McDonald's and KFC can't be compared for the following reasons: 1. Look at McDonald's first in terms of scale. McDonald's is very popular all over the world. So far, it has more than 31,111 stores, almost all over the world. KFC's stores are only about one-third of McDonald's, and its turnover is only one-fifth of McDonald's. And KFC's stores are also very simple, far less competitive than McDonald's. It is worth mentioning that KFC "crushed" McDonald's in China. In China, KFC "beat" McDonald's in scale and turnover. In China, KFC has more than 2,111 stores, but the opposite is true all over the world. 2. The emphasis is different. KFC's main strategy is to occupy the Asian market, while McDonald's is very popular in Europe and America. In Asia, KFC follows the market and likes whatever it likes, especially the consumers in China. Not only have Chinese food such as fried dough sticks, soybean milk and egg tarts been introduced, but even the taste of food is closer to the eating habits of Asians. Therefore, KFC has always been more popular than McDonald's in China, India and East Asia. McDonald's is the main market in Europe, and KFC has little power to fight back in Europe. The fast food industry is mostly occupied by McDonald's. What's more, in the hearts of Europeans and Americans, KFC has more hormones and McDonald's tastes more pure. McDonald's also specializes in making hamburgers, which are the staple food of westerners and conform to their tastes. Although McDonald's doesn't have as many kinds of ingredients as KFC, its overall quality and workmanship are much better than KFC. 3. Different business models. Because KFC focuses on the Asian market, it knows how to adapt to local conditions. Whether it is the style of the store or the products launched, it is more in line with the habits of Asians. Many local elements of KFC are reflected in the food, which naturally makes us like it better. Compared with Europe and America, McDonald's represents many western elements, but McDonald's package is more cost-effective and tastes better. Generally speaking, there is no suspense for McDonald's to crush KFC in the world, but KFC can "hang" McDonald's in the Asian market. Their different business strategies also determine their same market, but on the whole, the two chain stores are very successful restaurants, and our Chinese restaurants should learn from them!