Company opening activities planning program selected 6
Opening a company is not a simple thing, especially running a company, not verbal, can be accomplished, in addition to practice, but also accurate to the preliminary preparation. Below I bring you a selection of company opening activities planning program, I hope you can enjoy.
Company opening activity planning program selection (Article 1)
First, the theme of the event:
Warmly celebrate the ___ Pharmaceutical Chain Co. Ltd. image for the development of the chain to do a good job of paving the way.
Third, the activities of the idea:
1: Thanksgiving return, shopping gift, large-scale promotional activities.
2:In order to attract consumers, so that the opening site is full of popularity.
3:Highlight the focus of publicity: low prices, hard quality, warm and attentive service. Thus increasing consumer desire to buy. Increase sales revenue during the opening period.
Fourth, the activities of the program:
Free Chinese pharmacist, herbalist consulting services!
Free blood pressure measurement!
Free blood sugar measurement!
Free height and weight measurement!
Free medication counseling!
Member prizes giveaway
DM sheets issued on the day of the opening
V. Pre-activity Preparation Programs:
15 days before the opening of the program to determine the activities (stores and the Department of Communication),
10 days before the opening of the DM sheets printed and distributed to the stores (the Department of Communication is responsible for),
7 days before the opening of the store in the POP writing, hanging flags, giveaways and store atmosphere must be in place, (the door management department is responsible for the store to assist)
3-5 days before the opening of the DM sheet to the surrounding 1 kilometer range of neighborhoods, factories, stores, restaurants, farmers' markets and other locations of the full range of distribution, (store responsible for the door management department to supervise)
1 day before the opening of the store, we must be ready to prepare for all the staff, all the items checked in place, all the staff involved in the store, and all the staff in the store, and all the staff in the store, and all the staff in the store. In place, the store all the personnel involved in the activities to familiarize themselves with the process and their responsible positions (store manager to arrange the designated)
7:30 a.m. in place to prepare for the 8:00 a.m. on time to open
Six, personnel arrangements: all the headquarters of the company's relevant departments (the main door management department) and the store all personnel
1: activities involved in the staff to be enough to wear a distinctive logo for customer identification. Signs, easy for customers to recognize.
2: the opening day of the DM sheet distribution staff to be uninterrupted distribution, while responsible for the maintenance of order in the store.
3: Consulting desk, gifts issued by a person responsible for the issuance of registration information, and sign to make records. At the same time responsible for the membership card for free. (Issued gifts to the customer small ticket labeled gifts have been issued.)
4: cashier in charge, to ensure that does not cause confusion.
5: Consultants, publicity personnel, sales staff, a clear division of labor, but also to cooperate with each other.
6: Emergency services (leadership on-site command)
Seven, the scene layout:
Write a banner with the theme of the event.
Large display boards and backboards highlighting the theme of the event.
1-2 arches at the door for the Cheng pharmaceutical chain
1-2 awnings for the Cheng
Balloon arch
4-6 baskets
The store balloon banner
POP publicity and other items arranged to set the opening atmosphere
Giveaways
sound equipment
DM single Distribution
The content of the store outside the field layout items related to industry and commerce, city management
VIII, the specific activities:
In order to hand out the purchase of discounts with prizes.
3 days before the opening of the store where customers have consumed can receive a free summer care anti-mosquito insect repellent gift pack! (wind oil 1 bottle + cool oil 1 bottle)
Time-limited special drugs, limited to the name of the special price (the opening of the store before the first few customers into the store)
Where the store for the VIP membership card both a gift!
High profit cold, anti-inflammatory (proprietary Chinese medicine), health care products can be set up discounts. (DM, POP labeled with the original price and the current price: to give customers a clear comparison)
Specific products to participate in the activities, and procurement and other relevant departments to negotiate decisions.
Buy and giveaway can be set at the level of 28 yuan, 58 yuan, 88 yuan, 128 yuan, 188 yuan, 258 yuan, or several other grades. Gifts:
Shampoo shower gel hand cream floral water soap soap umbrellas cooking oil rice and noodles towels toothpaste toothbrush laundry detergent laundry detergent cool oil essential oil, etc., the specific gifts to be determined.
