We often hear two terms: VI design and UI design when we do enterprise publicity and promotion and website construction. Many people who do not contact and do not understand the Internet, advertising and media industry, often do not understand the meaning of these two words, but also produce confusion. In order to help you distinguish between these two things, Shengshi Xinghe Media will introduce you to the difference between vi design and ui design.

First of all, let's see what is VI Design. English VI Design, full name is Visual Identity Design, usually translated as visual identity design. As you can see from the name, it is the design of the visual aspect of the enterprise. Through some ways of visual communication, to design the image of the enterprise to do publicity. The scope of this design is very wide, with a full set of more than 300 projects. From the smallest logo, business card design, to the design of the internal and external architectural environment of the enterprise, the design of transportation and so on. And we are more common in the life of Suzhou VI design projects are: Suzhou logo design, business card design, brochure design, envelopes, letterheads, pens and other office supplies design, corporate signage, billboard design, clothing and apparel design, television, newspapers and magazines, advertising design, product packaging design, and so on.

Secondly, then what is UI design? Again, from its English name, the full name of UI Design is User Interface Design, which means user interface design in Chinese. From its name, you can tell that it is a user-oriented design. the definition of UI design refers to the overall design of the software's human-computer interaction, operation logic, and interface aesthetics. In general terms, when we are building a website, we usually understand it as the design of the interface and interaction of the website and app. In a broader sense, all product design that interacts with the user is UI design, such as the steering wheel of a car or an ATM machine.

Through the introduction of VI design and UI design, we must have some knowledge of these two concepts. Then for VI design and website construction will be more or less increased understanding, understand some of the industry's related words, for the image of the Suzhou enterprises to enhance and brand promotion is also of some significance.