Now many WeChat third-party service platforms have traditional holiday online games, and there are different templates for the development and design of legal holidays in different countries. They are purposeful and widely used, and it is not easy to restrict manufacturing. You can also play them, they are in semi-editing mode. You can also add many elements of our company to h5 games, instead of this simple Mid-Autumn Festival WeChat promotion theme activity. The following mainly looks at how to promote the Mid-Autumn Festival WeChat public platform activities.
1. To make mobile games for Mid-Autumn Festival WeChat activities, you must have an official WeChat account. The produced WeChat game can be customized in the menu or in the original text, which is convenient for our fans to participate in WeChat games. Here, we will introduce the service platform "Purple Orange School" to you. After applying for registration, you can get it in the game interactive marketing.
Second, look for holiday marketing promotion in the game library. According to the interactive game about Mid-Autumn Festival in page-changing search, here is a brief introduction to eighteen-bend moon cakes. Click I want to customize to enter the editing interface. We need to edit the key words, activity titles and theme activities of the game first. Because the game is a template structure developed and designed by a third party on WeChat, we can design it ourselves without knowing the coding, and we can edit related words or paragraphs only by following the tips of the interface with an asterisk.
3. Awards and classification settings, which can display store consumption deduction coupons, purchase items, related coupons for items, etc. ). When setting honor awards, we should flexibly use the independence of awards and set up several levels and various types of awards. For example, stores can also combine items with rewards (amusement park tickets, moon cake gift boxes, etc.). ) and virtual rewards (coupons, membership points, etc.). ).
Fourth, advanced settings, whether it is necessary to pay attention and whether the mobile phone number of fans is needed are all a trick for the store to accurately add powder and count fans. In addition, to share topics, narratives and other key points, stores can also start with marketing skills and fill in information independently, which is more likely to cause fans to share topics, narratives and other written content.
5. The mobile phone replies to the keywords set in the theme activity, click the pop-up cover picture to enter, and click to enter the game. If you choose the mobile phone number that you must fill in the information in the previous step, a window will pop up for you to fill in the information, and then you can play, because mobile games can also be set up after attention, so if fans participate in the theme activities and share them, many new customers will join in and become fans of WeChat official account; At the level of statistical analysis of actual effect, the backstage management of theme activities has detailed records of fans' participation, and stores can also issue prizes according to the records.
It is not so difficult to plan the traditional festival plan for the Mid-Autumn Festival WeChat public platform activities. Grasp the characteristics of traditional festivals, highlight the characteristics, set off the traditional festival symbols that everyone is most concerned about in traditional festivals, and rely on these symbols to meet some requirements of everyone. Perhaps, the WeChat marketing planning activity in this paper is just a simple proposal, which can be optimized again according to the characteristics of traditional festivals and find a large number of promotional marketing methods that are easy to spread.