The company's opening activities planning program selection (Article 2)
First, the groundbreaking time, location and participants
Time: to be determined
Location: a resort project construction site.
Participants: company personnel, the person in charge of the investor, host, Miss Manners, actors and so on.
Guests to be invited: slightly.
Celebration host: the person in charge of the resort.
Media invitation: slightly
Second, the main agenda
(a) The main agenda has the following items, introduced by the host
1, the staff, equipment and props arrangements in place. Promotional banners, promotional color pages, stage equipment, flowers, momentum items (rainbow gates, pillars, salute car, red carpet, etc.), backdrops, etc. placed properly.
2, the construction team into the field. And in advance to arrange the construction side of the written speech on behalf of the preparation.
3, the field before the momentum. Set publicity routes around the resort area, supporting bands or rice-planting teams touring to create momentum, so as to attract more people to participate.
4, guest admission. The introduction of the "Avenue of Stars" model. Guests enter the venue by the red carpet, both sides of the welcome. Set up a signature wall, guests in the signature wall to write congratulations and leave their names.
5, the beginning of the celebration, the guests are seated at the podium.
6, the chairman of the speech.
7, guest speech.
8, the construction side of the representative speech (briefly, mainly reflecting the construction side of the dutiful completion of construction tasks).
9, the main leader announced the beginning of the ribbon cutting ceremony.
10, ribbon cutting ceremony. The list is confirmed, the music is playing, sounding the fireworks.
11, foundation ceremony. Confirmation of the list of founders. With the foundation stone laying ceremony, the band, fireworks and other momentum, the event reaches a climax.
12.*** Planting the "Tree of Hope".
13, the main leader to guide the work.
14, stage performance.
(B) the end of the event
1, construction representatives, company leaders and participants in a group photo.
2, all the leaders who participated in the groundbreaking ceremony visited the site to guide the work.
Third, the attention and service contact
1, the participants arrived at the reception first sign in.
2, the participants of the vehicle parking to the site, the security guard is responsible for watching.
3, the staff listen to the arrangement, do a good job leading the reception.
4, the participants should strictly abide by the venue discipline, follow the instructions, after the event, according to the traffic police command walking, to ensure the safety of people and cars.
5, gift distribution: a person in charge. Gifts to be determined.
Fourth, the preparatory work
1, the main venue and stage set up the day before the completion. And do all the preparatory work required for the ceremony activities.
2, 6 days in advance to implement the command and responsible for the order of the work, the implementation of activities within the security command and responsible for the order of the work.
3, a week in advance to determine the list of VIPs, guests.
4, do a good job in advance of the event site gift work, the activities of the implementation of the company needs to be 5 days in advance for the fire approval required to lift the balloon.
5, 7 days in advance to determine the celebration company.
6, pre-publicity campaign to create momentum.
7, the production of exquisite small gifts.
V. Venue layout
1, the site site entrance to the rainbow door, dragon column 1 set.
2, around the road appropriate hanging promotional banners.
3, site site set 8 golden balloon.
4, site entrance on both sides of the insertion of a number of colorful flags, to support the atmosphere of the site.
5, the stage (18 × 5 meters) on the north side of the site, facing south, under the stage (front) potted flowers, red carpet on the stage, the stage after the hanging resort spray-painted background images, the stage to put the microphone, a set of speakers.
6, rice-planting teams, band momentum, the atmosphere is warm and exciting.
7, the foundation stone is placed in the center of the site, four gun salute car is installed next to the foundation stone.
8, ribbon-cutting area in front of the site. Specific design is as follows:
(1) podium area (ribbon-cutting area): the left side of the special microphone for VIP speeches, the right side of the host with a stand-up microphone, red carpet on the table surface, in front of the stage and the left and right side of the green and stainless steel ceremonial columns.
(2) guest area: located on both sides of the ribbon cutting area.
Special instructions:
Guest identification. After the arrival of the guests, Miss Manners according to different status for the guests to wear corsages. Such as VIPs wear corsages made of orchids, asters and bamboos, while guests wear corsages made of roses, asters and bamboos, and VIPs are guided by the Miss Manners or accompanied by the company's leaders to walk down the red carpet and leave a message on the signature wall.
