, there is still huge room for growth in the take-away market.

At present, the scale of China's catering market is growing steadily, and the growth rate remains at the double-digit level. According to the report, China's catering revenue is growing steadily, breaking through the 3.5 trillion mark in 2116, with a year-on-year increase of 11%. In 2117, China's catering revenue is expected to reach 3.9 trillion, and it is expected to maintain a growth rate of 11%+ in the future. In other words, in 2118, the catering industry can still maintain a growth rate of more than 11%.

2. The take-away market in third-and fourth-tier cities has broad prospects.

By strengthening the channel operation in third-and fourth-tier cities, the market in these cities will probably bring new development opportunities to catering people with the habit of urban users in the future.

3, the competition of take-away quality is strengthened.

according to the report, at present, take-out presents a rapid development trend of quality take-out, and more than a quarter of orders come from well-known brand merchants.

With the cooperation between many well-known catering brands and take-away platforms, the brand's right to speak has been further strengthened, and the proportion of orders has increased from 18% in the first half of 2116 to 25%, an increase of 7 points in one year. With the constant presence of brand businesses, the operating pressure on small food enterprises will be even greater.

4, travelers from different places have become a user group that cannot be ignored.

with the development of users' take-out habits, travelers from different places have become an important group that can't be ignored. In addition, KTV, hospitals and other consumer scenes are gradually enriched. In the future, merchants can actively explore user consumption scenarios, promote the diversification of take-away consumption scenarios, expand the number of users, and increase the order volume.

5, business opportunities are highlighted during non-dinner hours.

according to the development report, we can know that the proportion of take-away orders in non-dinner time has further increased in 2117, and the proportion of orders in lunch and dinner time has been reduced from 76% to 72%, down by 4 points, of which breakfast accounted for 5%, up by 2 points, and midnight snack accounted for 11%, up by 2 points. With the development of take-away habits, better business opportunities will break out during non-dinner hours in the future.

In the future, merchants can actively expand users' consumption time, improve the operating efficiency of stores, and explore group buying in non-meal markets such as breakfast and midnight snack. Taking Meituan, Baidu glutinous rice and public comment as representatives, they will introduce the Groupon model of the United States, fully access local diners, and start group buying earlier, which is the main mode of catering O2O at present.

2, review category, represented by public reviews, has collected a lot of information about restaurants and users through long-term accumulation, which has played a role in market cultivation;

3. Ordering, represented by the small secretary of ordering, helps users to book meals or even meals through Internet channels to improve the quality of meals;

4, take-out, the third-party take-out platform represented by Hungry, Meituan take-out is the most popular capital in online to offline in the field of catering O2O recently. Tens of millions of dollars of financing frequently occur, and many traditional catering and Internet giants have laid out one after another, and the market has developed rapidly in recent years.

(2) catering: catering is a food production and operation industry that provides all kinds of drinks, food, consumption places and facilities for consumers through instant processing, commercial sales and service labor. According to the definition of Standard Industrial Classification in Europe and America, the catering industry is a catering service organization. Takeaway is always available. As long as there are commodity transactions, transactions that are not completed in the store, and transactions that are subject to checkout in the store can be called take-away transactions.

Takeaway is an ancient industry, but its vigorous development is indeed related to the vigorous development of the Internet. Because with the use of mobile Internet, website ordering WeChat ordering telephone ordering has become the mainstream of take-away. In this middle, a group of people who specialize in transporting take-away goods were born, which we collectively call takeaway brother.

This occupation has a low threshold, and there are no excessive restrictions on academic qualifications and age requirements. Very hard. Because it is by charging the service fee of the merchant or customer to complete the task and get the salary.

Although the report of a platform in 2119 showed that the average salary of food delivery staff and salespeople nationwide reached 7,751 yuan per month, in fact, due to the unbalanced development in China, not every takeaway brother has a stable income.

The hard work of the takeaway brother is to deliver the goods or catering to the customers within the specified time, and get the corresponding service evaluation. On the premise of achieving labor remuneration by quantity, takeaway, little brother riding a bicycle or an electric car, wind, frost, rain and snow are rushing on various roads.

first, the road risk is the biggest risk for the takeaway brother. In a limited time, we should avoid all kinds of traffic conditions, but also achieve a relative balance between our physical fitness and intelligence, and be able to successfully complete the task. Be in a hurry and become the most hasty image of the takeaway brother.

second, it is self-evident that the job is hard. Your salary depends on the number of times you deliver food every day. This is undoubtedly climbing and walking in the modern steel urban forest. Yes, experience and physical strength are a kind of consumption. It is difficult to complete the task without good health and perseverance.