KFC is an American chain restaurant brand. After entering the China market, it established the China KFC Corporation, which is responsible for the operation management and promotion in the domestic market. Since 1991, chain stores have been used to expand the market, and now there are many chain stores all over the country, and their influence and popularity are obvious to all. As an American multinational chain restaurant, it is also among the top fast-food fried chicken chain enterprises in the whole world.

the brand was founded by Colonel Harland Sanders, and it has been 81 years since it was founded in 1939. The company is headquartered in Louisville, Kentucky. The main business items are fast food such as fried chicken. Its appearance provides convenient dining service for people, and also changes people's dining habits and life concepts. According to the development of the times and the changes in life pursuit, it constantly creates and improves, so as to keep pace with the times, especially in the management system.

KFC is now affiliated to Yum! Brands Group. In order to achieve long-term development, it has also formulated a brand development strategy, and formed an alliance with Pepsi-Cola, which has strengthened its strength and enhanced its brand value and market position. This kind of resource sharing and strong alliance can play a better experience and create more value and revenue. Pepsi's carbonated drinks are sold regularly every year, and the turnover is increasing. It has also successfully established the market and achieved a huge scale and marketing network.

in recent years, the company began to change its development strategy, and classified restaurants into high-priced restaurants and low-priced restaurants, thus expanding the coverage of consumer groups, which is also the key to its rapid development in the market. No matter the research and development of products, or the marketing and promotion of brands, we have invested a lot of money and made further success by using a brand-new business development model, especially the sales performance in China market is increasing year by year.

Advantages of KFC's joining KFC

1. The intelligent choice of humanization and various types of franchise stores can be chosen by franchisees. At present, there are both high-priced restaurants and low-priced restaurants, which have accurate market positioning and rapid increase in the coverage of consumer groups. The size of the store and the location of the business district can also be based on their own actual situation. Of course, the headquarters will also provide support and guidance to ensure the feasibility of the smart choice. After formulating a reasonable plan to control the cost, there will be no worries.

2. The brand itself is well-known, which can be said to be a model and benchmark for western-style fast food. After enjoying the right to use the brand trademark, it will be able to make full use of its advantages and easily gain public recognition and trust. Moreover, the chain system is also unified. At this time, no matter the overall image, the clothing of the clerk, the tableware, tables and chairs and equipment used in the store are the same, so that the brand can be better recognized and people who come to visit will continue.

3. The headquarters has its own raw material supply chain, and has reached cooperative relations with many enterprises and manufacturers. These raw materials and equipment are directly provided to franchisees, and there will be free after-sales service at the same time as preferential policies, so there is no need to worry that the normal operation will be hindered by equipment failure or product quality problems. It has its own logistics and distribution team, and is constantly improving the distribution system, thus making franchisees more relaxed and worry-free and saving money.

4. Over the years, KFC has formed its own operation system and management mode, and achieved success. Every franchise store will get this standard manual of operation and management, and it is very convenient and quick to copy the storefront directly according to the successful case, and it is easy to succeed with less detours. In addition, the headquarters regularly puts advertisements to provide publicity and promotion support. When the brand awareness continues to improve, the store can get more benefits.

5. The breakthrough in marketing can also play a great role in promoting the development of franchise stores. No matter before opening or during holidays, marketing plans will be planned, especially after cooperation with some group buying platforms, there will be more discounts. Providing take-out and group buying, and providing in-house food service to enhance customers' dining experience will make the store popular and quickly occupy a place in the market, and its ability is beyond doubt.

KFC joining process

1. Cooperative consultation?

franchisees consult online customer service about cooperation matters and ask for information about KFC's joining KFC.

2. On-the-spot investigation

Visit the headquarters, introduce the project, visit the training base, consult and answer questions.

3. Qualification evaluation

When applying to fill in the Application Form for Joining, the head office will evaluate the qualification of joining according to the relevant materials submitted by the applicant.

4. Signing a contract

After the qualification examination, both parties formally signed a franchise contract.

5. Site selection and store building

According to the site selection provided by KFC franchisees, determine the feasibility of the site selection of the project.

6. Shop decoration

The design department provides the decoration scheme and gives guidance.

7. Personnel training

According to the opening plan, personnel are sent to the headquarters direct store in advance to receive the whole store practical training.

8. Preparation for opening

① Determine the opening time. (2) to determine the opening discount and publicity in advance. ③ Determine the content and process of opening activities. (4) trial operation to see the operation situation, if there are any shortcomings, deal with them in time.

9. Opening of business

The headquarters keeps an eye on the operation of KFC franchisees and gives them guidance and help.

information collection: KFC joining registration form.