The company's opening activities planning program selection (Article 3)First, the purpose of the activity
Through the opening of the new store activities, on the one hand, to the local residents to promote the new store offline, on the one hand, to promote the online brand platform, public number.
Second, the theme of the campaign
The opening day of the new store as a benchmark for the new store birthday. Recruitment and the new store on the same day of the birthday of the customer, the opening day with a valid birthday certificate to give a free cake. Witness the birthday of the new store customers on the day of consumption 20% discount, the day of the registered members of 20% discount for one year.
Third, the activities of the publicity
1, pre-introduction (time 1 week)
create a sense of mystery, looking for the birthday of X month X day, you can through the DM sheet, microblogging, microblogging release.
2, medium-term operation (time 3 days)
Inform the content of the activity: X month X day Department of the new store opening day, the store is willing to celebrate with the same birthday customers ****, with a valid birthday certificate a free cake. Witness the birthday of the new store customers on the day of consumption 20% discount, the day of the registered members of 20% discount for one year. And then through DM sheets, microblogging, microblogging publicity.
3, the continuation of the late (time 1 week)
In order to better attract local residents, it is recommended to make a king-size plastic cake placed in front of the store, so that passers-by can be curious to see.
The key to this activity is to guide residents to tell each other that even if he or she is not the birthday of the day, I hope he or she will recommend it to his or her friends around the birthday of the day, so as to achieve the advertising effect of one to ten, ten to a hundred; even if everyone is not the day of his or her birthday, to witness the opening of the new store is still favored.
In order to better feedback to customers, the bank's provincial branches especially launched 20__ years Golden Spike card "colorful gift" gift plan, brush Golden Spike card, enjoy eight major gifts, and you *** enjoy the wonderful spring, summer, autumn and winter, and there are every day good gifts to bring you 365 days of surprise.
The first gift: card gift
20__ x month 1 to x month 31 to apply for the success of the Golden Spike credit card, an exquisite gift, free of the first annual fee, the first year of consumption 5 times, free of the next year's annual fee.
Double Gift: Activation and Card Points Gift
Newly issued Golden Spike Credit Card from X January 1 to X January 31, 20__, within three months after the approval of the issuance of the card, the activation of the credit card and consumption once, regardless of the amount, will be awarded 20__ points of consumption points; activation of the card and consumption by the old customer once, 1,000 points will be awarded.
Triple gift: Bank card consumption points gift
20__ year, the Bank's various types of Golden Spike card (Golden Spike debit card, quasi-credit card, credit card and all kinds of co-branded card) card consumption continue to enjoy consumption points reward, general department stores, hotels, restaurants and other merchants to spend a dollar accumulates one point, the wholesale merchant 100 yuan accumulates one point; out-of-province consumption of a single limit of 20,000 points; the U.S. dollar account of a dollar accumulates 8 points; the account of a U.S. dollar accumulates 8 points; the account of a dollar, a dollar, a point, a point. The account of one dollar accumulates 8 points; collection and payment on behalf of no points. The bank will provide four series of exquisite, fashionable gifts for you to choose from, so that you can have a better quality of life, more memorable.
Quadruple Gift: Disney Tourism Gift
20__ is the x anniversary of the return of the motherland, from x month 1 to x month 31 period, the Golden Spike credit card (including metropolitan card) customers as long as the card consumption of 20 yuan, you can participate in the lottery, the province will be drawn to produce 50 winners, a trip to Disneyland, including a one-day tour of the park coupon and round-trip transportation (the winners to the transportation costs) and two nights of local hotel accommodation (one room for two persons). The winner will be able to use his/her Golden Spike credit card to visit Disneyland.
Fifth gift: the hot summer cool gift
Summer cool drinks giveaway! 20__ x month 1 to x month 30, credit card spending up to 588 yuan, the customer call and telephone registration, you can get a box of cool drinks, the province sent 3,000 copies, sent until the end. (Drink tickets are provided by well-known cold food chains in various regions)
Sixth gift: Golden Autumn Welcome National Day Gift
From x month 1 to x month 31, 20__, credit card spending of 20 yuan, send 100 yuan worth of travel coupons, the province to send 1,000 copies; swipe 20__ yuan, 300 yuan travel coupons, the province is limited to send 500 copies. The implementation of the first brush to the amount of first delivery, delivery until completion. At the same time, during the period of x month 1 to x month 7, all the Golden Spike cards can be double points for card spending.
