or not, it can be measured by the "three ones": a moving advertisement, a concise and powerful plane, and a spot-on TVC (Television and Video Advertisement). Because the consumer can only get to these, the other do a good job, consumers can not see.

Case 9: Mengniu ice cream with the change - as you like, want to change

Love of the new is obviously one of the most significant features of the children, especially children about ten years old, the frenzy of the animation fully reveals their love of fantasy of the child's heart. There are even many children like to imitate the famous anime characters, Harry Potter's hat and broom popularity is a kind of evidence.