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Does the American terrain have a great influence on McDonald's?
The impact is not great. SCORP, which was founded by McDonald's in 1955 (the origin of hamburgers can be traced back to 1903, and the word McDonald's can be traced back to 1940), is undoubtedly a brand building. The shape of this brand building is a golden M, and McDonald's is in 12 1 countries and regions. For a long time, McDonald's has been the first restaurant in the world and the United States. At present, McDonald's has obvious advantages in the American local catering industry. The annual revenue scale of the latter two companies is 50% or even less than that of McDonald's, so it is difficult to shake McDonald's position. However, among the top 500 global groups, the revenue gap between Kimbass in Britain and Sourdis and McDonald's in France is small, with a difference of about 2.5%, and Sourdis has a difference of 16%, which is quite competitive.