Seventh Gift: Warm and Romantic New Year Gift
During the period of x month 23rd to x month 24th and x month 30th to x month 1st, Bank of China will join hands with more than 20 famous merchants in the province to carry out the activity of giving away (reducing) when you swipe your credit card, on the basis of the discounted offers of the merchants, and give away 40 or 30 RMB when you swipe your credit card with a single purchase of 400 or 300 RMB. At the same time in the year x month, x month received a single monthly statement consumption of the cumulative amount of $ 20, send a souvenir, each statement is limited to a change, first-come-first-served, until delivery.
Eighth gift: the city card consumption gift
20__, in addition to enjoying the above multiple gifts, the Golden Spike City Card can also be used in the province's more than 3,000 "convenient e-store" with the card to enjoy discounts, free car wash, fitness and beauty, travel and leisure and other preferential treatment, and at the same time, in the spring, summer, fall and winter will enjoy the metropolitan network's "A series of surprises, the first choice for urban life". A series of surprises, urban life preferred "Golden Spike City Card".
The company's opening activities planning program selection (Article 5)First, planning ideas
Based on the background analysis of the characteristics of the shopping mall can be seen to lead the regional consumption of the leader, so the first step is to gradually progress in the name and reputation, in the minds of consumers to form a good consumer word of mouth and conducive to the expansion of merchants. All of these need to be pre-promotional activities to develop consumer awareness. Of course, the opening day is the most important.
"Opening" to ensure that "the first battle will be won" is the first topic of all new projects, especially the increasingly fierce trade today, so to do: both warm on-site atmosphere, but also have a real pre-promotional activities, there is a need for a variety of Celebration activities with the shock and fame, as a preemptive, stand firm.
Second, the principle of activities:
1, must create scale in the momentum of the opening ceremony activities, the pursuit of warm atmosphere and attraction.
2, through the opening ceremony, and strive to leave a deep impression in the neighborhood.
3, to have continuous promotional activities, and make customers have a sense of freshness, it is best to be able to form a news point in order to easily spread.
4, promotional activities do make customers feel "affordable", the ultimate increase in the reputation of the mall.
5, the project planning program should be easy to manipulate the implementation, and risk controllability.
Third, the activities of the goal
Through the success of the opening ceremony activities, to achieve progress in the mall's popularity, promote investment and attract consumers.
Fourth, the pre-preparation program
Before the opening of the main streets and major schools indoors to do touring publicity show promotional activities. Promotional activities to start.
A week or ten days before the opening, to the surrounding residents as well as passing staff and various schools to distribute the opening of publicity materials.
A week or three days before the opening, placed around the mall floating air ball, hanging down the opening ceremony banner, to create a festive atmosphere. For the official ribbon-cutting to do warm-up work.
A week before the opening, increase promotional activities to ensure that the opening day of the traffic.
V. Project implementation program
1. Activity elements
Activity name: Zhuo Wei International Sports City
Activity time: ____ ___ month
Activity location: Zhuo Wei International Sports City
Activity crowd: mall leaders, special guests, residents of the surrounding residential areas, intercepting the passing of the casualties, etc.
Activity Objective: Through the successful organization of opening activities, to achieve progress in the mall's popularity, promote investment and attract consumers to the purpose.
2. Organizational activities
a, the atmosphere outside the shopping mall decorations
b, site layout:
stage and sound configuration, flower baskets, banners and floating air ball and cold pyrotechnics, etiquette and other organizations c, the show:
marching bands, lion dance performance, street dance and singing performances, as well as the second three days of the rice-planting song show to continue the opening atmosphere
d, the opening activities
d, the opening activities of the mall to achieve progress through the success of the mall to promote investment and attract consumers.
d, the pre-publicity work:
1) publicity car into the county (suburb) touring performing arts publicity and promotion
2) shopping malls pop posters, display boards, etc., to create a festive atmosphere
e, the late publicity work:
three days (every day in the afternoon) performances, to maintain a period of celebratory atmosphere.
