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Food and beverage brands are companies that have high visibility, satisfaction and reputation in the food and beverage industry and have considerable scale and grade. Catering branding depends on good output, good service, good environment, good market, good price.

The catering industry (catering) is through the immediate processing and production, commercial sales and service labor in one, to the consumer specializing in providing a variety of alcoholic beverages, food, consumption places and facilities for food production and management industry. Definition of the European and American Standard Industrial Classification (SIC), the catering industry is a food service organization.

December 31, 2020, in order to further implement the requirements of the State Council's joint prevention and control mechanism, the General Office of the Ministry of Commerce issued the "Food Service Units New Crown Pneumonia Epidemic Standing Prevention and Control Technical Guidelines".

There are two main concepts of food and beverage: one is food and beverage, and the other refers to the industry or organization that provides food and beverage to satisfy the food and beverage needs of diners, so as to obtain the corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, catering around the world shows diverse characteristics.

The catering market will enter the era of branded consumption, and China's catering industry will continue to play a positive role in expanding consumption and promoting employment with a 16 percent growth rate. For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will be the competition between brands, who has a stronger brand power, who can have a broader market, brand power has become the key to the catering enterprises to compete in the market.

Brand power is also the most critical factor in attracting consumers, with people's dining environment, experience, service and other aspects of the requirements of the higher and higher, many people like to choose to some of the fame, the brand loud restaurant dining. Because both can enjoy a good dining experience, but also very dignified, but also eat at ease. The reason why some catering companies have been able to achieve success, in addition to the product power is very strong, brand power can be called the key consumer elements.