Need to locate different formats
It should be said that the format planning of community shops must be carefully examined by developers, investors and later operators, which involves the interests of the three parties. In the initial stage of investigating the whole investment behavior, investors must also investigate the overall environment of community shops in order to pay attention to their business planning and future development prospects.
The most basic thing is that the size and occupancy rate of the community will directly affect the future development of the shops in this community. Small and medium-sized community businesses should be carried out with the concept of serving community residents, and investors must consider whether the business format planning meets the needs of community residents. Small-scale community business is a business format with basic living services such as supermarkets, tobacco and alcohol, snacks, small department stores, fast food restaurants, small cafes, laundries, beauty salons and so on. For large or high-end communities, on the basis of meeting the basic needs of life, it is necessary to have the format planning of the main store or enter as a brand store of commercial department stores.
Furthermore, residents' living standards and consumption habits are also closely related to the format of community shops. The income level, consumption habits, age and professional characteristics of the owners will undoubtedly affect the format and development of shops in this area. For example, the average age of the owners in a residential area is 30 years old, so the shops in this area will be more suitable for opening cafes, fast food restaurants, singing practice rooms and so on. Meet the entertainment and leisure needs of young people. On the contrary, if the owners are mostly ordinary married people, then the shops in this area should mainly open middle and low-end mass restaurants.
More importantly, there is the' rationality' of the layout ratio. If there are more than a dozen beauty salons or supermarkets in a community with 500 to 600 households, and the shops of the same format exceed the consumption level of the whole community, resulting in overload consumption, then the overall operation of such community shops will not be good, and eventually some investors will retreat.
Pay attention to planning and development
In addition to the location factor, the rationality of the planning and design of commercial format and the design of the building itself is also an important part that affects the success of community commerce. On the one hand, investors should evaluate the developer's development strength and background at the initial stage of investigation, and whether the developer's future development strategy and business plan have clear and detailed contents should also be clearly understood. Because when buying a shop, you must carefully consider the purchase opportunity unless you have determined that there are powerful main stores to settle in. From the perspective of low risk, it is advisable to choose projects with relatively perfect community construction and more than half of the sales process, and try to avoid communities that are sold by stages soon after opening.
After investigating the distribution and planning of business forms, investors should also consider the rationality in actual operation. At the beginning of design, many community shops did not consider what business format they would adapt to after completion, which made it difficult for some businesses to stay. For example, supermarkets require clear height and load, restaurants require smoke and sewage discharge, banks and jewelry stores require safety, and other formats require air-conditioned parking spaces, parking spaces and power loads. If they are not reflected in the design of shops, it will be more difficult to attract investment after completion.
Generally speaking, the commercial value of shops decreases exponentially with the increase of floors. Except for a few formats such as medium and large-scale catering and beauty bath, the third floor and above will be used, and most commercial forms suitable for community environment will not choose floors higher than the second floor, so it is very difficult for shops above the second floor to attract investment.