The above program is determined by my company after much discussion, please give guidance to the leaders, the preparation of the celebration ceremony, we thought that first of all in the guiding ideology to follow the "enthusiastic", "frugal" and "meticulous". "meticulous" three principles. The so-called "warm" refers to find ways to think in the process of celebration ceremony to create a cheerful, festive, grand and exciting atmosphere, without making it too boring, boring. Celebration ceremony to cut the complexity of the simple, but not lack of warmth and grandeur. Instead of plain, haphazard, or lay down, gray on a stage, it would be better to simply will be slightly to not engage in. The so-called "thrifty" is to require the organizers to be thrifty, in the celebration ceremony and its preparatory work for the whole process, in the expenditure of funds in a realistic manner. Moderation and frugality. The so-called "meticulous" refers to the organizers of the preparations for the ceremony. Not only to comply with the ritual practices, but also to analyze specific situations, careful planning, pay attention to details, division of labor, meticulous. Strive to be thorough, meticulous, and strictly guard against duck eggs, though dense also have seams, the scene of the error.
In short, we will consult with you more, more discussion, and will minimize the activity costs, the effect of the activity to do the best.
The company's opening activities planning program selected (Article 6)
Preface
After the Board of Directors and the company's leadership of the intense and orderly preparatory work, my company is tentatively scheduled for June 25, 20__ officially opened. Our company is a modern enterprise specializing in the development of information systems in the field of education. Based on the government's support for the information industry, especially for the development of software industry in Changsha, Hunan, our company decided to quickly set up in this favorable time to grow and expand. Hunan software development market and software sales market is highly competitive and relatively mature, basically in various fields are involved. My company decisively chose to be developed in the field of education information, the field has a huge market space, at the same time, how to do it well, to seize the first opportunity is an important factor.
Because of the industry's own specificity, the celebration we determine the tone of the program is: to strive for practical, rendering the atmosphere, focusing on publicity, expanding the impact.
Activity purpose
Adopt "popularity - atmosphere - business opportunities", that is, in the concept of taking three operational steps: stimulate popularity; create an atmosphere; precipitation of business opportunities. The above three conceptual steps integrated planning, implementation, the company's opening will reflect the scale, strength, competitiveness, visibility and other effects. Mainly around the "popularity - atmosphere - business opportunities" this clue and progressive solution ideas to plan the case. Especially seize the "business opportunities" this fundamental, through this celebration, for the company to dig or plant a variety of explicit and implicit business opportunities, through the "popularity" to enhance the company's position in the industry and the field, the formation of a certain degree of influence, so as to tripod in the Hunan market.
Celebration of the form:
1, the layout of the scene to choose "warm", "grand", "festive"
2, invite industry leaders and congratulate the unit guests to unveil the license plate, ribbon cutting.
3, choose the media (TV, newspapers, DM leaflets, bags).
4, the distribution of souvenirs,
5, the product site display
6, the leadership inscription, photo commemorative
Celebration of the main part:
a. Site layout
1, outside the door of the company, the glass on the end of the banner: "Congratulations to the grand opening of the Hunan Xinhui Hi-Tech Development Company Limited", the length of 7.5 meters.
2, the company's foreground plaque covered with red cloth.
3, the company's door on the right side of the entrance placed novel, unique, stylish large flower baskets, the right side of the 2, flower baskets affixed with publicity slogans (tentatively the content of the company's cultural concept system)
4, both sides of the elevator up and down the exit hanging hanging flags, banners or POP.
5, in the unrented office aisles on the side of the glass sticker (Xinhui Hi-tech Opening Ceremony ), to the guests guide! Location.
6, set up in the aisle outside the company guests sign in, equipped with the issuance of souvenirs, with the company's customized gift bags.
7, in the company's lobby and conference room under the fluorescent lights hanging small hanging flag or POP (*** 10).
8, the company's glass door outside about 6 meters long place set up for the ribbon cutting.
9, the host of the ceremony table set up outside the company door on the left side of the fire door (including sound, bonsai and other things set up)
10, the host of the table set up leadership seats 8.
11, the main ground red carpet (preferably from the elevator to the company).
12, the company's product introduction with the real material made in the form of display boards, to the guests to do intuitive display.
