First, in terms of operating time, it should be KFC.

in 1987, KFC entered the China market, which became popular in China and occupied a significant share in the China market. McDonald's entered the China market in 1991, which was not only three years late, but also missed the opportunity. And the form is the same as KFC, which is uncompetitive.

second, in terms of marketing strategy, KFC is obviously better.

In our impression, McDonald's advertising videos are still food-oriented, and they are promoted from the perspectives of food selection, cooking and so on, in an attempt to decide the winner from the taste.

KFC, on the other hand, has been constantly trying to win fans through hot spots, and has achieved success by borrowing fans from big-name stars and big IP. Taking advantage of the explosive game "Master of Yin and Yang", the theme restaurant of "Master of Yin and Yang" was built intensively among college students, which successfully attracted a large number of players to eat in the store. At the same time, with gorgeous decoration and exquisite surrounding gifts, it successfully exploded the whole circle of friends and attracted attention.

At the same time, we also invited Lu Han, a small fresh meat that is very popular now, to combine the cute and handsome appearance of Duan Joker Xue and Lu Han with the funny and talented image of Joker Xue, which also successfully triggered the topic. Now almost every KFC can see Lu Han's humanoid brand, as well as Joker Xue's funny propaganda video!

KFC's products are more popular, in line with public tastes, and there are many kinds for people to choose from. Therefore, it attracted a large number of customers.