Second, the site layout of the supporting facilities
1, the background of the host desk layout: the theme of the background plate, the content of the theme, color, font attention to the beautiful and generous, the color of the festive, enthusiastic as the benchmark
2, banners
3, the company's hanging flags
4, POP
5, handbags
6, DM leaflet 16 flyers
7, the site partition plane instruction map (see annex)
8, the functional areas layout effect (see annex)
9, the host desk background effect (see annex)
Third, the celebration of the program
4:00 p.m. the day before yesterday, all the setup is completed, the organization acceptance
8:00 - 8:30 company personnel all to -8:30 All the company's personnel arrived to check the preparations for the unfinished business
9:00-9:45 Guests sign in, souvenirs issued.
9:55-9:58 Called all the employees of the company outside the company's front door routine team gathered in the face of the celebration host stage
9:58-10:02 Celebration began - the host announced the opening ceremony began to introduce all the leaders, guests, by the host began to make an opening statement to congratulate the "Xinhui Hi-Tech" grand opening
10:02- 10:05 Leaders cut the ribbon, unveiled the opening ceremony, and the opening of the company. - 10:05 Leaders cut the ribbon and unveil the ceremony
10:06-10:20 Chairman's speech, leaders' speeches, guest representatives' speeches
10:30-11:30 Leaders' inscriptions; introduction of the company and its products to the guests; group photographs; and news journalists to discuss press releases
11:30 After the meeting, the meeting ends, with a dinner and individual activities for those who have special PR needs. The meeting ended with a dinner and networking, and individual activities for those with special public relations needs.
Fourth, the media with
1, television media, invite "Hunan Education Television" reported
2, the choice of print media ("Hunan Daily", "Xiaoxiang Morning Post")
3, the preparation of print media press releases
Fifth, the capital budget
1, celebration of the items required (as follows)
Tray 4 Hammer 1
Invitations?100 Pins 2
Camera 1 VIP Boutonniere
Film 3 POP Notice 10
Signage 6 Signing Book 2
Business Card Silver Tray 1 Signing Pen 2
Sound System 1 Inkstand 1
Standing Microphone 2 Unveiling Red Silk 1
Host background 1 Signing table 1
Iron nail Signing table red silk 1
Inscription book 1
The total cost is:
2. Potluck cost
3. Souvenir
4. Other expenses
Photographer:
Host:
Miss Manners:
Subtotal:
Total Cost:
Celebration Personnel Invitation
The number of people expected to be 100, see the attached table
According to the list of invitations, send invitations and invitations to ensure that the important people will not be absent from the event due to their own poor arrangements. Recycle the confirmation information and make a detailed list of participants for the next arrangement.
Note: This step must be well-planned, with a dedicated person in charge, appropriate enlargement of the invitation list, the implementation of public relations and tracking of important people, and preparation of alternative programs to ensure the number and quality of participants.
Preparatory arrangements for the celebration
The opening ceremony involves all aspects of the work of the interlinked, interlinked, cross each other, must be co-ordinated, multi-pronged, at the same time. Therefore, the organization, communication and coordination is very important. In order to make all the work go smoothly, the company set up a celebration preparatory work leading group; and divided into three departments, namely, the Ministry of Foreign Affairs, Planning Department, Ministry of Internal Affairs.
Leading group members:
Leader:
Deputy Leader:
Members:
1, the Ministry of Foreign Affairs ( ):
Determine the list of guests, to determine the names of the guests, the number of people to send invitations; arrangements for group photos; write speeches, congratulatory remarks; invite reporters, determine the press release; contact photography, video personnel; opening ceremony during the Photography, video information will be saved as the company's precious files.
2, Planning Department ( ):
Writing the overall program of the celebration, to determine the full layout of the program, to determine the various items needed to prepare for the need to produce items in advance, make a budget.
3, Internal Affairs Department ( ):
Proposed reception program; determine the host and Miss Manners, present souvenirs to guests, training and preview. Classify and purchase or rent the required items during the opening period, contact with the property department of the building to coordinate the work of the celebration, communicate with the planning team in time, set up the venue for the celebration, contact to implement the gathering, and settle all the expenses and costs.
Preparation of important items
Souvenirs
Gift bags
Envelopes
DM leaflets
Note: Responsibility to the person, flexible, proactive